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Implementingcitizenshipbehavioralchangeinitiatives. Case studiesacrossthe Alpine Space Area from the SaMBAProject
The SaMBA project is co-financedby the EuropeanRegionalDevelopment Fund throughthe InterregAlpine Space programme
SaMBA website:
www.alpine-space.eu/projects/samba/en/home
SaMBA – Sustainable Mobility Behaviours in the
Alpine Region
A big community that cooperates….
The SaMBA project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme
…13 PROJECT PARTNERS
… 41 OBSERVERS
5 AUSTRIANS - 1 BELGIAN - 1 SWISS - 9 GERMANS - 6 FRENCH - 15 ITALIANS - 3 SLOVENIAN
…16 EU PROJECTS
The SaMBA project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programmelinksfoundation.com
COPYRIGHT ©2019 LINKS
by creating a transnational
community and providing themwith knowledge
and tools
to implementbehaviour
change policies
based on rewardand pricing
schemes that are co-designed by
the citizens, equitable, related
to the externalcosts of transport
The SaMBA project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme
A big community that cooperates…
…to achieve a common goal
linksfoundation.com
COPYRIGHT ©2019 LINKS
to promote low carbon mobility in
the AS area
Behaviour change policies impact
estimation method and tool
Recommendations for the development
of harmonized behavior change
policies
Handbook for implementing
behavior change policies
A sound project… with concrete outputs
linksfoundation.com
COPYRIGHT ©2019 LINKS
2transnational workshops
1 transnational community
10national workshops
9pilot cases
A participative project…
linksfoundation.com
COPYRIGHT ©2019 LINKS
WHO WANTS TOCHANGE IN SAMBA?
PARC NATUREL REGIONAL DU VERCORS (FR)
Change: encourage carpooling
Policy: communication, frequent hitchhiker programme (App)
Change: encourage carpooling
Policy: Reserved parking space, entry fast-pass, gifts, ...
TOURISTS MOBILITY
INHABITANTS MOBILITY
MOBILITY LINKED TO EVENTS
Change: increase public transportusage
Policy: increase communication, storytelling, partners labelling
CITYCLICLING+ (DE)
Competition as a way to get people to cycle
Target groups: Policy-makers and general public
MUNICH COUNTIES (DE)Dachau, Fürstenfeldbruck, Munich, Starnberg
Right Information
At the right time?
What motivates people to change their behaviour?
Digital rewards
And competition?
Financial rewards?
Develop a standardized Mobility
Information package for the MVV counties
Testing with MUV App
CITY OF SALZBURG (AT)
Enhancing mobility behaviour change in new
building and refurbishment projectsTARGET GROUP
• People in changing life situations like the change of residence
TWO PILOT AREAS
• new building projekt „Kendlerpark“
• refurbishment project „Friedrich-Inhauser-Straße“
PERSONAL MOBILITY ADVICE supported by the development and provision of site-specific mobility information (brochures, folders, story maps ...) analog & digital.
MOTIVATION through incentives and ICTs and
GRENOBLE URBAN AREA (FR)
A carpooling line...
Implemented on a heavy-traffic itinerary
Dedicated to work commuters who go to the city everyday
Based on a concept that is expected to remove obstacles of carpooling practise : no planning or engagement necessary
With an app-designed website, simple and friendly
Carpoolers rewarded with gifts through an incentive platform : up to 100 € value a month !
MUNICIPALITY OF KOPER (SI)
ENCOURAGE CHANGE IN TRAVEL HABITS THROUGH
INCENTIVES AND A POSITIVE APPROACH
Schoolars in primary school – WALKBUS
Children in kindergarden – WHITE RABBIT
Elder population 65+ - CYCLING for HAPPINES
European mobility week –
ACTIVE SUSTAINABLE MOBILITY
WEEK
Employees in public administration –
SUSTAINABLE MOBILITY PLAN
BOHINJ & TRŽIČ (SI)
Change: join 3 bus services into a seamless service.
Policy: Subsidies and bus stops
parking and bus pricing as part of an integrated mobility strategy to nudge target users
Parking policy in Tržič
Public transportation in Bohinj
Behavioural change
Change: Indroduction of paid parking
Policy: Participative and fact-basedparking policy
Tržič
Bohinj
City of Chieri“Augusto Monti” and “Bernardo Vittone” High Schools
- Reduce the use of cars and
the number of home-school
trips by car through the
experimentation of single
user or community rewardsmanaged by the MUV app
walk more…
…drive less
more than
2.500
students
- Encourage students
and their families to
change their behavior
towards sustainable and low-carbon mobility
Partner's objectives in the project
PROVINCE OF PADOVA
- the hospital structure serves 46 municipalities
- 250 university students
- 1250 workers (more work shifts)
- the parking has 1385 free places
- the area is served by buses but there are few
users
- the pilot case includes a pricing activity, an
awareness campaign and an improvement in
intermodal connections
LINKS Foundation is a non-profit institution operating at
international level carrying out applied research.
We develop cutting-edge technologies and innovative
processes applied to real cases with an entrepreneurial
approach, multidisciplinary and problem solving oriented, to
face the challenges set by digital transformation and its
impact on environment and society.
STEFANIA MAURO
Urban Mobility & Logistic Systems area
linksfoundation.com
LINKS FOUNDATION