MISSION STATEMENT

To offer to the Automotive OEMs creative solutions based on our know-howand flexibility through each stage of

as a full-cycle turn-key partner, or a provider of specific services.

Concept and DesignConcept and Design

Product and Process EngineeringProduct and Process Engineering

Niche vehicles ManufacturingNiche vehicles Manufacturing

DESIGN

ENGINEERINGMANUFACTURING

AUTOMOTIVE SERVICES OFFERED BY PININFARINA

17 LOCATIONS IN 6 COUNTRIES (ITALY, FRANCE, GERMANY, SWEDEN, MAROC, CHINA)

OVER 3,400 EMPLOYEES

80,000 CARS YEARLY PRODUCTION CAPACITY

1,500,000 ENGINEERING HOURS YEARLY CAPACITY

COMPANY HIGHLIGHTS (as at 31.12.2005)

EARLY 90’s STRATEGY: GROWTH IN SALES OF SERVICES TO THE AUTOMOTIVE OEM’s (DESIGN AND ENGINEERING):

• ECONOMICALLY DEVELOPED COUNTRIES

(FIAT GROUP, PSA, JAGUAR, FORD,GM, MITSUBISHI,VOLVO, HONDA,…)

• EMERGING COUNTRIES

(CHINA, INDIA, BRASIL, RUSSIA, …)

HOW PININFARINA ENTERED IN CHINA

SEMINAR IN TIANJING, “ITALIAN STYLE AND ENGINEERING FOR AUTOMOTIVE BUSINESS”, NOVEMBER 1993:

-Unione Industriale Torino

-Italian designers

-70 Chinese automotive Industries

SEMINAR IN TIANJING, “ITALIAN STYLE AND ENGINEERING FOR AUTOMOTIVE BUSINESS”, NOVEMBER 1993:

-Unione Industriale Torino

-Italian designers

-70 Chinese automotive Industries

ABOUT 20 CONTACTS OF INTEREST RAISED DURING THE SEMINARABOUT 20 CONTACTS OF INTEREST RAISED DURING THE SEMINAR

5 OF THEM VISITED BY A PININFARINA TEAM5 OF THEM VISITED BY A PININFARINA TEAM

7 CHINESE COMPANIES IDENTIFIED AS POSSIBLE PARTNERS7 CHINESE COMPANIES IDENTIFIED AS POSSIBLE PARTNERS

1 SELECTED: HARBIN MANUFACTURING COMPANY (NOW AVICHINA-HAFEI)1 SELECTED: HARBIN MANUFACTURING COMPANY (NOW AVICHINA-HAFEI)

HOW PININFARINA ENTERED IN CHINA

PININFARINA IN CHINA: 13 YEARS OF SUCCESSPININFARINA IN CHINA: 13 YEARS OF SUCCESS15 AUTOMOTIVE DEVELOPMENT PROGRAMS

5 CLIENTS (CONTACTS WITH OTHER OEM’s ARE IN PROGRESS TO KEEP THIS MARKET LEADER POSITION)

AT THE 2005 SHANGAI MOTORSHOW THERE WERE 5 CARS DESIGNED BY PININFARINA FOR CHINESE OEMS:

- 3 OF THEM WERE NOMINATED AMONG FIVE FOR THE “BEST NEW CAR” AWARD

- ONE OF THEM (CHERY M14) WON THE AWARD AS “BEST NEW CAR” OF THE MOTORSHOW.

PININFARINA PRESENCE IN CHINAPININFARINA PRESENCE IN CHINA

In order to better support its presence in the market,

Pininfarina is establishing its presence in China

Beijing

TODAY TOMORROW

Beijing

Harbin

Changsha

Wuhu

Shenyang

Pininfarina office in Beijing

LESSON LEARNTLESSON LEARNTTO KNOW, UNDERSTAND AND RESPECT CHINESE CULTURE

TO RECOGNIZE THE LEVEL REACHED BY CHINA, IN SOME AREAS HIGHER THAN OURS

NOT TO OFFER “SECOND LEVEL” PRODUCT/SERVICES

TO CREATE A STRUCTURE TO MANAGE THE WOW, THE BUREAUCRACY AND THE PROCEDURES OF THE COUNTRY

TO SPEED UP ITALIAN CONSULATES VISA RELEASE TO CHINESE COMPANIESPERSONNEL

LOCAL SUPPLIER NETWORK STILL TO REACH THE NECESSARY LEVEL OF QUALITY

LOCALIZATION OF SOME SERVICES CLOSE TO THE CUSTOMER (PROCESS ENGINEERING, LAUNCH SUPPORT, LOCAL SUPPLIER NETWORK MANAGEMENT)

CHINA: THREAT OR OPPORTUNITY ?CHINA: THREAT OR OPPORTUNITY ?