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Tim BourkeVP Global eCommerce Strategy and Transformation Schneider
Objective
Confidential Property of Schneider Electric |
• Observe eCommerce Trends
• Discuss the industry and
opportunity for eCommerce
• Suggest some principles for
going forward
Page 102
E-Commerce: Trends and Observations
Introduction1
B2B & B2C2
Trends and Observations3
Quality Data/Content4
Disruption and Industry Players5
10 Principles6
Page 104Confidential Property of Schneider Electric |
A great deal is changing............it feelsGoogle indexed 60 trillion individual websites and constantly growing….
User Type: Millenials
Human productivity linear since
1990
...and yet here we are
Its a CHANNEL!
B2B eCommerce
B2C€334bn
B2B€780bn B2CB2B
Size Requirements morphing
B2CB2B
46% B2B researchers
Millenial(vs 25%)
89% B2B Research
using Internet
50% B2B purchases
made online in 3 years
52% B2B prefer B2C websites
83% B2B suppliers planning upgrade
69% B2B buyers prefer Credit Cards
End User
Page 106
Ease of Use
PerformanceSimplicity
Consistency
FastFunctionalFamiliar
UI/UX Standard
89% Primary
CompetiativeAdvantage
Value Exchange
Customer X vs
User X
Complexity Behind
Start to Finish
Mobile
Devices
17-53bn (2020)
2016Inversion
Point
91% Technical
Mobile Search
Location Ads
€4-18bn (2020)
SeperateSites
50% Tablet at
Weekends
Page 108Confidential Property of Schneider Electric |
Video
Mobile
Conversion Doubler
100% YOY
Growth
ScreenServabilityEffectiveDesign
33%Tech
Buyers Buy
SSOCatalogueCust Ref
90%Offline
Influenced by Online
85% Start & Finish Different Device
Page 110Confidential Property of Schneider Electric |
Loyalty continues to outperformLoyalty
Front End Functionality
Catalogue. Price, Promotion, Coupons....
Session/User Unique
Page 111Confidential Property of Schneider Electric |
Logistics & Value of Time
Amazon Benchmark
Fragmented Quality
Suppliers
40%
purchasesSDND
sensitive
Page 112
ManufacturersThe Long TailProducts
Value Exchange (books)
Storage CostsMargin
30-40% Volume
Search70% Volume
Conv. x 3CPC Low
Phone 25-50%& Rising
Page 113Confidential Property of Schneider Electric |
Origin & Price of Search
Amazon DE
50% Start
71% Tech Buyers Buy
through Display Ads
2nd
Largest SE?
CPC Down 50%
Up 50%
Page 114
Reduced Entry Cost
Data Hosting
SmallSuppliers
Cloud/eCaaS Millenials
Page 115
Manufacturers
DigitisationContent GenerationDigital EnablersInvestment
Ownership
Manufacturers
Image Evolution
Page 117
Manufacturers
DigitisationContent GenerationDigital EnablersInvestment
OwnershipImage Evolution
Page 118
Manufacturers
Relations
5:1 7 Types Your Expertise
Confidential Property of Schneider Electric |
Disruption, Disruption……Efficiency
Disruption?
Efficiency?
Rising Tide...All
Boats
Page 120Confidential Property of Schneider Electric |
Manufacturers
Page 120
Push to Pull
Digital Enablers
Invest Partnership
Page 121Confidential Property of Schneider Electric |
Wholesalers/DistributorsRelationship with end userProduct Range – Complete Basket, one purchaseConfigurationService Advisory CapabilityStrength & Knowledge in the tailPricing, Promotions, Couponing - SessionOmni Channel – offline, onlineLeverage the ManufacturersFocal point for aggregation of customer and product
Page 122Confidential Property of Schneider Electric |
Guiding Principles
Get GoingListing, Content
Offline
OnlineSEA, SEO, Promo Analytics Organisation
Ease of UseCuriosity/Immersion
Don’t underestimate
Thank you!
Page 124Confidential Property of Schneider Electric |
IOT – Beacon, RFID tags
Cost, Intensity, and Reduced Profitability
Social not yet commercial
Flash sales boom
Chat modules
Big data and predictive analysis increase business margins
Amazon Business – companies up 50%
Google shopping up100%
Other relevant trends for discussion
