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The Future Of Communications 7 Trends That Already Matter In 2012 Rohit Bhargava (@rohitbhargava) Author, Likeonomics + Personality Not Included SVP – Global Strategy & Planning, Ogilvy February 9, 2012 – World Communication Forum, Davos

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The Future Of Communications7 Trends That Already Matter In 2012

Rohit Bhargava (@rohitbhargava)Author, Likeonomics + Personality Not IncludedSVP – Global Strategy & Planning, OgilvyFebruary 9, 2012 – World Communication Forum, Davos

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1. Corporate HumanismTrend 1 - Companies find their humanity. #davostrends

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1. Corporate HumanismTrend 1 - Companies find their humanity. #davostrends

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1. Corporate HumanismTrend 1 - Companies find their humanity. #davostrends

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2. Meaningful StorytellingTrend 2 – Brands tell more valuable stories. #davostrends

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2. Meaningful StorytellingTrend 2 – Brands tell more valuable stories. #davostrends

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3. EthnomimicryTrend 3 – Real life inspires products & tools. #davostrends

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3. EthnomimicryTrend 3 – Real life inspires products & tools. #davostrends

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4. Pointillist FilmmakingTrend 4 – Collaborative filmmaking takes off. #davostrends

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4. Pointillist FilmmakingTrend 4 – Collaborative filmmaking takes off. #davostrends

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5. Measured LifeTrend 5 – Every aspect of life is measured. #davostrends

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5. Measured LifeTrend 5 – Every aspect of life is measured. #davostrends

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6. Co-CurationTrend 6 – Curation adds value to the web. #davostrends

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6. Co-CurationTrend 6 – Curation adds value to the web. #davostrends

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7. Tagging RealityTrend 7 – Everyday images unlock digital content. #davostrends

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7. Tagging RealityTrend 7 – Everyday images unlock digital content. #davostrends

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To view the full presentation of 15 Business Trends, visit: bit.ly/15trends2012

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Thank you!

Visit blog.ogilvypr.com for daily insights from the Ogilvy team!

Twitter: @rohitbhargava

For an exclusive look at my upcoming book, visit:

www.likeonomics.com