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FILM, FASHION, MUSIC, NEWS, ART, LITERATURE/ 16-24 / CRAFT KID/INDIE SCENESTERS
CLIENT THE NORTHERN ECHO BREIF- PRODUCE A MAGAZINE OF ANY GENRE THAT WILL SUIT /FIT THE REPUTATION OF THE
NORTHERN ECHO. WITH A CLIENT
AGED 16-25
Problems? CANNOT INCLUDE EXTREME LANGUAGE
OR NUDITY NOTHING INAPPROPRIATE/OFFENSIVE
RANGE OF READERSHIP AGES
TO Meet their needs? I HAVE CREATED A MAGAZINE WHICH FITS A GAP IN THE EXISTING MARKET
MY MAGAZINE WOULD BRING THEM PROFIT I HAVE AIMED IT AT AN AUDIENCE OF 16-24 I WILL AVOID LANGUAGE, NUDITY AND OFFENSIVE
MATERIAL
PCC golden rules I WILL NOT USE MODELS UNDER THE AGE OF 16 I WILL NOT COPYRIGHT ANY MATERIAL I WILL ONLY PUBLISH ACCURATE IMAGERY I WILL NOT TRESPASS WHEN CARRYING OUT PHOTOSHOOTS I WILL NOT INCLUDE ANY CONFIDENTIAL INFORMATIONS
AUDIENCE STATUS: College- University
ABC1 LOCATION- North east england
GENDER- Female (but can suit both)
Problems? Language: I had to find a suitable balance between formal and
Informal Colour: Use of quite vibrant colours to suit the younger audience, not overly girly colours
Text: Image ratio : 1:1 Models: use youthful models to create audience relations
COSTUME: Must be fashionable and suit the style of indie scenesters FONT: sans serif to suit the younger audience
The magazine must work to keep up with the ever changing interests
The tribe I have chosen are one of the highest product consumers, Are interested in a wide range of styles and topics (which suits the
varied magazine content)
GENRE Entertainment
WHY LOCAL ENTERTAINMENT?
-I, AND EVERYONE HAVE INTERESTS IN A WIDE RANGE OF TOPICS
WHY LIMIT A MAGAZINE TO ONE SUBJECT WHEN YOU CAN CATER FOR MULTIPLE?
HOW IS IT DIFFERENT?
COMPARED TO OTHER ENTERTAINMENT MAGAZINES, ORACLE IS LIMITED TO THE YOUNGER AUDIENCE AND WILL INCLUDE
CONTENT FOCUSED ONLY AT THEM. THE TWO TRIBES I HAVE CHOSEN TO AIM DIRECTLY AT- PROVIDE OPPORTUNITIES FOR
AN INTERESTING TWIST ON YOUR STANDARD YOUNG ALTERNATIVE MAGAZINE BY USING ARTISTIC APPROACHES. ALSO, THERE ARE NOT MANY
LOCAL ENTERTAINMENT MAGAZINES SO I WOULD HAVE LITTLE COMPETITION.
HOW WILL IT BE MADE LOCAL?
LOCAL EVENT LISTINGS, LOCAL ADVERTISEMENTS
ARTICLES BASED ON NORTH EASTERN PLACES/EVENTS
FRONT COVERS
GENRE
CONTENTS
GENRE
LAYOUT DESIGNS
GENRE
MY IDEA Entertainment
STYLISTICS
Font- BEBAS, Freestyle Script
Front Cover- Themed- circle including ‘oracle’ and logo. Different colours based on that weeks imagery
Imagery- very artistic, all images will have some twist to it, be it photo shopped or Hand drawn.
Models will be of the 16-24 age range
Colours- The magazine branding colour scheme will change with each issue Typically I would stick to colours such as:
-Pastel colours provide the magazine with quite a girly feel -whereas the monotone colours create contrast and boldness, portraying
The personality Of the indie scenesters.
MY IDEA
MY IDEA
UNIQUE SELLING POINT A MIX OF ARTISTIC/HAND DRAWN ELEMENTS (DOODLES, HAND WRITTEN TEXT, ARTWORK)
MAGAZINE AIM TO PROVIDE YOUNG PEOPLE WITH A WIDE RANGE OF LOCAL ENTERTAINMENT. GIVING THEM IDEAS AND INSPIRATION
OF PLACES TO GO AND THINGS TO DO ON A LOW BUDGET.
FINANCES ¼ ADVERTISING, LOW-BUDGET COVER PRICE, THE MAGAZINE IS AFFORDABLE FOR THE AUDIENCE, YET STILL PROVIDES A PROFITABLE INCOME
ARTICLE IDEAS ( EXAMPLES)
I SPY DIY- HANDMADE/CUSTOMISED CLOTHING
THE MORTAL INSTRUMENTS – LITERATURE FEATURE THE BAND NEXT DOOR- LOCAL BAND REVIEW
WHATEVER YOU THINK, THINK THE OPPOSITE- GRAPHIC DESIGN THE BEST OF MARVEL- FILM FEATURE
TOP UNIVERSITY CHARTS CREATIVE WRITING TIPS ART SUBMISSION PAGE
LISTINGS
Topic feature articles
Regular Articles -changes each issue
(university one- art one week, english next ect)
BRANDING
MY IDEA
What does it mean? ‘All knowing’ The magazine contains lots of topics, so in a way is all knowing
What is it? The word oracle The letters have been written over one another, and outlined
COVER DESIGN
MY IDEA
Differences -Local to the north east -targeted at teen girls Most entertainment magazines have no set gender
-Unique selling point is interesting
Strengths Artistic twist to a regular image -outlining the girl -patterns in the background -linking the colour scheme to the girl Simplistic layout
DPS DESIGNS
MY IDEA
Strengths Weaknesses Interesting idea
Very unconventional Realistic- really looks like a book The title layout and mix of fonts is interesting Good imagery, well edited
Hard to read the article Boring -colour scheme and layout ‘The Mortal Instruments’ on the top right looks out of place The symbol is too high on the left page Text at the bottom of right page is too small Paragraph layout hard to read
DPS DESIGNS
MY IDEA
Strengths Weaknesses Lovely colour scheme, Very suitable to the audience Interesting and well Designed imagery Easy to read layout Good sectioning of text, the introduction goes well with the title Like the symbol page border
The Colour of the mans skin in the imagery is too stand-out, it should be desaturated The ‘Oracle literature’ looks out of place Maybe fade the symbol border?
DPS DESIGNS
MY IDEA
Audience Prefered? Why?
Layout 2 IT IS EASIER TO READ A MORE INTERESTING AND VISUALLY PLEASING COLOUR Scheme A CLEARER VIEW OF THE IMAGERY The article has been structured better, 2 columns looks less daunting
Strengths 5 Weaknesses 6 5 3
FLAT PLANSFront cover
MY IDEA
FLAT PLANSContents Page
MY IDEA
FLAT PLANSFashion
MY IDEA
Fashion Feature
MY IDEA
FLAT PLANSMusic
MY IDEA
MY IDEA
Music Feature
Commercial Viability Research
EXPENSES
Printing Costs
Photographer
Journalists
Models
Sub Editors
Researchers
Lighting Assistant
Makeup Artist
Graphic Designers
Studio Rental
PRODUCTION
64 PAGES
Paper COVER: 170GSM, COATED PAPER (silk) PAGES: 115GSM, COATED PAPER (silk)
Size: a5
Advertising rates Back cover: £1600 Inside front: £1300 Inside back: £1300
Double page spread: £2600 Full page: £1000 Half page: £750
Quarter page: £375 Eighth page: £200
INCOME
Advertising £21,800!
Overall Profit £4984.60
DIstribution Locations
DISTRIBUTION
Scarlet ribbons(durham)-art shop(darlington)-whsmith-hmv- Hobby craft- Durham market- all saints- BALTIC SHOP
BLACKWELLS- bookworld- city art- craft individuals Dalton park- darlington market- sainsburies- tesco- morrisons
Premier- hairdressers- newcastle o2 academy- ticket sales booths Arts centres- flip- forbidden planet- freefall- h&m- granger games
Metro centre- odeon cinema- cineworld- newcastle quayside- the forum Oxfam
conclusion Oracle
WILL IT SUIT THE T/A?
HOW IS IT DIFFERENT?
WILL IT BE PROFITABLE?
Thank you for your Time!