Presentation on G E

Presentation on

General Electric

By: BRIJESH YADAV (MBA +PGBAB) TAXILA BUSINESS SCHOOL

International business

strategy• Decentralization management

• Diversified product

• Global market

• Opportunity

• Culture changes

History

Establish in 1878 by Thomas Edison .

It is leading diversified industry company

aircraft engines and diesel locomotives.

focus on the generation , distribution and

use of electric power.

Core business in power generation ,

household appliances and lighting

Journey

1930

centralized

1950

Decentralization

1960

strengthen its

corporate staff

and develop

sophisticated

planning

systems

Jack Welch became CEO

His vision -

• Going Global

• Unique,

• High –spirited ,

• Most profitable ,

• Highly diversified

• World quality leadership in every one

of its product line

Challenges in 1981

• Economic recession

• High interest rates

• Highest unemployment rate since the depression

• Integrate the strategy .

Three circle concept

can’t make single strategy for hole org.

1. Reinvesting in productivity and

quality -High technology

2. Stay on the leading edge – investing in

R & D.

3. Service – contiguous acquisition

Drivers of globalization

• Increasing international trade

• International investment and

production

• Cross border merger & acquisition.

• Increase in Global competition

• Partnership with Toshiba.

• Sold more than 200 businesses and made over 370 acquisitions

• Replaced 12 of his 14 business

heads

In 1995 Company introduced Six

Sigma:-

– Improve Quality

– Lower Cost

– Increase Productivity

1998 international revenues were

double

Today………..

Operating in 40+ countries

10,500+ employees worldwide

$3.4B revenues in ‟10 … 63%

domestic, 37% international

Operating in 6 different industries