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Presentation to Joint Oireachtas Committee on Health and Children, November 2012. About the NHF. Established in 2005 Innovative multi-stakeholder approach – obesity is everyone’s responsibility Focus on positive balanced messaging - PowerPoint PPT Presentation
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Presentation to Joint Oireachtas Committee on Health and Children, November 2012
About the NHF• Established in 2005• Innovative multi-stakeholder approach
– obesity is everyone’s responsibility• Focus on positive balanced messaging• Bringing together those with interest in
healthy lifestyle promotion i.e. diet and exercise
NHF multi-stakeholder membership
Food & Beverage Industry Non industry partners0
5
10
15
20
25
14
21
Food & Beverage IndustryNon industry partners
NHF Mission & Objectives Mission: communicate evidence based
information on nutrition, health & physical activity to encourage an improved and healthier society in Ireland
Objectives: promote a healthy Ireland through:• Consumer Understanding – research projects• Communication – initiatives based on research• Working with Government/Non-Government• Further development of the NHF – greater
representation via companies & organisations
ObesityThe Cause: A Great Debate
(Some examples only)
• Energy balance: calories in/out• Physical inactivity• Healthy vs. Unhealthy food
choices• Eating behaviours• Food behaviours• At home vs. away from home• Genetics• Community design• Automobile culture
• Parenting practices & behaviour
• Marketing/Advertising • TV/computers/games• The food industry• Inexpensive “unhealthy”
food vs. expensive “healthy” food
• The environment• Individual responsibility• Lack of sleep
No single cause – everyone needs to be involved and working together
Why are we here? (1)
• Childhood obesity & its prevention
• Foetal origins of disease – key in development of diseases in adulthood
• Support of NHF and its multi-stakeholder approach in helping to address obesity using evidence based information.
Who to prioritise in relation to childhood obesity? (1)
• Pregnant women– Foetal origins of disease & the first 1000
days of life; most important
– Weight gain, breastfeeding & weaning practices
– Opportunity at first GP presentation
• Children– Need good nutrition & physical activity normalised
– Healthy eating guidelines for preschools and schools should made compulsory
– Healthy lifestyle initiatives should be made compulsory
– NHF & RAI
– with the
Who to prioritise in relation to childhood obesity? (2)
• NHF annual seminar:examines role of public & private sectors in tackling obesity – Thought leadership; national & international
speakers, food and beverage industry, NGOs on work in nutrition, lifestyle & physical activity
• Workplace wellbeing Campaign• Eat Smart Week – healthy eating week• Move Smart Week – physical activity week• Nutrition guide & diary for the teenage
Camogie player
Other NHF activities
Multi-stakeholder approach
• many other influences play a role in prevention & management of overweight & obesity – government departments, education, food &
beverage industry, sectors responsible for physical environments, social & community sectors
– A coordinated approach across all sectors and Government departments is required.