Presentation Title – 01 Month 2013Competing in a Global Environment- June 2013

Competing in a Global Environment

Simon MortonDirector of Major Events & International Relations

Medal-Winning Nations

Country Country

Belarus Track Cycling Korea Rowing

Belgium Gymnastics (Artistic) Mexico Taekwondo

Brazil Judo New Zealand BMX

Bulgaria Trampoline Peru Shooting

China Badminton Poland Weightlifting, Volleyball

Czech Rep Canoe (Slalom) Russia Athletics

France Table Tennis South Africa Mountain Bike

Germany Canoe (Sprint) Spain Aquatics, Handball

Hungary Fencing, Wrestling Chinese Taipei Modern Pentathlon

Italy Road Cycling Ukraine Gymnastics (Rhythmic)

Kazakhstan Boxing UK Triathlon

2013 World Champs – Host Nations

Country Country

Brazil Volleyball Mexico Shooting

Canada Table Tennis Romania Judo

Denmark Badminton Russia Fencing

Egypt Handball Senegal Athletics

France Basketball Serbia Wrestling

Germany Modern Pentathlon Spain Canoe, Hockey, Triathlon

Hungary Weightlifting Switzerland Football, Rowing

Ireland Cycling Chinese Taipei Boxing

Italy Gymnastics, Tennis Turkey Archery

Jordan Equestrian Uruguay Aquatics

Korea Taekwondo

Nationality of IF Presidents

Impact of Competition on the Events Market

Increasing cost to host events• Higher rights fees• Less favourable delivery specifications and commercial terms Increasing supply of events• Significantly more product launched into the market• Risks to the industry An immature market• Emotive decision-making• Unclear cost/benefits - no established pricing structure• Opportunities for strategic investors

Where does the UK stand?

Acquired some valuable assets in the last few years…

GB Medals Since Los Angeles 1984

Where does the UK stand?

Country Index

1 China 44,369

2 Canada 39,032

3 Russia 38,137

4 UK 37,421

5 Italy 35,157

6 Germany 28,345

7 USA 24,560

8 Brazil 24,001

9 Korea 23,528

10 France 22,995

Sportcal

70 Major Events Targeted

50% World or European Camps

2.5m Spectators

£280m Economic Impact

35% Rio Qualification

Flagship event for legacy venues

14 Government support programmes

• 2013 World Triathlon Championships• 2013 Rugby League World Cup• 2013 World Squash Championships• 2013 European Team Athletics Championships• 2013 Rowing World Cup• 2015 World Gymnastics Championships• 2015 World Canoe Slalom Championships• 2015 European Hockey Championships• 2015 European Eventing Championships• 2015 IPC World Swimming Championships• 2017 IPC World Athletics Championships• 2017 IAAF World Athletics Championships

• 2013 ICC Champions Trophy• 2014 Commonwealth Games• 2014 Ryder Cup• 2015 Rugby World Cup• 2019 Cricket World Cup

Top Tier International Events in the UK

Issues for UK and Europe

Europe in decline?• European nations hosting fewer events• Growth East Europe vs decline West Europe?• Fundamental inequalities that favour European nations

Operating environment• Ease of doing business in Europe?• Complex mix of stakeholders

Issues for UK and Europe

“I will say something which is crazy, but less democracy is sometimes better for organising a World Cup.

“When you have a very strong head of state who can decide, as maybe Putin can do in 2018… that is easier for us organisers than a country such as Germany, where you have to negotiate at different levels.”

Jerome Valcke, FIFA Secretary General

Issues for UK and Europe

Europe in decline?• European nations hosting fewer events• Growth East Europe vs decline West Europe• Fundamental inequalities that favour European nations

Operating environment• Ease of doing business in Europe?• Complex mix of stakeholders

Opportunity for greater European collaboration?• Traditional dominance of Europe coming to end?• Other countries well-resourced and well-organised• European opponents need to become allies