Manimalayar rubbers pvt. Ltd.

By

Tania Dhar

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Guided By

Proff. Saptarshi Mukherjee

Faculty (Finance)

ORGANIZATIONAL STUDY

EXECUTIVE SUMMARY

Background information of rubber plantation sector.

Study about Rubber Producers Society via Manimalayar company.

Profile and performance of the RPS’s.

Demography of RPS membership.

Role of government in supporting RPS’s.

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INDUSTRY PROFILE

Manimalayar Rubbers Pvt. Ltd. deals with the marketing of rubber which is

produced in the state ie. Tripura.

It belongs to SME sector.

It’s parent industry is Rubber Board which is under Ministry of Commerce

& Industry.

Mission:-It aims at providing technological knowledge-base of harvesting and

post harvesting of rubber latex and ensuring the best farm gate price for the

produce.

Vision:-Diversification, Value addition, Modernization11/16/2014 International School of Business & Research 3

COMPANY PROFILE-Manimalayar

The company became a major player in rubber in just 10 years.

In 2006-07, rubber procurement crossed 1000 MT and turnover was 100

Million.

In 2012-13, company has procured 3448.44 MT rubber and with an annual

turnover of 647.6 Million

Benchmark price is set by Manimalayr.

The staff strength is just 105.

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HIERARCHY

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SWOT ANALYSIS

STRENGTH:

Unique Products

Technology

Demographic Advantage

Power Supply

WEAKNESS:

Weak Brand

Lack of transportation

Out dated technology

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SWOT ANALYSIS Contd.

OPPORTUNITIES:

New Technology

Government Help

THREATS:

Bad Economy

Political Risk

Environmental Factors

People shifting to different field

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7S FRAMEWORK

1. Style: In lines of NGO & participative management.

2. Staff: Sense of belonging, responsible n avail many benefits.

3. Systems: Democratic manner.

4. Strategy: Short term training programs, providing technological

knowledgebase.

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7S FRAMEWORK Contd.

5. Structure: Functional structure, belong to same socio-economic

status.

6. Shared values: Believe in quality and follow government guidelines.

Work as a coherent team & keep team spirit alive.

7. Skills: Highly skilled & many training programs are organized

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Conclusion & Recommendations

The concept of Rubber Producers’ Society came into being in Tripura during

1992.

Twenty RPSs together produce 13,41,264.69 Kg of rubber which is about

4.04% of the total rubber production of the state.

Only 10% RPSs under study have rubber based income generation means.

RPSs should comply with the limits of membership strength and geographical

stretch as stipulated.

RPSs should promote more new planting.

RPSs should also finance non-rubber based income generation aspects. Being a

service provider in rubber sector, they can diversify their arena of operations.

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