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Seminar & Viva………
Presented By
Md. Abdul HamidAssistant Professor
Dept. of Business AdministrationShahjalal University of Science and Technology
Objectives of the course…
To introduce with practical fields of business
To provide common sense of research
To teach how to prepare reports
To increase oral presentation skills
To prepare you for the job market
Reality…
Students follow the short-cut methodAuthority provide limited time spanSupervisors can’t to pay much attentionStudents imitate seniors’ reportSome members of a group pay much laborThey don’t have to face in-depth interviewPresentations have started recently
It would be better….If
supervisors would be appointed at the beginning of the semesterstudents would get orientation classes about research processtopics would be more insightful and practical orientedwould get financial and other supports to perform the job
The General Process…• Formulating & Clarifying a theme• Reviewing the literature• Choosing a research design• Collecting data• Analyzing data• Writing up
Consider before finalizing Topic…
Limited scope
A genuine interest in the topic
Financial and Time resources
Access to required data
Knowledge of the literature
Clearly defined research questions & objectives
Fresh insights into the topic
The scope to write an acceptable project report
Can be done………..
• Examining own strengths & interests• Looking at past project titles• Discussion with mates and mentors• Searching the literature• Brainstorming & Integrating ideas
Research Question: How can the effectiveness of team work in Bangladesh be measured?
Research Objective:To establish suitable effectiveness criteria for team work in Bangladesh.
Research Question: Should Sonali Bank change its transaction method from manual to online?
Research Objective:To compare the costs and benefits of the both transaction methods.
Contents of the research proposal…
TitleBackgroundResearch questions & objectivesLiterature reviewMethodologyTimescaleResourcesReferences
Primary data
“Data originated by the researcher for the specific purpose of addressing the research problem”
Secondary data
“Data collected for some purpose other than the problem at hand”
Classification of SD……
InternalReady to use…periodical reports, sales & cost data
Requires further processing…product line, major dept., geographical locations, cash vs. credit sales, size or amount of sales, sales trends
ExternalPublishedmaterials…government, research organizations, trade associations
Computerized databases…bibliographic, numeric, full-text, directory, social purposeSyndicated services…general, advertising evaluation, retailers, wholesalers, industrial firms, corporate reports, scanner panels
Primary data…
Survey method…
“a structured questionnaire given to a sample of a population and
designed to elicit specific information from respondents.”(telephone, personal, mail, and
electronic interviews)
Observation method…“the recording of behavioral patterns of people, objects and events in a systematic manner to obtain information about the phenomenon of interest.”(personal, mechanical, audit, content analysis, trace analysis)
Survey methods…
Telephone… traditional and computer assisted
Personal… In home, mall intercept, computer assisted
Mail… mail, and mail panel
Electronic… email, website
Likert scale…A measurement scale with five response categories ranging from ‘strongly disagree’ to ‘strongly agree’, which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.
The latest advertisement of this company is very impressive
Distribution points are quite enough to get the product easily
Price is very reasonable
Quality of the products is satisfactory
Strongly agree
AgreeNeither agree nor disagree
DisagreeStrongly disagree
Variables / Opinion
Stationary…………….
PaperMarginsAlignmentSpacingParagraphsPageFont face & Size
Basic contents of report…
• Executive summary• Background/justification of the study• Research question/objectives• Literature review• Research methodology• Findings of the study• Recommendations• References
About interview…
Before the interview…brainstorming, mind sharing, group activities…all round the year… ask question and discuss the answers
During the interview…be specific, to the point, confident, don’t become frustrated, don’t try to remind or reproduce
After the interview…take lessons from the performance, find out the faults/ weaknesses, try to cover up all through the year
Presentation…
Formal and standardKey issues… don’t copy from report
Not original facts… present analysis
Only the bullet points… only words are enough
Divide according to the strengths…members
Time management…allocation and completion
Rehearse properly before going to present