Pakistan International Pakistan International AirlinesAirlines

(Come Fly With Us…)(Come Fly With Us…)

Group Members:Group Members:Amanullah Ch.Amanullah Ch.

Jahanzeb LateefJahanzeb Lateef

Rizwan AliRizwan Ali

Shahid SarfarazShahid Sarfaraz

Shahzad JamilShahzad Jamil

THE GALLANTS (Those Who Fear None…)

Pakistan International

Airline

Historical ProfileHistorical Profile A National airline operating Passenger and Cargo

services. It is the 16th largest airline in Asia Covering Eighty-two Domestic and Foreign

destinations. Established in 1955, having vast experience in the

airline industry of Pakistan with a large fleet of aircrafts.

The fleet size is forty-three.  A huge Corporation with 18,043 Employees. Main bases are

Jinnah International Airport, Karachi, The Allama Iqbal International Airport, Lahore and the Islamabad International Airport,

Islamabad/Rawalpindi.

1990s Logo

1960s Logo

1990s Logo Version 2

Historical ProfileHistorical Profile• Secondary bases,

Peshawar International Airport, Faisalabad International Airport, Quetta International Airport and Multan International Airport

2000s Logo

Current Logo

Current Logo

Historical ProfileHistorical Profile The departments include:The departments include:

Human Resource and Human Resource and AdministrationAdministration

MarketingMarketing Corporate Planning,Corporate Planning, Information Services,Information Services, FinanceFinance Flight ServicesFlight Services Flight OperationFlight Operation EngineeringEngineering Procurement and LogisticsProcurement and Logistics Customer ServicesCustomer Services Training and DevelopmentTraining and Development Quality AssuranceQuality Assurance

Organizational Structure

Corporate VisionCorporate VisionTo be a World Class Airline exceeding To be a World Class Airline exceeding

Customer Expectations through Customer Expectations through Dedicated Employees Committed to Dedicated Employees Committed to

Excellence.Excellence.

Corporate MissionCorporate MissionAs a Symbol of National Pride, We Aspire to be a Choice As a Symbol of National Pride, We Aspire to be a Choice

Airline, Operating Profitably on Modern Commercial Airline, Operating Profitably on Modern Commercial concepts and Capable of Competing with the Best in concepts and Capable of Competing with the Best in

the International as well as Domestic markets.the International as well as Domestic markets.

Corporate ValuesCorporate Values• Customer Expectations (Convenience, Care and Competitive tariff)

• Service (Personalized and Courteous)

• Innovation (Cherishing new ideas, translating into actions)

• Reliability (Loyalty and Consistency)

• Safety (Passengers, Employees, Environment and Health)

• Cohesiveness (Respect for individuals, Team Work and Effective __Communication)

• Integrity (Business Ethics, Accountability and Transparency)

Services

• Business class

It’s the only Business Class service that feels like First

Class

Economy class

It make u feel that every class provides comfort

Revenue Composition

Fleet

Type Numbers

Airbus A310-300 12

ATR 42-500 7

Boeing 737-300 6

Boeing 747-200 1

Boeing 747-300 5

Boeing 777-200ER 4

Boeing 777-200LR 2

Boeing 777-300ER 3

Total 40

• Pakistan International Airlines fleet includes the following aircraft (as of November 2009)

Major Competitors

SWOT Analysis of PIA

SWOT Analysis-Internal Factor

Strengths Leading Market Position Leading Market Position Brand Recognition Brand Recognition Superior Operating Structure Superior Operating Structure Network Presence Network Presence Hub airport at Karachi Hub airport at Karachi

Weakness Formulation of Govt. RulesFormulation of Govt. Rules High dependence on Passenger High dependence on Passenger

Revenues Revenues Debt Debt Reliance on Oil Prices Reliance on Oil Prices

SWOT Analysis-External Factor

Opportunities Having the maximum route and Having the maximum route and

fleet fleet Growing demand for low cost Growing demand for low cost

airlinesairlines Customer loyalty Customer loyalty Shifting customer needs Shifting customer needs Industry Recovery Industry Recovery

Threats High Interest Rates High Interest Rates Accidents Accidents Strong Competition by Air-blueStrong Competition by Air-blue Interest and foreign currency Interest and foreign currency

exchange ratesexchange rates Decline in airline industryDecline in airline industry

PEST Analysis of PIA

PEST Analysis

Political FactorsPolitical FactorsIncreased Competition (Deregulation of airline industry) Political Stability Increased Investment Opportunity

• Economical FactorsEconomical FactorsImproved Purchasing Power Demand Value-for-MoneySoaring Oil Prices Reduced Ticket Prices

PEST Analysis Social FactorsSocial Factors

Greater Customer Awareness Increased Entertainment Spending Technology Averse Customers

Technological FactorsTechnological FactorsIn-flight Entertainment E-ticketing Automated (Self) Check-in SMS Services

Direct Marketing Tools

Personalization

We are setting up a plan to boost up our long term association to put into practice “The concept of personalization.”

Mr. Ali Raza

ABC, Garden, Karachi.

Brochures

UMRAH MADE EASIER

Pilgrims can now enjoy comfortable and luxurious journey in Boeing-777s

These additional flights will not only provide more travel options to Umrah Pilgrims but will also enable more people to perform the holy ritual.

PIA offers more flights to Jeddah in May, June and July for Umrah

PIA 'Budget Flight' - Enjoy up to 39% discount on regular fares

PIA introduces Budget Flight

between Karachi, Lahore, and

Islamabad.

Fly PIA's new ATR

Up to 10kg hand baggage allowed

No checked-in baggage 

Condition apply

PIA Flexible Fares - Plan Ahead & Pay Less

Book International or Domestic flights as early as possible because the earlier you buy, the cheaper you fly.

A variety of discounts in Business, Economy Plus, & Economy Classes.

The benefit of even lower fares in the lean travel period.

Flexible Fares are applicable on sectors where Revenue Management is implemented.

Conditions apply

 Fly Business Class with a Free Ticket

Buy three tickets and get one FREE

Buy one ticket and pay ONLY 50% for your companion   

       The offer is available on

International routes only

This offer is not available on UK, USA & Canada sectors

This facility is only valid for the sectors where RM is not implemented

Discount to Students on International and Domestic Sectors

25% discount offered to students on Domestic routes.

10% discount on International routes is valid only on the routes where RM is not implemented

Offer can be availed exclusively from PIA Booking Offices or the PIA counters at the airport.

The offer is available only for Economy Class passengers

PIA Speedex Delivers With Speed, Reliability, and Affordability

PIA Speedex delivers documents and parcels to your doorstep, with a vast domestic network, cutting-edge technology, and the highest standards of customer service.

PIA Speedex offers a range of flexible delivery options to suit your budget and your needs. Same Day Speed Overnight Speed Second Day Speed Seasonal Products (New)

Click 'n' Fly with PIA Web Ticketing

Secure online credit card transaction

 Convenient accessibility from home

or office Save Rs.300 per ticket

Free Pick & Drop Service

PIA now offers the free pick and

drop service from your door to

airport.

This offer will be offer only for

Business class.

Magazines

Times Magazines Spider Arora

PIA will give advertisement in different magazines once after two month with a coupon of 15% off in the following magazines.

Newspaper Advertisement

PIA will frequently give the advertisement in the most readable newspapers, mentioned as below:

Jung Dawn Business recorder

RECRUITMENT AND SELECTION PROCEDURES

RECRUITMENT AND SELECTION PROCEDURES

Applications are invited on the prescribed Form available (free of cost) in PIA Recruitment & Placement Office at Karachi and in PIA Offices at other stations and also on PIA website. www.piac.com.pk. Vacancies are announced on all the local news paper and the PIA official website.

Eligibility Criteria

1) Qualification The qualification that is compulsory for applying in PIA is started from intermediate degree and end up at to graduate degree and this very from job to job. As one of the employees Amir told us in his interview.

“PIA have dropped the required level of education from a graduate degree to an intermediate degree”

Eligibility Criteria

2) Age Requirement

Requirement for the age is also very from post to post and its most probably depend upon the experience required for a specific job. But generally the age requirement for PIA is ranging from 19 to 24. “The age barrier has also shifted upwards, meaning that a candidate must be a minimum of 19 years old and a maximum of 24,” said Mr. Amir

Eligibility Criteria

3) Physical Requirement

Physical requirement for the candidate of PIA is also differ from gender to gender. The minimum required height is 5 feet, 6 inches for men and 5 feet, 2 inches for women, with proportionate weight.

SELECTION PROCEDURE

Candidates want to join PIA are go through a strict selection procedure before being allowed to become the part of the PIA. Normally three types of the tests are conducted by PIA for selecting a candidate. Following are the tests that are conducted

SELECTION PROCEDURE

1) Physical TestPhysical test is considered the first selection test in which the interviewer determines that either candidate is full filling the physical requirement for the job or not. “Their skin quality, height and weight are noted in the first interview session,” said PIA Jawad Mansoor

SELECTION PROCEDURE

2) Grooming Test

If candidate selected in the first interview, the hopefuls take a grooming test. Here, men and women present themselves in a manner, both physical and behavioral, befitting the job while women’s make-up skills are also checked.

3)General Test Once the grooming test is cleared, the candidates’ general knowledge is tested in written and oral tests. These tests are some times based on brainstorming.

Now days this selection tests are administered by NTS. The selected candidates attend an intensive three to four week training course which is organized by the airline since there are currently no institutes in Pakistan offering training courses for flight attendants.

SELECTION PROCEDURE

SELECTION PROCEDURE

During this period, the selected candidates are trained to handle emergency situations such as evacuation and hijacking. They are also given basic training in first aid and are taught to deal with problematic passengers.

COMPENSATION

PIA follows a proper compensation plan for its employees

As said by one of the employee; “Principles of Compensation Discussed

Compensation will be perceived as fair if it is comprised of a system of components

developed to maintain internal and external equity”.

COMPENSATIONCompensation include:

Base Pay Commissions Overtime Pay Bonuses, Profit Sharing, Merit Pay Stock Options Travel/Meal/Housing Allowance Benefits including: dental, insurance, medical,

vacation, leaves, retirement, taxes...

Recommendations

Recommendations

• DECENTRALIZATIODECENTRALIZATION:N:

Autocratic Style to be Autocratic Style to be changed to Participative changed to Participative Leadership.Leadership.

Minimal Delegation of Minimal Delegation of authority to be Maximized.authority to be Maximized.

Easy ManagementEasy Management Increased MotivationIncreased Motivation Easy Access to information Easy Access to information

and Resolution to the and Resolution to the Conflicts.Conflicts.

Recommendations STRATEGIC BUSINESS UNITSTRATEGIC BUSINESS UNIT

PIA should make its different PIA should make its different departments into Strategic Business departments into Strategic Business UnitUnit

Every SBU should have a defined Every SBU should have a defined business strategy and a manager business strategy and a manager with sales and profit responsibilitywith sales and profit responsibility

Factors should be determined for the success of SBUs The degree of autonomy to each SBU managerThe degree of autonomy to each SBU manager The degree to which an SBU shares functional programs The degree to which an SBU shares functional programs

and facilities with other SBU's and facilities with other SBU's The manner in which the corporation evaluates and The manner in which the corporation evaluates and

rewards the performance of its SBU managersrewards the performance of its SBU managers

Recommendations

Empowering the employees Empowering the employees would lead to More Employee would lead to More Employee Participation in the Decision Participation in the Decision Making ProcessMaking Process

More Employee Satisfaction More Employee Satisfaction Enhanced motivation Enhanced motivation More Independent Employees More Independent Employees

in discussing the issues in discussing the issues Explicitly without HesitationExplicitly without Hesitation

Quality team and Cross-Quality team and Cross-functional teamsfunctional teams

More Commitment and More Commitment and Dedication Dedication

• EMPLOYEE EMPLOYEE EMPOWERMENT:EMPOWERMENT:

Recommendations

• OVERHEAD COSTS:OVERHEAD COSTS:

PIA should also reduce its PIA should also reduce its overhead costs that are it overhead costs that are it should mange its resources: should mange its resources: labor more effectively.labor more effectively.

the saved resources can be the saved resources can be utilized in other areas such as utilized in other areas such as introducing more training introducing more training courses for the employees so courses for the employees so that the quality of the that the quality of the workforce could be increased.workforce could be increased.

.Hiring the services of expertise .Hiring the services of expertise can improve the efficiency of can improve the efficiency of their services.their services.

Recommendations

• Two-Way CommunicationTwo-Way Communication Top-down approach should be replaced with two-way Top-down approach should be replaced with two-way

communicationscommunications

The employees would feel motivated and valued as they The employees would feel motivated and valued as they would be included in decision-making.would be included in decision-making.

Question & Answer