Presentation on live project

8/7/2019 Presentation on live project

http://slidepdf.com/reader/full/presentation-on-live-project 1/19

DISTRIBUTION

CHANNEL BY COKE



HISTORY how it started

Dr.John Stith Pemberton first introduced the

refreshing taste of Coca-Cola in Atlanta,

Georgia. It was May 8 of 1886 when thepharmacist concocted a caramel-coloured

syrup in a three-legged brass kettle in his

backyard.



The Coca-Cola Company is a global company with some of the world's most widely recognized brands. The companyexists to benefit and refresh everyone it touches.

Coca-Cola has a truly remarkable heritage. From a humble

beginning in 1886, it is now the flagship brand of the largestmanufacturer, marketer and distributor of non-alcoholicbeverages in the world. .

Companies corporate headquarters are in Atlanta, with localoperations in over 200 countries around the world with over400 beverage brands. Coca-cola captures approximately44% of the global market

About Coca Cola Company



Coca - Cola India

Coca-Cola India (CCI) .The countrys largestCarbonated Soft Drinks producer refreshes millionsof consumers through the exciting range of beverages through a network of more than onemillion outlets.

The company has invested more than US$ 1 billionin its Indian operations, emerging as one of thecountry's top international investors .

The companys product range and marketing reflectIndian tastes and lifestyles and company is deeplyinvolved in the life of the local communities in thecountry.



Coca - Cola India

The business system of the Company directlyemploys approximately 6,000 people, and indirectlycreates employment for more than 125,000 people

in related industries through their vastprocurement, supply and distribution system.



Coca-Cola Advertisements Its

The Real Thing Throughout the years, slogans for Coca-Cola havealways been memorable. Here are some highlights:2000 - Coca-Cola Enjoy1993 - Always Coca-Cola1990 - Can t Beat the Real Thing

1989 - Can t Beat the Feeling1986 - Red, White and You1982 - Coke Is It1976 - Coke Adds Life1971 - I d Like to Buy the World a Coke1969 - It s the Real Thing1963 - Things Go Better with Coke1959- Be Really Refreshed1944- Global High Sign1942- It s the Real Thing1936- It s the Refreshing Thing To Do1929 - The Pause That Refreshes



PRODUCTS



Research methodology

OBJECTIVE:

To understand the distribution channels of

COKE in Udupi To study the availability of Soft-drink in the

market,

To study the customer preferences for Soft-drink,

The sample unit consists of some type of outletssuch as Eating & Drinking spots, Bakery, Sweetmarts.



Universe of the study:

Sample Size -10

Sampling method - Random sampling

Data collection

Primary Data - customer (10), Dealer Secondary Data - Internet, News paper



About Product:

Brand - COCA COLA

Product - COCA COLA

Product category - Carbonate soft drink

Head quarter - New York Head office in India - New Delhi



AUTHORIZED DEALER IN UDUPI:

Dealer

Sanjay, 10 distributors working under company in udupi.

Company provides 2 vehicles to each distributor.

They increase (double) the number of vehicles insummer season. Each distributor covers specific area.

Distributor has to deposit Rs.220 per caret. Every carethas 24 bottles.

There are 3 types of flavor in COKE

1. Erited(gas)

2. JBD (juice base drink)

3. Water



AUTHORIZED SUB-DEALER IN UDUPI:

Ambika Sales,Sunil Aparment,

Near OM Sales Corporation, Verma layout manipal.

We have asked some question to the owner of theagency and get following information:

Company cannot cover more area thats why itmakes distributors.

We are distributed specific areas we cannot interferein the business of the other distributer.

One salesman on each vehicle, to collect money andto maintain all record



Problem faced during survey

No Appointments

Due to holidays on Saturday & Sundays, so

survey was not done on maximum weekends. Due to busy corporate officers so have to wait

for 1-2 hrs or even more



Issues

1. Issues : Non availability of cooler,

unavailable as it can affect the sales and reflects tothe bad image of comp. (THANDA MATLABCOCA-COLA)

This reason can/has given the competitor greatadvantage .

2 Issues :Irregular supply of brand distributors there

by not delivering on right time & in sufficientquantity.



Cont..

3 Issues: Personal conflict of Route Agent with

the customers thereby leading to non-

delivery of goods to them.4 4 issues: There is no proper Route Coverage

Plan thereby may lead to non-delivery of

goods to certain outlets.



Findings

According to the demand of outlet owners, deliveryof products are not made available in the outlets.

Sales people and delivery persons do not visit theoutlets on a regular Basis.

Advertisement materials are not available in the

right time at the right Place Many outlet owners have complains on improperly

working visicooler many outlet



owners express deep in satisfaction towards coca-cola as they do not get any Prize or Cash discount.

Also found dead and useless cooler

Price factor (price has increased in compression of 2006&07)

Pepsi provides more schemes then Coca-Cola.



Conclusion

The project titled A study on distributed channel by cocacola was conducted by way of issuing questionnaire to therandomly selected 10 owners of local outlet. Thequestionnaire contained some basic questions about thedistributed channel of coke.

For conducting the survey permission was taken fromlocal outlet owners and dealer of coca cola in udupi. Aftergetting permission the survey was conducted by using thequestionnaires with the randomly selected 10 owners of outlet. During the survey process owner as well as dealerwere very cooperative.

Coca-Cola is one of the leaders in sponsoring the mostimportant, thrilling events. E.g. Cricket matches concertsand many other social occasions. Coca Cola is working forthem and the product is gaining popularity among youth dayby day.



Documents

Presentation on live project