presentation on fly mobiles (GNIM)

8/8/2019 presentation on fly mobiles (GNIM)

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Presented By:

Gunjan DhingraMohd.Rizwan

Nivedita

Ipshita



Mobile phones are the new age communicationtools blended with fashion and technology.

You can access latest mobile technology as wellas business solutions and total fun with the

ultra-cool handsets. Get hold of the best mobile phone and add

colors to your tech-pro life.

We bring you great looking phones with all thefeatures you look for, and at a price you willlove.



INTRODUCTIONINTRODUCTION

Fly is a European mobile phone companyfounded in 2003 with offices acrosscountries including UK, France, Germany,

India, Russia, Ukraine and Nigeria. Fly is already a leading mobile phone

brand in Eastern Europe and is alsodeveloping fast in other parts of the

world. Fly phones were introduced in India in

2005



The highly differentiated range of mid & highend phones have been received with greatenthusiasm by users as well as the trade.

Fly India is rapidly expanding in India andnow has widespread sales and servicepresence across the country.

The Brand is positioned as a challenger brand with a strong commitment todifferentiation. It is in sync with today¶s youth ± ³WHY NOT ATTITUDE´



Mission:

Our Product Philosophy

Fly focuses on 3 core elements:

Style: Ultra contemporary designs using cuttingedge shapes, materials and colors

Technology: The latest innovations in mobilephones, such as Dual SIM technology, highresolution cameras, multi-touch screens as wellas new entertainment & interactive tools.

Functionality: Our phones feature highlyintuitive interfaces with extensive customizationfor the Indian market, and have undergonerigorous testing



A mission statement is a small sentence which

tells about the values, aims and objectives of an

organization.

Mission statement of a company sets the rightdirections for the employees of the company.

It is not necessary that one company should

have one mission statement but the mission

statement can change with the changing factorslike expansion of business etc



HOW DID FLY MOBILE ENTER

INTO MARKET?

# Fly enter low cost handset with V70 and

M110

# Its India¶s first mobile phone withnoticeably big 30x40 mm speaker and an

inbuilt amplifier for really loud sound

blast that build up to a musical

crescando.



SERVICES

Fly strives to offer the best class service

to its customers in all countries where the

brand operates.

Eg. Rusia, kazakistan, Belarus and

Ukraine etc.



LATES T MODEL IN 2010

20 jan 2010 Fly company launched a newmodel with QWERTY key pad called FLYCircle B430DS. The handset enable users to

log on to many instant messaging. 28 jan 2010, fly mobile launched a dual sim

mobile phone in Europe priced at Rs. 2539

19 may 2010, fly introduced Dual SIM mobile³BOOOM´ featuring ultra loud sound. Thehandset is available in the market at a pocketfriendly price of Rs. 3649.



FEATURE OF FLY MOBILE

Fly launches its latest handset called MC170by CELLPHONE on AUGUST 12, 2010

in FLY MOBILE PHONES

Fly has recently launched its latest mobile phone called MC170which is targeted towards the youth and office going crowd as itcomes loaded with variety of useful and entertaining features. This

sleek and stylish handset weighs only 95 gm so that you will noteven feel its weight.

There is 6.1 cm of TFT display in the phone that provides support to262K colors. The 87MB of internal memory can be expanded up to8GB so that you can store all your important data. To take care of your entertainment level, there are various multimedia features inthis handset which include 3MP camera, FM radio with recording,audio player with equalizer, video player, MP3 ringtones, 3.5mm

audio jack, E-book reader and others. Some of the special features which make Fly MC170 as an

impressive handset include Nimbuzz, Snaptu, Fly Rashi for astrology, melody composer, music editor, mobile tracker and manyothers. Fly MC170 is launched in the market with a price tag of Rs.4094.





Fly mobile has recently launched its latest mobile phone called DS 110iwhich a dual SIM GSM handset with other impressive features as well.The physical dimension of 106.5 X 44.5 X 14.5mm along with weight of only 68.5 kgs makes Fly DS 110i as a compact and lightweight handsetwhich can be easily carried in purse as well as in pockets.

There is 4.6 cms of TFT display in the phone that offers resolution of 128 X 160 pixels and support to 65K colors. Other features of thephone include GPRS, 20KB of internal memory which is expandable upto 2GB, speaker phone, torch with dedicated key, Indian Calendar;back up of contact and SMS, MMS, Call recorder , FM radiowith recording and others.

Fly DS 110i allows you to talk to your loved ones for long hours as its1200mAh battery offers talk time of around 10 hours and standby timeof around 160 hours. This mobile phone will be available in themarket with an affordable price tag of around, Rs.2500.





Fly introduces its latest handset called Booom

MC105

inF

LY MOBILE PHONES Fly Mobiles has launched its new mobile phone called Booom

MC105 which will prove to be a treat for all the music lovers asthe handset features 30 X 40mm powerful speakers located onthe back along with inbuilt audio amplifier.

This bar style dual SIM GSM handset has 5.1 cm of TFT display that offers good image viewing. You can capture your

special moments in form of decent images with the help of VGA camera in the phone. Its FM radio withscheduled recording options offers unlimited music experienceno matter wherever you may go.

The 0.5 MB internal memory of the phone is expandable up to4GB. Moreover Fly Booom MC105 is offered with free 2GB of memory card which is preloaded with 10 Wallpapers, Bollywood

content with 50 audio songs and 10 video songs. Other additional features of this mobile phone include mobile

tracker , torch, private protection, Indian Calendar, Call rejectSMS, 1200 mAh battery offering 8 hours of talk time and others.

Fly Booom MC105 is expected to hit the market with anapproximate price tag between Rs.3500 to Rs.4000.





The Fly E105 ² Fly·s Touch Screen Revolution at

Rs. 6509


The new Fly E105 supports anA2DP feature so that one can listen tomusic through Bluetooth head sets also. The sound quality of thishand set through the head sets is amazing. However, it could havebeen better on the loudspeaker mode. In the FM radio, users can setup to 30 channels. The Radio Signal Reception wavers a little bit whileon the move. The schedule FM record feature lets users schedulethe recording of their favourite programmes without even having tolisten to them.

Apart from the multimedia features, the E105 is accompanied by somegreat additional features. The phone comes pre-loaded with the OperaMini browser, which makes Web browsing an excellent experience onthis touch screen device. It also has applications like e-book reader and remote PC control. These feature entitle the new Fly E105 to be

one of the most hyped as well as liked Fly Mobile among its few touchscreen releases.

Fly E105 is available at just Rs.6509/-





The Fly DS200 Active ² The best in Dual-SIM

Range at Rs. 2,990


The Fly DS 200 Active is a nice offering from Fly Mobiles thathas a not so good screen. Below the screen we find the D-pad-it has a confirming centre. And like the screen, this is a mid-high-segment feature. Needless to say we are pleased to have

this included instead of a regular four-way D-pad.T

healphanumeric keypad at the bottom has individual keys thatoffer good touch-orientation.

Wish we could say the same about the feed back they offer which is next to nothing thanks to the fact that it is hard topress its keys. The phone¶s UI has the regular java apps likePIM functions in addition to Dictaphone, e-Book Reader and

Data Account. This phone is a good starting model with basicfeatures and great battery life. If dual SIM factors in your searchcriterion, then this is the best dual SIM handset available for theprice.

Fly DS200 is available at Just Rs.2990/-.





Marketing strategies to enhance brand image amongs

the youth

Prem Ku mar , Chi ef Ex ec utiv e O ff i cer , Fly Mobile, India Operations, told, "Fly Circle has an unbeatablecombination of dual-SIM, QWERTY key pad, Nimbuzzand Snaptu applications bundled in one phone.³



³The corner stone of the brand DNA at Fly Mobile isconsumer research. Mobile phone buyers in generalwere facing the challenge that QWERT Y key padwith many instant messaging and social networking

features were a tad expensive. This is when Fly as aniconoclast stepped in said WHY NOT? Owing to thefeedback that we seek from the market incessantly,we read the pulse well ahead and pressed our globaldesign and development facilities into action to

develop a phone as versatile as Fly Circle, one thathas it all but still does not burn a hole in your pocket,´ adds Kumar .



This sleek and stylish µflaunt-it¶ phone with

multimedia features and all-in-one messenger

and all-in-one social networking is sure to

become the cynosure amidst all urban and tech-savvy youth in the 18-30 years of age bracket

(college and office going), and all who are young

at heart, who¶d like to use its applications on the

go.They want to position it as the final word

when it comes to one-stop instant messaging

and social networking. It will be launched in the

metros and mini-metro cities .



Comparison of Mobile Phones

Products

Fly V100i dual sim Rs.3,700

Samsung S3310from Rs.3,586.76

Nokia 2730 classicfrom Rs.3,936.46



FLY MOBILE is on Facebook

FLY MOBILE Proud Winners of Friendship's

Week Campaign onwww.REDIFF.com are ---

->Rohit Kharbanda, Pankaj Kumar & Kritika

Aryan. Please check your mailbox to claimyour FLY B430.









conclusion

We are bringing great looking phones with all

the features you're looking for at a price you

will love.

Up to now, if you wanted all the latestfeatures on your phone you had to sign up to

a monthly contract or pay a lot of money.

We think differently. We'll give you the same

high spec, high quality phones that you would

expect to cost a packet, at incredible value.Come and look around to find out more



Thank you«.

Documents

presentation on fly mobiles (GNIM)