Bubba’z MobilesPresentation

By Alan Auchterlonie

Branding and Benefits• Is a major part and an effective strategy • Comes with legal and legalisation issues• The benefits is that customers can recognise the brand • So they can search and find the brand easily

Logo Designs and Brand• Your logo is where customers will identify your

product• Your logo has to stand out to catch the customers

eye• It has to be completely made by you• There are several legal issues that comply with

logos• This will help your product to stand out from others• The logo will let people know on what company its

from

Logo Designs and Brand• Bubba’z Mobiles logo is a small

droid with fire around it• Bubba’z Mobiles is a unique name

that was made up for this company• Bubba’z Mobiles is a small

business that sells mobile phones

Company• Bubba’z Mobiles is a store that sells mobile phones• They are looking to sell mobiles to an average age group (16-25)• They will have a store on the high street

Competitors• The competitors for selling mobile phones are:• Carphone Warehouse• Phones4U• Nokia• Motorola• The Link• Mobile Direct

Business and Financial PlanStart-up Capital

• Is where your company can go for help to start a new business • They offer money to help for financial needs• The money is used for items such as: office space, permits, licenses,

inventory, product development and manufacturing• You can go to a bank in form of a business loan as you would pay

monthly instalments until fully paid• Or you can go to an investor who would ask for a percentage of your

company

Business and Financial PlanBusiness Plan

• A business plan will give details on how the business is going to achieve their goals• They will lay out a plan for marketing, financial and operation

viewpoints• It will include descriptions on its services and products and how to

achieve goals• A plan that includes overall budget, current and projected financing,

market analysis and marketing strategy approach

Business and Financial PlanFinancial Forecast

• Financial Forecast is to plan for the future• We use models and statistical data to predict our profits

Retail Wholesale Production

0.2

40% 40%

60% 60% 60%

Profit MarginsYear 1 Year 2 Year 3

Business and Financial PlanFinancial Forecast

• Provides the means to express goals and priorities and to ensure that they are internally consistent• Cash flow is basically the movement of funds in and out of your

business• You should be tracking this either weekly, monthly or quarterly

Business and Financial PlanContracts and Schedules

• The contract is what obtains all legal documentation• Must have the agreed schedule date• Terms and conditions• Obtain some basic contract details• Obtain the costs for the project

Marketing Communication• Comes in a few different media types• All depends on what sort of product your trying to put across on how

to approach the media• The media types are Print, TV and Radio, Direct Mail and Digital• For your company I would recommend TV Media and Digital Media• As you can show on how the product looks and feels• My opinion you could have people in superstores to sell the product• Or you can give good promotion offers

Thanks for listening