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CONTENTS

Definiiton of CommunicationMeaning of CommunicationCommunication ProcessEffective CommunicationSeven Cs Of Communication

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WHAT IS COMMUNICATION?According to W.H.NORMAN and

SUMMER, Communication meansexchange of facts, ideas, opinions oremotions by two or more persons.

The transfer of information andunderstanding from one person toanother person.

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Communication is a social process A process of transmitting and receiving

verbal and non-verbal messages thatproduce a response

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Communication Is Represented By:10% words What we say30% sounds Tone

60% body language How wesay it

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BASIC COMMUNICATION

PROCESS

SENDER

----------MESSAGE---------

IDEA

ENCODE MEDIUM DECODE

UNDERSTANDING

----------MESSAGE---------

RECEIVER

FEEDBACK

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EFFECTIVE COMMUNICATION

Effective communication occurs when

the message received is as close aspossible as the message intended to besent mutual understanding.

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Effective communication includes

1) Pronunciation2)

Self confidence3) Logical sequence4) Natural voice5) Tone

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KEY TO SUCCESS

WHAT YOU SAY

HOW YOU SAY

WORDS ARE THE MOST POWERFULDRUG USED BY MANKIND.

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Necessary for effective communication If the message is not complete than:

- leads to misunderstanding- further queries

-wastage of time-irritates the receiver

Logical sequence

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Message should be concise

Convey the message in fewestpossible words

Helps in increasing effectiveness Use simple words instead of long

phrases

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Long Phrases

At the present time Due to the fact that Will you kindly Keeping in view

Single words

NowBecausePleaseConsidering

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Use single and simple word insteadof using two words

Two words

9 a.m. in themorning

In my personal

opinion Period of one

month

Simple

9 a.m.In my opinion

One month

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Include only relevant material

Avoid lengthy introduction andunnecessary explanations

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Message should not be vague Should be concrete and specific Create specific visual images Reduces the chances of

misinterpretation Use specific facts and figures Avoid using confusing words

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Use active voice than passive

voicePassive

The goods werereceived by us

The conflict amongworkers wasresolved by topmanagement

Active

We received thegoodsTop managementresolved theconflicts

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Message should be clear Not only clarity of expression but also

clarity of thought Sender s mind should have clear

thought Avoids ambiguities and confusion Use precise and complete words

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Use simple and short words thanheavy words

HEAVY

TerminateFascinationUtiliseProcureInterrogate

SIMPLE

endattractionusegetquestion

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Use words which are familiar tothe audience

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Plays dominating role We should be considerate,

compassionate, friendly Avoid becoming impatient, irritated

Be calm and quiet Use polite and respectful tone

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Always thank the other person for hisgenerosity

Use the word please for requestingsomething

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Correct in spelling, grammar, format,contents etc

Incorrect and inaccurate messagemislead the reader, lower his

confidence

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ORGANISATIONAL BENEFITS OFEFFECTIVE COMMUNICATIONS

Increase productivity

Make decisions

Coordinate workflow

Supervise others

Develop relationships

Better understanding in the

workplace in general

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Communication Today

Significant source in managing and leadingorganizations.

Opportunity to involve and motivate peopleto common goals.

Opportunity to cooperation withstakeholders.

Challenge to confirm the status in society.

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EFFECTIVE COMMUNICATION

Watch the language Follow through Deal with uncertainity Be an active listener Manage conflict Respond, don t re -act Take advantage of communication

resources

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