Presentation on Comparative Analysis of the New Indian

7/28/2019 Presentation on Comparative Analysis of the New Indian

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PRESENTATION ON COMPARATIVE

ANALYSIS OF THE NEW INDIAN

EXPRESS,TIMES OF INDIA AND HINDU

TOWARDS CUSTOMER ATTITUDE

PRESENTED BY SEEMA VISHWAKARMA


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The New Indian Express is an Indian English-language broadsheetdailynewspaper published by the Express Publications and based in Chennai. Itwas founded in 1932 as the Indian Express, under the ownership of Chennai-based P. Varadarajulu Naidu. In 1991, following the death of the thenowner Ramnath Goenka, the Goenka family split the group into two separatecompanies. Initially, the two groups shared the Indian Express title, and editorialand other resources. But in 13 August 1999, the northern editions, headquarteredin Mumbai, retained and renamed Indian Express as The Indian Express, while the

southern editions became The New Indian Express. Today, the two newspapersand the two companies are separate entities. The newspaper is known for itsintrepid and anti-establishment tone. Express Publications (Madurai) Limitedpublishes the The New Indian Express from 22 centres in TamilNadu, Karnataka,Andhra Pradesh, Kerala and Odisha.
http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/P._Varadarajulu_Naiduhttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indian_Expresshttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Odishahttp://en.wikipedia.org/wiki/Odishahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Indian_Expresshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/P._Varadarajulu_Naiduhttp://en.wikipedia.org/wiki/P._Varadarajulu_Naiduhttp://en.wikipedia.org/wiki/P._Varadarajulu_Naiduhttp://en.wikipedia.org/wiki/P._Varadarajulu_Naiduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_language


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The Hindu is an English-languageIndian daily newspaper founded and continuously

published from Chennai since 1878. According to the Indian Readership Surveyin 2012it is the third most widely read English newspaper in India (after the Times ofIndia andHindustan Times) with a readership of 2.2 million people.[3]The Hindu has itslargest base ofcirculation in southern India, especially in the states ofTamilNadu and Kerala and it is also the most widely read English daily in Tamil Nadu andKerala. Headquartered at Chennai (formerly called Madras), The Hindu was published

weekly when it was launched in 1878, and started publishing daily in 1889.

The Times of India (TOI) is an IndianEnglish-language daily newspaper.According toAudit Bureau of Circulations, it has the largest circulationamong allEnglish-language newspapers in the world, across all formats (broadsheet,

tabloid, compact, Berliner and online).[2][3] In 2008, the newspaper reported that(with a circulation of over 3.14 million) it was certified by theAudit Bureau ofCirculations (India) as theworld's largest selling English-language daily, ranking it asthe 3rd largest selling newspaper in any language in the world.[4] andWorldAssociation of Newspapers and News Publishers.[5] According to the IndianReadership Survey (IRS) 2012, the Times of India is the most widely read English

newspaper in India with a readership of 76.43 lakhs (7.643 million). This ranksthe Times of India as the top English daily in India by readership.[6] It is owned andpublished byBennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
http://en.wikipedia.org/wiki/English-languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/List_of_newspapers_in_the_World_by_circulationhttp://en.wikipedia.org/wiki/Compact_(newspaper)http://en.wikipedia.org/wiki/Berliner_(format)http://en.wikipedia.org/wiki/Online_newspaperhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/List_of_newspapers_in_the_world_by_circulationhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/World_Association_of_Newspapers_and_News_Publishershttp://en.wikipedia.org/wiki/World_Association_of_Newspapers_and_News_Publishershttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Bennett,_Coleman_&_Co._Ltd.http://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Sahu_Jainhttp://en.wikipedia.org/wiki/Bennett,_Coleman_&_Co._Ltd.http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/World_Association_of_Newspapers_and_News_Publishershttp://en.wikipedia.org/wiki/World_Association_of_Newspapers_and_News_Publishershttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/List_of_newspapers_in_the_world_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_the_world_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_the_world_by_circulationhttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/Online_newspaperhttp://en.wikipedia.org/wiki/Berliner_(format)http://en.wikipedia.org/wiki/Compact_(newspaper)http://en.wikipedia.org/wiki/List_of_newspapers_in_the_World_by_circulationhttp://en.wikipedia.org/wiki/List_of_newspapers_in_the_World_by_circulationhttp://en.wikipedia.org/wiki/Audit_Bureau_of_Circulations_(India)http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Indian_Readership_Surveyhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/English-languagehttp://en.wikipedia.org/wiki/English-languagehttp://en.wikipedia.org/wiki/English-language


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TABLE OF CONTENTS

Introduction

Research purpose

Primary objective

Secondary objective Scope of study

Literature review

Research design and methods Methodology used

Research type


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Method of data collection

Tool used Test

Sampling profile

Sampling size

Sampling technique

Limitation of study

Data analysis

Diagram and theoretical conclusion Findings

Conclusions

Refrences


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Research purpose

The study covers various marketing techniques, which are adapted to

attract the customer towards Daily Newspaper. To know how the Indian

Express is different of Times of India and The Hindu. And delivery time,

service, Quality of news, Quality of news paper has plays an importantrole in increasing the sales of newspaper and how they can satisfy the

customer through providing better service.

Distribution channel and better delivery is one of the important

strategies to increasing the sales. The present study involves A

Comparative Analysis of The New Indian Express. Times of India

and The Hindu


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Primary objective

The study carried out for to know the Customer Attitude

towards News Paper-A Comparative Analysis of The New

Indian Express, Times of India and The Hindu

Secondary objective

To find out the customers attitude towards about Indian Express

To study the Customers evaluation of the service provided by the newspaper company.

To know the customer satisfaction towards the delivery system and how they canimprove.

To know the customers evaluation of different newspapers in the market.

To find out the customer evaluation of price of the news paper.

To find out the consumer evaluation of advertising of news paper.


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Scope of study

As a part of dynamic industry The New Indian Express group is constantly

growing and evolving to the changing world .This study or survey is conducted to

design a better Delivery system and Distribution Channel which has been targeted to all

business sectors. Once the area needing improvements are identified then strategies

should be developed to address needed improvements.

This is an era of competition in every business. Due to this reason every business

men are using new business strategy like pricing strategy, quality, service etc. And for

capturing the market, product promotion, profit and better distribution channel in the

market is very important. To Customer attitude Towards News Paper The present

study involves To know the customer attitude towards news paper-a comparative

analysis of Indian Express, Times of India and The Hindu

Data is collected from the readers of Indian Express, Times of India and The HinduTo fulfill the above said objectives of the study the responses were collected from

respondents who are the existing customers of all type of English News paper. The

survey includes sample size of 100 and the respondent includes business men, Students,

Employees, Housewifes, and Others. The responses were taken by interviewing the

respondents directly using a structured questionnaire.


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Literature review


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Research design and methods

Methodology of the Study

Data collection method

a) Primary DataThe primary data is collected from the readers of

business daily with the help of questionnaire and also

interview with the bank employees, stock brokers and

marketing executives.

b) Secondary DataThe secondary data is collected from company

publication, magazines, journals newspapers and websites.


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Sampling Design

a) Sample size

The survey is conducted in Hubli city

and the sample size is 100.b) Sampling method

The selection of sample is done byrandom sampling technique.


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It was assumed that all response given by the

respondents are true and unbiased.

The information provided by this report can be used to

draw conclusions for readers in Hubli city only.

Sample size was restricted to 100 only, so large groupcould not be taken into consideration.

The study was done for short period, which might not

hold true long run.

Getting accurate responses from the respondents due totheir inherent problems is difficult.

Getting responses from respondents was very difficult,

as they were always busy.

Limitations of the Study


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Data analysis

Gend

er

7

0

70.

0

70.

0

70.

03

0

30.

0

30.

0

100.

010

0

100.

0

100.

0

Category

Mal

eFemal

eTota

l

Frequen

cy

Perce

nt

Valid

Percent

Cumulati

vePerce

nt

Gender

Gender

FemaleMale

80

60

40

20

0

1.Q.No.3 Gender: Male ( ) Female ( )

Graph No. 1.1

Analysis

This data analysis shows the gender of different respondents. From the above chart it is analyzed that out of

100, majority of respondents belong to the 70% of male and 30% of female.


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Marital Status

46 46.0 46.0 46.0

54 54.0 54.0 100.0

100 100.0 100.0

Marriied

Unmarried

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Marital St atus

Marital Status

UnmarriedMarriied

60

50

40

30

20

10

0

Q.No.4 Marital status

Table No. 3.2 Graph No. 1.2

ANALYSIS

From the above chart it is analyzed that out of 100 respondents 46 % of them married and remaining 54% are unmarried.


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Occupatio

n

3

1

31.

0

31.

0

31.

02

7

27.

0

27.

0

58.

03

2

32.

0

32.

0

90.

09 9.

0

9.

0

99.

01 1.

0

1.

0

100.

010

0

100.

0

100.

0

cetegory

Studen

tBusinessma

nEmploye

eHouse

wifeOthe

rTota

l

Frequenc

y

Percen

t

Valid

Percent

Cumulativ

ePercen

t

Q.No. 5 Occupation

Table No. 3.3

Graph No. 1.3

Analysis: The analysis shows that mentioned 31% of student, 27% of Businessman, 32% employee, 9% housewife and others only 1% .


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Which ne ws paper are you subscribing?

36 36.0 36.0 36.0

41 41.0 41.0 77.0

23 23.0 23.0 100.0

100 100.0 100.0

The New Indian Express

Times Of India

The Hindu

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

Which news paper are you subscribing?

Which news paper are y ou subscribing?

The HinduTimes Of IndiaThe Ne w Indian Expre

50

40

30

20

10

0

Q.No.7.which news paper you are subscribing?

Table No. 3.4Graph No. 1.4

AnalysisFrom the above we can infer that 36% of the respondents subscribed The New Indian Express, and 41% Times of

India, 23%The Hindu. Times Of India Has got the highest number of subscribers when compared to other two papers 41%

out of 100 respondents. Times Of India is the leader in the market because of the information provided by the customer and

also its distribution channel and market coverage is very strong.


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Since how long you are a re ader of above m entioned new s paper?

11 11.0 11.0 11.0

18 18.0 18.0 29.0

71 71.0 71.0 100.0

100 100.0 100.0

6 Months to 1 Year

1 to 2 Year

2 Years & Above

Total

Valid

Frequency Percen t Valid Percent

Cumulative

Percent

2 Years &Above

1 to 2Year

6 Months to1 Year

C o u n t

8

07

0

6

05

04

0

3

02

0

1

00

Q No.8. Since how long you are the reader of above mentioned news paper?

Table No. 3.5

Graph No. 1.5

Since how long you are the reader of above mentioned news paper

Analysis

The above table reveals that 71% of the subscribers were reading the above mentioned paper for a period of 2years and

above 18% for a period of 1-2 years, and 11% between 6months-1years.


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How are you getting the news

paper?

12 12.0 12.0 12.08 8.0 8.0 20.0

80 80.0 80.0 100.0100 100.0 100.0

Category

News Paper AgencyNearest petty stallsNews paper boyTotal

Frequency Percent Valid PercentCumulative

Percent

Q.No.9 How are you getting the newspaper?

Table No. 3.6

Graph No. 1.6

Analysis

Out of 100 respondents 80% of the respondents preferred through Newspaper

Boys, 12% of the respondent preferred through news paper agency and remaining are getting

nearest petty stalls. Majority of respondents preferred News paper boys because Delivery time of

the Indian express newspaper.


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Findings

It was found that 70% of the respondents are male, and 30% respondents are female reader of the news paper in Hubli city1.Most of the respondents news paper readers are 2 years and above

2.It was noted that the usual deliver time of newspaper was between 6 AM to 7AM, and 7AM to 8AM.

3.80% of the respondents are getting the news paper through news paper boy.

4.The most of the respondents indicates that 94% of subscribers are fully satisfied of the delivery service of news paper.

5.The delivery of the supplements 96% of respondents said we are fully satisfying of delivery of supplements.

6. Most of the respondents are happy with the print quality of the news paper.

7. 80% of the respondents are satisfying their preferences with the news paper.

8. Most of respondents are fully satisfying of the quality of the news of news paper.

9. In comparative study some means 19 percent of respondents are they are not happy with the print quality of The New Indian

Express.


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ConclusionIndian Express is daily English News Paper by over-riding its competitors in all the

parameters of service. As it is group of The New Indian Express it has its own name and fame in the

market. It provides good information about the financial matters happening through out the world and

gives high satisfaction to its readers with the knowledge. The paper is also providing good information

related to old history matters. It has been trying to retain the customers for a longer period.

From the study it is observed that employees, and business persons targets business professionals.Most of the readers are preferring newspapers because of its content and prices. But important thing is

that the company could go for better quality of news, and quality of news paper, preference to local news,

delivery is an important factor for customer satisfaction.

On the whole, study concluded that Indian Express requires much more effective good

supplements delivery important towards customer complaints. And to survive in the market the company

has to continue with the improved style of presentation of articles and marketing strategies.

Finally, the company has to emphasize greatly on quality and friendly staff. As these are

the basic requirements which have to be fulfilled to retain the customers.


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Suggestions

1.Form better improve the quality of the news and news paper2.To maintain the good distribution channel and delivery system.

So that there will not be any complaints from subscribers.

3.As most of the readers prefer other three news papers, to attract

them, a complementary copy of The Indian express can be given

for a week. Thereafter if they want they can subscribe it further.

4.Since the circulation is only in major areas it can also be

concentrated in more rural areas.

5.While comparing to other two news papers Times of India

should better go for to preference of local news.6. To cover the as for as possible business and education news.


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Bibliographywww.indiadexpress.com

www.timesofindia.com

www.thehindu.com

www.pti.com

Magazines

Marketing Text Book (Kilter & Keller)
http://www.indiadexpress.com/http://www.timesofindia.com/http://www.thehindu.com/http://www.pti.com/http://www.pti.com/http://www.thehindu.com/http://www.timesofindia.com/http://www.indiadexpress.com/

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Presentation on Comparative Analysis of the New Indian