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Operational Comparatives Study of
Indian Telecom Service provider
BYPraveen Sidola
CHRIST UNIVERSITY INSTITUTE OF MANAGEMENTHosur Road, Bangalore 560 029
Scope Statement
• “Operational Comparatives Study of Indian Telecom Service provider”
• Subscriber perception is highlighted & core competency of service provider is identified.
Data collection
• 109 respondents are interviewed for survey, to identify that what factor play a critical role in the selection of Service Provider, factor are divided into 7 major category
• Services
• Cost-effectiveness
• Network coverage (Post)
• Low Cost is a major factor that attracts me to a service provider
• Network Coverage (Pre)
• Advertisements
• Value added
Interpretation –Network Coverage, Service & Cost Effectiveness play a critical role, when the subscriber goes to choose the service provider.
Data interpretation
Bharti Airtel
Interpretation-Service - LinerCost effectiveness - PoorNetwork Coverage - Full fill the customer acceptance
Reliance Communication
Interpretation-Service - PoorCost effectiveness - HighNetwork Coverage - Poor as well as below then customer acceptance
TATA Teleservices
Interpretation-Service - LinerCost effectiveness - HighNetwork Coverage - Below then customer acceptance
Interpretation-Service - LinerCost effectiveness - LinerNetwork Coverage - Liner & more than customer acceptanceNote- Vodafone has a perfect combination of all 3 critical parameter which is an ideal situation
Vodafone
ANOVA
How would you rate your mobile service provider in terms of [Network coverage]
Sum of Squares df Mean Square F Sig.
Between Groups 21.299 5 4.260 4.320 .001
Within Groups 100.580 102 .986
Total 121.880 107
“Network Coverage” is a critical factor; create significant difference, when the subscriber goes to choose the service provider.