Presentation of Results for Financial Year 2008/2009 August
2008 December 2009 22 March 2010 Optimised Group Structure is Key
to Success
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This presentation is an outline of financial year 2008/2009,
which included 17 months from 1 August 2008 through 31 December
2009. Starting from 1 January 2010, the financial year shall be
identical with calendar one. This presentation includes a summary
of financial results for Q6 (November December 2009) and for the
entire financial year 2008/2009 In line with guidelines of the
Financial Supervision Commission (KNF), the Company is not obliged
to present comparable data for November December 2008. In FY
2008/2009 the consolidated net profit of the ACTION Group reached
PLN 23.3 MM. In Quarter 6 a loss of PLN 3.6 MM was recorded, which
was a result of optimisation of the Group's structure. The separate
result for ACTION S.A. for the period from January to December 2009
was PLN 45.0 MM. ACTION GROUP IN FY 2008/2009 Period: 1 August 2008
31 December 2009 2
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3 [in PLN M] FY 2008/2009 (17 months) FY 2007/2008 (12 months)
Q6 2008/2009 (2 months) Sales revenue 3,079,4372,343,368422,012
Gross profit on sales302,099185,20232,862 Gross margin on
sales9.8%7.9%7.8% Cost of sales and marketing167,221114,31321,500
Related to revenue5.4%4.9%5.1% General administrative
costs34,36936,4854,770 Related to revenue1.1%1.6%1.1% Other revenue
and profits12,17832,9711,680 Other costs and
losses74,63710,08511,489 Operating result38,05057,290-3,277 Net
financial costs6,2886,176584 Net result23,32633,790-3,584 Net
profit margin0.8%1.4%-0.9% SELECTED FINANCIALS Action S.A. Capital
Group
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4 Costs that reduced the consolidated result of ACTION Group
for Quarter 6: - loss on sale of shares of ACTION Ukraina- PLN
7,335 M - Provisions for liabilities - PLN 3,434 M Total:- PLN
10,769 M Projected result for ACTION Group without one-off events
for period: November December 2009 (Quarter 6) is PLN 7,185 M
Projected annual result for ACTION Group without one-off events for
entire financial year 2008/2009 is PLN 34,095 M ONE-OFF EXPENSES on
optimisation of Group structure
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5 OBJECTIVES FOR 2010 Develop the ACTIVE JET brand and expand
target markets: - New brand for tenders - Growth of export - Office
products market - Expansion of co-operation with retail chains
Increase the Group's share in consumer electronics distribution
market: - Penetrate the market of small and medium-sized shops -
Dedicated sales team for that segment Take advantage of the synergy
effect on co-operation with ACTION S.A. as a strong partner in
logistics with numerous e-commerce clients: - Logistics -
Nationwide drop shipping capabilities (Sferis and partner shops) -
Authoritative community portal linked to a loyalty scheme
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SFERIS COMPUTER RETAIL CHAIN Sferis as at the end of 2009: - 46
own shops - 23 partner shops - 41 "island" stalls Acquisition of
Sferis partner shops - target: 50 partner shops at the end of 2010
Opening "island" stalls - retail of high margin products,
particularly ActiveJet - Target: 90 island stalls at the end of
2010 Drop shipping program for e-commerce shops Prestigious award
won: Silver Consumer's Laurel 2009 6 SFERIS
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7 "Island" stalls
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SFERIS 8 Partner shop
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E-COMMERCE GRAM.PL PROJECT Launching drop-shipping deliveries
for retail buyers of products sold online at www.gram.pl at Sferis
shops (46 shops across entire Poland)www.gram.pl Keep increasing
the number of visits present: 820,000 unique users per month Expand
product range by adding consoles and console games Launching a
partner program and winning new affiliates Launching pay-per-view
content sales 9 ONLINE DELICATESSEN A.PL Further expansion by
adding products that will distinguish A.pl among competition, i.e.
ecologic food, fish and i seafood, high quality frozen meat
Achieved an order completion rate above 98% Increased the number of
orders by 103% (December 2009 compared to December 2008) Increased
sales by 157% (December 2009 compared to December 2008)
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10 THANK YOU FOR YOUR ATTENTION Contacts for the press and
representatives of the capital market Anna Bieliska Corporate
Communication Director +48 22 332 16 96 Email:
[email protected]@action.pl Dominika Lenkowska
Martis CONSULTING +48 22 244 57 09, Email:
[email protected]@mc.com.pl