Social Media: How to Use it; Why You Cant Ignore It by David
Nelsen Its a World of Mouth on the Internet: Build and protect your
reputation online Know what current and former employees are saying
about you on Glassdoor.com 8% of customers believe you; 78% believe
what your customers say.
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Social Media: How to Use it; Why You Cant Ignore It 21 Ideas to
capitalize on the power of social media and create value: 1.Apply
QR Codes 2.PIE + authenticity 3.Run an IdeaExchange 4.Set-up Google
alerts 5.Tune in with Twitter search 6.Yammer or Chatter 7.Video
your happy customers 8.Website: WordPress (responsive) 9.Read a
blog & comment 10.Subscribe to something 11.Write a blog
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Social Media: How to Use it; Why You Cant Ignore It 21 Ideas to
capitalize on the power of social media and create value cont: 12.
Keywords - Google & Alexa 13. Set a social media policy 14.
GetSatisfaction for support 15. Compare your site - 4 tools 16.
Make a Facebook fan page 17. Use Google+ 18. Join LinkedIn &
Groups 19. Create a Ning network 20. Crowdsource a design 21.
Transform your monologue (email, blasts, newsletters,...) into
dialogue
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Social Media: How to Use it; Why You Cant Ignore It Ten Steps
for Developing Your Social Strategy: 1. Objectives 2. Competitive
analysis 3. Target audience(s) 4. Keywords 5. Value creation
strategy 6. Platform and frequency 7. Content sources 8. Budget
(time & $$) and owners 9. Promotion (awareness) initiatives
10.Measurement plan
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Insight from HOUZZ by David Mayer A community of more than 20
million homeowners, home design enthusiasts and home improvement
professionalsacross the country and around the world. Stats 20
million+ monthly unique users 450,000+ active home remodeling
professionals 450,000+ 3 million+ photos uploaded by remodeling and
design professionals 3 million+ 150,000+ reviews with five-star
average for the Houzz App 150,000+
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Insight from HOUZZ by David Mayer All segments of the industry
need to be on Houzz. Its about brand exposure. But dont take our
word for it. Listen to the video below as real business owners talk
about increased exposure for their products translating into more
sales.
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Insight from HOUZZ by David Mayer 2014 Houzz & Home Survey
Largest survey of residential remodeling and decorating activity
ever conducted with early 200,000 respondents globally Robust
sample sizes yielded detailed data at the national, regional, and
metropolitan area levels, which Houzz used to examine differences
in priorities, plans and budgets among Houzz users across the
United States In addition, this years study examines the connection
between the housing market and building and remodeling plans, as
well as the differences between Millennials and those in other age
groups.
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Insight from HOUZZ by David Mayer Findings from the 2014 Houzz
& Home Survey U.S. homeowners optimistic about local housing
markets, home values Remodeling trumps moving, except for
Millennials Optimism about the housing market fuels renovation
Finding products a bigger challenge than funding renovations Bigger
isn't better Hiring professional help Download at:
http://info.houzz.com/rs/houzz/images/Houzz%26Home2014_U.S..pdfhttp://info.houzz.com/rs/houzz/images/Houzz%26Home2014_U.S..pdf
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Insight from HOUZZ by David Mayer Questions about creating a
profile or enhancing an existing one? How do I organize my
Projects? How do I make my photos more discoverable? How do I add
the Houzz tab to my Facebook page? How do I complete my profile?
How do I thank my clients for their review? How do I request
reviews? How do I get Houzz Decals for my business? How do I upload
photos? Have a more questions or want one-on-one help with your
profile? Contact us.Contact us.
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The Economic Outlook by John Paul Soltesz
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Home ownership a luxury purchase?
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The Economic Outlook by John Paul Soltesz That monster lurking
in the shadows is not as scary as we had expected
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The Economic Outlook by John Paul Soltesz all signs show that
demand is ready to burst 2010 all signals indicate that demand is
ready to pop 2011 all metrics forecast that demand is ready to
explode 2012 no comment 2013, 2014
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Same old story
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Source: US Federal Reserve Improving equity positions =Market
Value-Mortgages
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If demand ever kicks in, watch out! SAAR Sources: US Census
Bureau, Haver Analytics Housing Starts, 10 year averages Room To
Grow 60%+
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Still below average and slowing 893 SAAR Sources: US Census
Bureau, Haver Analytics Permits, completions also down
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Remodeling still growing, less strong
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6.2 is bad. For an earthquake. Sources: Haver Analytics, Bureau
of Labor Statistics
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But.(theres always a but) Participation Rate = (Those employed
+ Those seeking work) Labor Force / Non-institutional Population
(16+)
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Participation rate
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6 consecutive months of 200,000+ jobs added to payrolls for the
first time since 1997 Source: Bureau of Labor Statistics
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Home Ownership Rate 64.8 in Q1
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DIFFERENT: A Lesson in Marketing: Better is not Better.
Different is Better. by Mike Michalowicz
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DIFFERENT: A Lesson in Marketing: Better is not Better.
Different is Better. Disruption only takes 5% change Determine your
disruptive strategy to differentiate your business & reach your
sweet spot. 1.The E.S.T. Strategy: Be the obvious fast(est),
cheapest(est), quick(est), and the not obvious slow(est),
strange(est), funni(est), weird(est). Ex: Crocs exploded to growth
by being the Strange-EST; Southwest Airlines is the Cheap-EST;
Apple dominates on being the most Innovative-EST; McDonalds is the
most Convenient-EST.
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DIFFERENT: A Lesson in Marketing: Better is not Better.
Different is Better. 2. The X-Factor (Leap Frog) Strategy: 10x
different; lead in quality, convenience, price Ex: Local video
store->Blockbuster->Netflix->Redbox 3. The Blend Strategy:
Take 2 disparate industries and mix the best parts (circus with
acrobats but no animals). Ex: Cirque du Soleil
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DIFFERENT: A Lesson in Marketing: Better is not Better.
Different is Better. 4. The Forgotten Exposure Strategy: A lot of
effort is made to attract business; you have the opportunity to
redirect phone numbers; websites, email addresses of competitors
whove closed. 5. The Disruption Strategy: Intentionally cause
confusion or disruption to a process that has always been done a
certain way. Can be done with minimal/no budget.
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DIFFERENT: A Lesson in Marketing: Better is not Better.
Different is Better. 6. Journalist Strategy: Encourage people to
share stories about your industry. Everyone loves to see their name
in writing. 7. Office Whisper (Gossip) Strategy: Emulate the news.
Whats the one statement that will keep your customer coming back?
Remember: Unexpected appearances cause speculation and discussion.
Start a secret with your customers. 8. Cost Shift Strategy: Charge
more for overall savings. Best when customers pressure on price.
Let your perceived value allow for higher prices. Ex: No longer a
chimney sweep but a safety expert who focuses on chimneys.
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DIFFERENT: A Lesson in Marketing: Better is not Better.
Different is Better. 9. Unexpected Partners Strategy: Find a link
to a partner that you may not have considered. Ex: holistic
provider partnering with chiropractor. 10. The Labels They Give You
Strategy: You are what they say you are. Use their vocabulary. Ex:
The Geek Squad; the TV show, Dirty Jobs. 11. The Worst is Best
Strategy: We are drawn toward the bad. Have testimonials coming in;
ask for the worst in the best way.
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Sports, Business & Life by David Cook Performance =
Potential Interference You overcome interference with mental
toughness, gained when you: 1.Choose to Embrace Pressure. That is
our greatest competitive ally. You simply need to control it.
2.Practice for Emergencies Know your response to difficult
situations by planning for them in advance
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Sports, Business & Life by David Cook 3. Paint the
Masterpiece -- Imagine the putt sinking, the pass connecting, the
deal struck, the cup held high 4. Trust your Talent Dont
underestimate what got you in the game to begin with. 5. Be
Persistent Practice makes perfect
