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Self Image and the Media
Self Image and the Media
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Body Image
Healthy Body Image:-A healthy body image is being comfortable in
your own skin, being happy most of the time with the way you look,
and feeling good with yourself. Its about valuing who you are not
what you look like.
Unhealthy body image:-An unhealthy body image is thinking your
body is disgusting, unsightly or not good enough. It can also mean
believing what you look like determines your value as a person.
Someone with negative body image can become fixated on trying to
change their actual body image
Body Image
Statistics on Eating disorders
Main eating disorders are Anorexia Nervosa, Bulimia Nervosa and
Binge eating disorder
10% AN, 40 % BN and the rest EDNOS
Estimated that more than 725,000 people in the UK are effected
by an eating disorder
11% of these are males
8% rise in hospital admissions
Trend 34% increase in admissions since 2005-06..... Increase of
7% each year
Beat (2015)
The Media and Body Image
The media is filled with images like this....
Although the idea of beauty changes...
http://myalbinolady.files.wordpress.com/2014/03/158135592.jpg
The Media and Body Image
Media models influences on body image was strongly related to a
drive for thinness in both men and women (Fernandez and Pritchard,
2012)
Can these messages be contradicting and confusing?
Meghan Trainor All about that Bass
Kate Moss Nothing Tastes as good as skinny feels
Mixed messages on T.V
https://www.youtube.com/watch?v=17j5QzF3kqE
Children/Teens and the Media
A recent study found that nearly 60% of children use social
media before the age of 10.
Thinsperation
Thigh Gap
https://www.youtube.com/watch?v=L3D0jMIOK_c
Pro-ana/ Pro-mia sites
Affects both boys and girls
(McGrath, 2015)
Transactional Model of Social Media and Body Image Concerns
(Perloff 2014)
http://static-content.springer.com/image/art%3A10.1007%2Fs11199-014-0384-6/MediaObjects/11199_2014_384_Fig1_HTML.gif
Media Campaigns
Are These Campaigns Effective?
Online interventions are playing an increasingly critical role
in health campaigns designed to reach young adults, and campaigns
are more likely to change attitudes if they take into account
relevant theories, understand the audience, and tailor the message
to particular audience characteristics (Rice and Atkin ). Social
media campaigns harnessing the interactive strengths of Facebook,
Twitter, and other networking sites have potential to influence
beliefs and attitudes (Perloff, 2014)
Are These Campaigns Effective?
Contradiction to the point of the #SelfieEsteem campaign? Is it
Selfie-Obsessed?
Are these Campaigns Effective...?
Dove Campaign...game changer....a breath of fresh air to
hypocritical.... sexist.... sneaky
Positives
Initiated a global culture to widen the definition of beauty
Can make women feel good about them selves
Social Comparisons Theory (Festinger, 1975)
Negatives
Potentially leaves young adolescent girls vulnerable to making
comparisons with real women (Social Comparisons Theory)
experience greater of their own bodies
Conclusions
The media can have a huge impact and lead to an unhealthy body
image
This can be a strive for thinness, curviness or a more muscular
appearance
This unhealthy body image can lead to eating disorders and other
problems
Recent media campaigns have attempted to battle this unhealthy
body image
There have been differing opinions on the effectiveness of these
campaigns
Video
Discussion Point
What are your thoughts on media campaigns attempting to promote
a healthy body image? Are they effective or not?
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