presentation

2567QCA GRAPHIC DESIGN 1HJAN ROBERT KORNELIUSSEN s2853028

Hjan Robert Korneliussen

26 year old Graphic Design student from Bergen, Norway. Have studied two years of Graphic Design at the “Norwegian School of Creative Studies” in Bergen, Norway, and are now working on my third year of “Bachelor of Digital Media”.

Active and outgoing person who has been inside environments such as Skating, Snowboarding, surfing, graffiti and breakdancing, where I naturally get a lot of ideas and inspiration for my work.

Love to live and discover new things all the time either by traveling or doing something spontaneously.

Usually get very much inspiration by listening to music while either taking a walk or traveling around if the opportunity arises.But in most cases, looking through old sketchbooks for new ideas in a comfortable chair with a coffe cup does it.

What drives me as a graphic designer is a lot, but flow, clean style and simplicity are some key factors that defines my style as a graphic designer. Enjoy finding ideas from older references and pull them together with new and exciting ideas to eventually combine them into a finished product with a new look and identity.

Words that describe me the most I think is “perfectionist” and “inventive”. Always having a tidy working area, and virtually always has to fix things until I am completely satisfied. In addition there is not one minute passing by without thinking of something to be done in my sketchbook that I have with me constantly!PROFILE

CONTENTFUNK FITNESS 24/7 CORPORATE IDENTITY Briefe B—Society, packaging & consumers

5 Intro to assignment one6 Logo process7 Final logo8 Logo positive and negative9 Logo smallest size10 This is not allowed 11 Requirements for air around the logo12 Color palette13 Typeface14 Business card15 Envelope16 Letterhead17 Registration form18 Swipe card19 Email footer20 Uniform male21 Uniform female22 51 Chevy Pickup23 Promotional items24 QR Code25 Web page26 Facebook page33 Interior moodboard34 Signage level 136 Signage level 238 Signage level 339 Signage level 440 Signage level 541 Wall graphics42 Chalk board43 Reception desk

44 Intro to assignment two45 The problem46 The solution47 Scale diagram48 Dieline49 Rice packaging before 50 The new rice packaging51 Packaging close up52 Logo process53 Final logo54 Color palette for logo55 Color palette for packaging56 Packaging process57 How to use58 Product in grocery store59 A spread of the rationale mockup

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Assignment OneFunk Fitness 24/7 Corporate Identity

This assignment is about making a corporate identity for the fitness company “Funk Fitness 24/7”

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A quick logo process for the creation of Funk Fitness 24/7

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This is the final logo for Funk Fitness 24/7

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Positive logo will be used on white and generally light backgrounds when the colored version does not need to be used. This is to save money on print, such as newspapers and cheap materials.

Negative logo will be used on black and generally dark surfaces. This is because the colored version will not be visible enough on the black surfaces, which would destroy the identity.

Logo Positive and negative

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The smallest size allowed for the logo is 19mm x 12mm. Sizes smaller than this will make the logo unreadable and emerge in a wrong way.

Logo smallest size

19 mm

12 mmSmallest size

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Use of other colors than what the color palette is showing

Use of just stroke instead of fill color

Use of drop shadow. This will make the logo look bad and confusing

Stretching the logo

This is not allowed

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The letter A indicates the height of the Fitness. This hight is reguired with air space around the logo, so the logo does not appear incorrectly in any printed material

Requirements For Air Around The Logo

A

1A

1A

1A1A

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This is the correct color values for Funk Fitness 24/7. It is important to use these values to maintain corporate identity. The use of colors other than these will create confusions, and end up breaking the Identity for Funk Fitness 24/7

Color Palette

PANTONE 2627 PC

CMYK 77, 100, 0, 31

RGB 73, 23, 109

HEX 49176D

PANTONE 179 PC

CMYK 0, 79, 100, 0

RGB 241, 93, 34

HEX F15D22

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Typeface

• Myriad Pro is the primary font for funk fitness 24/7, and is used for printing.• Myriad Pro 12pt Bold is to be used for names and highlighting important information and details.• Myriad Pro 12pt regular is to be used for the other information like phone number, email etc, adress etc.• Myriad Pro 10pt regular is to be used for recipient’s name and date on the top of the letterhead.

• Verdana is the web font, and is only used for web. Eg. webpage, web commer-cials etc.• Verdana 43pt Bold is to be used in headers, but can be adjustable in terms of how important the information is.• Verdana 24pt Bold is to be used in sub headers, but can be adjustable i terms of how important the information is.• Verdana 10pt Regular is to be used for body text.• Verdana 13pt Regular is to be used in other information like names etc, for registration fields.

Myriad Pro - Primary font

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890?=!@#$%^&* (®©™)


AaBbCc0123Verdana - Web font



AaBbCc0123

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Business card

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Envelope

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Letterhead

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Registration Form

120 cm

The registration form is integrated on an iPad where you can directly register in and out. The files is getting saved auto-matically on the iPad, and eliminates the need of paper and saves the environment as well.

The iPad will be placed on top of a Ipad stand in a hight where the user easily can type in the details

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Swipe card

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Email footer

funk fitness 24/7 Capri on via Roma Ph. 0417 720 755 [email protected]

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Uniform men

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Uniform female

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51 Chevy Pickup

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Promotional items

Swipe Card Holder

TowelsWater Bottle

Fitness Bag

QR code

150 cm

100 cm

This is a lightbox and will be hung 50 cm from the ground with a thickness of 15 cm.

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Webpage on Screen

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Webpage

HOME CONTACT ABOUT SIGNUP CLASSES FACILITIES

Welcome to Funk Fitness 24/7Sign up today and get the first month for free

Search

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Webpage


Search

Ty Armstrong

[email protected]: 0417720755

Funk Fitness 24/7Capri on Via Roma

CONTACTIf you have any questions, please write us an email and we will reply within 24 hours

Name:

Email:

Message:

SEND

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Webpage

HOME

Funk Fitness 24/7Funk Fitness 24/7 has been defined as a set of attributes or characteristics that people have or achieve that relates to the ability to perform physical activity.

The above definition from Physical Activ-ity and Health: A Report of the Surgeon General is the most common currently used definition of physical fitness. It was originally used by Caspersen and has been used extensively.

An alternative definition by Howley and Frank that provides additional descriptive information is: Physical fitness is a state of well-being with low risk of premature health problems and energy to participate in a variety of physical activities. While either is a good definition, most experts agree that physical fitness is both multidi-mensional and hierarchical.

CONTACT ABOUT SIGNUP CLASSES FACILITIES

Search

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Webpage


Search

Sign up for your Funk Fitness 24/7 membership

Name:

Address:

Tlf:

Born:

Email:

Submit

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Webpage


Search

ZUMBA

Zumba sessions are typically about an hour long and are taught by instructors licensed by an organiza-tion called Zumba Academy. The exercises include music with fast and slow rhythms, as well as resistance training.

Pilates is a body conditioning routine that may help build flexibility, muscle strength, and endurance in the legs, abdominals, arms, hips, and back. It puts emphasis on spinal and pelvic alignment, breathing, and developing a strong core or center.

Refers to activities usually offered by groups linked with the human potential movement, which claim to increase self-awareness and bring about desirable transformations in individuals’ personal lives.

Is a group of martial arts and stand-up combat sports based on kicking and punching, historically developed from Karate, Muay Thai and Western boxing. Kickboxing is practiced for self-defense, general fitness, or as a contact sport.

As the center focus of cardiology, the heart has numerous anatomical fea-tures. Atria, ventricles, heart valves, and numerous physiological features (e.g., systole, heart sounds, after-load) that have been encyclopedically documented for many centuries.

Coaching has occurred since the beginning of mankind. It involves a conversation where one person listens and then advises another person on any subject matter.


Spinning classes can be a great way to get in a vigorous workout, burn-ing calories and keeping your mus-cles in shape. Especially during the off-season. But you have to have a high tolerance for exercise bikes and being cooped up inside with a bunch of other sweaty people for this to be a satisfying alternative to the real thing.

is a fitness professional involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accounta-bility to clients. Trainers also measure their client’s strengths and weakness-es with fitness assessments.


Physical fitness has been defined as a set of attributes or characteristics that people have or achieve that relates to the ability to perform physical activity.The above definition from Physical Activity and Health: A Report of the Surgeon General is the most common currently used definition of physical fitness.

Refers to activities usually offered by groups linked with the human potential movement, which claim to increase self-awareness and bring about desirable transformations in individuals’ personal lives.

PILATES

GROUP TRAINING

CARDIO 1

FUNKY SPINNING

PERSONAL TRAINING

KICKBOXING

CARDIO 3

COACHING

CARDIO 2

MULTI FITNESS

FUNKY FRIDAY

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Webpage


Search

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Facebook page

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Interior moodboard

Images are collected from google to create a interior mood board to get the feeling of how the interior will look like

Signage level 1

200 cm

250 cm

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Vector person 5”10

5”10

The level 1 signage is 200 cm x 250 cm and placed 90 cm up from the ground level. The thickness for this is 10 cm.It is made of thin paper that is pasted up on the board with a special glue

The signage is easily viewable from the road when driving a car.

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Signage level 2

This signage is made of plastic and is glowing in the dark outside the Funk Fitness 24/7 buildingThe sign is hanging from two steel rods, which is screwed to the sign and the ceiling

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Signage leve 2 3D format

170 cm

Steel rods

Plastic material

300 cm

25 cm

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Signage level 3

50 cm

15 cm

80 cm

80 cm

Vinyl sticker

Vinyl stickerThese signs are made of vinyl. This is because it is easy to tear off again if the room should be changed to another func-tion room. This preserves the surface of the wall witch makes the job much more easier next time the new signs is going to be put up.

Weight Room Level 2

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Signage level 4

45 cm

15 cm

60 cm

60 cm

Vinyl sticker

Vinyl stickerThese signs are made of vinyl. This is because it is easy to tear off again if something is changing. This preserves the surface of the wall witch makes the job much more easier next time a new sign is going to be put up.

Reception

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Signage level 5

These signs are made of vinyl. This is because it is easy to tear off again if something is changing. This preserves the surface of the wall witch makes the job much more easier next time a new sign is going to be put up.

170 cm

40 cm50 cm

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Wall graphicks

All of the wall graphics is made of vinyl. This again to have the ability to tear it off when necessary

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Chalk board

The chalk board is made of wood, and is to be standing beside the reception desk for informa-tion and messages.

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Reception desk

The reception desk is inspired from the top of the “F” in the Funk Fitness 24/7 logo. The desk is placed against a wall, but the rest of the area around it is very open. This makes people feel welcome and a part of the fitness community.

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Assignment TwoBrief B—Society, Packaging & Consumers

In this assignment, I entered in the Southern Cross Packaging Society Award.

The briefe was Society, packaging & cousumers

The challange was to identify a packaging problem or issue in society and develope a packaging solution to overcome this problem or issue.

The problem was that the plastic bag that the rice was packed in was very hard to pour from. In addition, the package was hard to store because of the material, and also very difficult to close up without any tools.

The solution was a new packaging solution in cardboard with a twistable lid. With this oportunity, the package could be opened and closed with just a simple twist. In addition, it was also easier to store the packaging without any problem or use of any tools.

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The problem

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The solution

Cylinder box of cardboard

(front view)

Cylinder box of cardboard

(viewing from underneith)

Lid that is twistable with a open/close function

(front view)

Threads to keep the lid closed

(front view)

Lid that is twistable with a open/close function

(front view)

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Scale diagram

Cylinder box of cardboard (front view)

70 mmCylinder box of cardboard (viewing from underneith)

70x70 mm

Bottom lid of cardboard (viewing from underneith)

70x70 mm

Bottom lid of cardboard (front view)

Bottom lid of cardboard (front view)

Threads

12 mm

12 mm

74 mm

Cylinder box of cardboard (front view

)

210 mm

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Dieline

Paper strip to connect the top to the cylinder230 mm

Paper strip to connect the top to the cylinder230 mm

Paper strip to connect the lid Paper strip to connect the lid234 mm 234 mm

OUTSIDE INSIDErice

BROWN

Nutrition Information

Serving size: 100 g uncooked (approx. 1/2 metric cup)

Servings per pack: 10

Average Quantity

Per Serving

Average Quantity

Per Serving

1490 Kj (356 Cal7,6 g0 mg2,6 g

Less than 1 g0 g1 g1 g0 g

72,5 g

less than 1 g 3,9 g

less than 5 mg

266 mg

0,4 mg (36% RDI^)

6,4 mg (64% RDI^)

111 mg ( 35& RDI^)

Energy

Protein, total

- gluten

Fat, total

-saturated

- trans

- polyunsaturated

- monounsaturated

Cholesterol

Carbohydrate

- sugars

Dietary fibre

Sodium

Potassium

Thaimin

NiacinMagnesium

1490 Kj (356 Cal7,6 g0 mg2,6 g

Less than 1 g0 g1 g1 g0 g

72,5 g

less than 1 g 3,9 g

less than 5 mg

266 mg

0,4 mg

6,4 mg

111 mg

WWW.RICEWITHATWIST.COM.AU

RICEGROWERS LIMITED

ABN 55 007 481 156,

YANCO AVENUE, LEETON

NSW 2705 AUSTRALIA

Uncooked

rice (cup)

For enquiries and comments,

call our Consumer Relations Line toll free

0450431587 Australia

0450431588 New Zealand

1. Place 1 cup (200 g) of rice in a saucepan

2. Add 2 cups (500 ml) of cold water. Bring to boil

3. Reduce heat and simmer covered for 25-30 min

4. Remove from heat and stand covered for 5 minAbsorbation

1. Place 1 cup (200 g) of rice in a saucepan

2. Add 6-8 cups of cold water. Bring to boil.

Stir occasionally

3. Reduce heat and boil gently uncovered for

25-30 min

4. Remove from heat. Drain well and serve.

Gentle Boil

1. Rinse rice 2 to 3 times with cold water. Place 1

cup (200 g) of rice in rice cooker bowl

2. Add 2 cups (500 ml) of cold water

3. Start cooking in rice cooker. When rice cooker

switches to ‘keep warm’ mode stand for 5 min

Rice Cooker

= Serves 1

1/2

RICE WITH A TWIST - BROWN RICE

Rice With A Twist is proud to bring to you

the finest rice from Australia and around

the world with an amazing pacgaging

solution.

Rise With A Twist is - Brown rice is rich in

natural wholegrain goodness. It is low in

fat, gluten free, and a great source of

energy for active people. this Brown rice

comes to you just as nature intended and

is a perfect all-rounder that suits a wide

variety of cuisines.

So when you think of rice - think of

Rise With A Twist

Cooks in 25 to 30 min

Adjust water quantity for preferred texture

500g

100% Wholegrain

source of fibre

97% fat free*

cholestrol free**

gluten free**= Serves 2

1 = Serves 2

2

BEST BEFORE L20

03 MAR 2014 10:27

BEST BEFORE L20

03 MAR 2014 10:27

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Rice packaging before

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The new rice pacgaging

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Packaging close up

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Logo process

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Final Logo

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Color palette for logo

PANTONE Process Cyan PC

PANTONE Process Black PC

CMYK 100,0,0,0

CMYK 70,50,30,100

RGB 0,174,239

RGB 0,0,0

HEX 00AEEF

HEX 000000

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Color palette for packaging

PANTONE 4625 PC

PANTONE 215 PC

PANTONE 384 PC

CMYK 37, 79, 91, 49

CMYK 0, 100, 35, 27

CMYK 18, 0, 100, 81

RGB 102, 48, 26

RGB 183, 0, 80

RGB 159, 166, 23

HEX 66301A

HEX B70050

HEX 9FA617

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Packaging process

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How to use

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Product in grocery store

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A spread of the rationale mockup

Assessment: Marks & Feedback

The following items were included in your portfolio:

Item One: Corporate Identity: weighting 50%

Criteria Criteria weighting Mark (0–10)

Creativity and Innovation 40%

Technical Standard 30%

Presentation Quality 30%

Feedback and comment

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50%






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Marking criteria

0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very

High Performance; 10 Exceptional Performance

TOTAL MARK

2567QCA Graphic Design 1

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Assessment: Marks & Feedback

The following items were included in your portfolio:

Item One: Corporate Identity: weighting 50%






___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50%






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___________________________________________________________________________________________________________

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Marking criteria

0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very

High Performance; 10 Exceptional Performance

TOTAL MARK

2567QCA Graphic Design 1

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