2

presentationFRAMEWORK WE’VE GOT A GREAT HISTORY

OUR FORMULA IS SIMPLE

WE REACH THE SLURPEE AUDIENCE

A PEEK AT WHAT’S NEW IN AOL

PROGRAMMING

CREATIVE SOLUTIONS THAT ARE

CUSTOM TO SLURPEE’S AUDIENCE

ADLYTICS

NEXT STEPS

3Source: comScore Media Metrix, October 2008

#1 #2 #3

23.7 avg minutes per day 21.7 avg minutes per day 17.2 avg minutes per day

4.8MM P12-24 UVs 3.8MM P12-24 UVs5.7MM P12-24 UVs

8MM P12-24 Total Visits 2MM P12-24 Total Visits12MM P12-24 Total Visits

and more…

Take advantage of our unsurpassed engagement and reach across our network…

We deliver programming that Slurpee users are

passionate about…

5

Feed their passions through our premium content channels

Music SocialNetworking

Games And more…

6

AOL Music

AOL Music reaches over 3.9MM

unique visitors ages 12-24

61% of AOL users 12-24 download

music online

AOL users 12-24 are 214% more

likely to listen to music/radio on the

Internet than the average population

7

The top 100 hottest music videos,

related artist videos and special

features!

Check out the most watched music

videos across many genres

Watch the highest rated videos from

your favorite artists

Immerse the Slurpee brand in one of the newest desktop widgets from AOL Music

MOCK FOR ILLUSTRATIVE PURPOSES ONLY. ACTUAL DESIGN WILL VARY.

8

High Impact, High Reach Branding…the Clutter Buster

High Impact, High Reach Branding Opportunity Leverage the reach, relevance and richness of the hottest Music site on the Web

9

Takeover AIM Zone, the new front page for the web’s #1 instant messaging tool

Reach over 5 million 12-24

year olds on AIM Zones AIM Zones will replace the AIM

Dashboard

This page loads in a browser

window when users successfully

log into the AIM desktop client.

New look and feel includes

integrated Spotlights and custom

Takeovers.

*15 business days lead time required.

Mock For Illustrative Purposes Only. Actual Design Will Vary.

10

Sample 7-Eleven Custom Community

Spread the Slurpee message on Bebo

Custom 7-Eleven Profile and Skin

Slurpee custom community

Users can find videos, share their Slurpee

stories, take quizzes, draw whiteboards, and

engage in other interactive elements.

Thumbnails lead users to our custom

components

Users can copy various components to their

profile and share with their network of

friends

Profile offers unlimited opportunities for

users to engage with the community brand

via uploaded video clips, etc..

Users are able to view, share & upload

these videos to their personal profile;

allowing them to engage click screenshot for example

Examples of what weCan do with Slurpee…

Creative Services Before and After Case Study:

12

AdlyticsWhat can we do for Slurpee?

13

ADLYTICS:Measure your success with Platform-A’s research center

Audience Analysis Develop a model of your best customers

using data from your website

Audience Ad Response For behavioral targeting campaigns,

determine which audiences were most impacted by your ads

Audience Ad Delivery Get third-party verification of audience

composition, reach and frequency

Brand Impact Measurement See how your ads affect brand lift, and

discover which parts of your media buy are working the hardest for you

Online Sales Measurement Measure the impact your online ads have

on online and offline sales (currently available for CPG and Retail categories)

We create a rigorous accountability model for every campaign

ADlytics publishes original research studies, syndicates third-party reports and offers a suite of measurement products

Appendix

15

Slurpee Nation One-Day Homepage Takeover with 300x250

Slurpee Fun Hub