Beyond CSR

Suds Sarronwala

WWF International

Davos

March 11, 2014

World Communication Forum

Normal

The ‘New’ Normal

The ‘New’ Normal

Business Sustainability

2013:

WWF’s theory of change

1 Billion PRODUCERS

• Retailers • Brands • Manufacturers • Traders • Processors • Investors

300 ~ 400 COMPANIES

7 Billion CONSUMERS

LEVERAGE POINT TO RAISE MAINSTREAM

PERFORMANCE

palm oil cotton biofuels pulp & paper sugarcane

sawn wood dairy beef forage fish soy

farmed salmon farmed shrimp tropical shrimp whitefish tuna

15 key commodities

Starting Mature Developing

WWF involvement in standards

Targeting audiences for change

End target:

Corporate

Government

Institutions

Influenc

er

Target:

Supporte

rs,

Civil

Society

WWF

• General sentiment: WWF should work with companies – important way of advancing its mission

• Transparency is a key issue

• Demonstrating the impacts of work with companies

• Other Issues: independence, reputation risk

*IpsosMORI – 4 country focus groups study for WWF, 2012

Consumer reactions to WWF working with companies

WWF IN SUMMARY

WWF is in over

100 countries, on

5 continents

+100

WWF was founded

In 1961

1961

WWF has over

5,000 staff

worldwide

+5000

WWF has over

5 million supporters

+5M

Photo: © Michel Roggo / WWF-Canon

panda.org wwf.org

Thank you

© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.