OBJECTIVES OF PRICING POLICY: The following are the commonly adopted major pricing objectives of a business firm: 1.Survival & growth 2.Rate of growth & sales maximization 3.Market shares 4.Target return on investment 5.Preventing competition 6.Making money 7.Service motive 8.Regular income 9.Price stabilization
OBJECTIVES OF PRICING POLICY:The following are the commonly
adopted major pricing objectives of a business firm: 1.Survival
& growth2.Rate of growth & sales maximization3.Market
shares4.Target return on investment5.Preventing competition6.Making
money7.Service motive8.Regular income9.Price stabilization
