Objective

• To study about the leading commercial vehicle manufacturer company in automobile industry

Group members

Abhishek Sharma b120020011Aakarsh Gupta b120020002Aayush sood b120020006Ajay Vashisht b120020020Akshay Nag b120020027

In This Presentation

1 Eicher Motors Limited Journey So far...2 Eicher Governance structure...3 Contribution made by EICHER in other sectors which contribute in

growth of our country In the field of education

Healthcare department4 Volvo Eicher Commercial Vehicles Limited• Eicher Trucks & Buses• Volvo Trucks India• Eicher Engineering Components & Eicher Engineering Solutions• Heavy Duty Breakthrough• Medium Duty Engine Project

5 Royal Enfield

Eicher Motor Ltd Journey So Far…

2005 1959 1984 1991 1993 2002 2008

India’s first tractor rolls out of Eicher factory in Faridabad

JV with Mitsubishi Motors to make ‘Canter’ trucks

Royal Enfield motorcycles acquired

JV with Mitsubishi ended, enters MD bus segment

Enters HD trucks segment

Divests tractor and allied businesses to focus on CV and motorcycle businesses

Forms JV with AB Volvo of Sweden; transfers CV business to the JV

Established Governance Structure

EML Board VECV Board

•S Sandilya: Non-executive Chairman•Siddhartha Lal: Managing Director & CEO•RL Ravi chandran: Executive Director •Priya Brat: Independent Director•MJ Subbiah: Independent Director•PrateekJalan: Independent Director

•Par Ostberg: Non-executive Chairman & Volvo nominated director•Bertil Thoren: Volvo nominated director•Joakim Hjerpe: Volvo nominated director•Siddhartha Lal: Managing Director & Eicher nominated director•Raul Rai: Eicher nominated director•PrateekJalan: Eicher nominated director

Overview of EEC & EES

Eicher Engineering Components (EEC) Eicher Engineering Solutions (EES)

Plants at: Thane, Dewas, Pithampur•Supplier of drive line components and aggregates -gear box assembly, , transmission gears and shafts

•Caters to full requirements of Eicher Trucks & Buses and supplier to the Volvo Group•Services a global client base including OEMs e.g., John Deere, Caterpillar, CNH

•Location : Delhi, Michigan, Shanghai and Beijing •Design, development and consultation services for customised engineering solutions.•Acquired Design Intent Engineering (DIE), Michigan in 2005 & Hoff & Associates (HAI), Michigan in 2007•Comprehensive product development services (Class A surfacing, CAD, CAE, prototyping) with a strong offshore Delivery model.•Competencies for Volvo Group, VECV, EEC

Contribution made by EICHER in other sectors which contribute in growth of our country..

Eicher schools:Eicher school-parwanoo , came into existence in1993.Eicher school-faridabad came into existence in 1994.Eicher school-alwar.Eicher school strives to provide comprehensive quality education for developing all-round personality of the child. The working motto of the school is to tempt children to learn and not to torment them with its burden. The endeavor of this institution is to make education a happy learning experience, which would sensitize children to feel, observe, absorb, listen, understand and live life in a more meaningful manner. It concentrates on providing training in leadership through active participation and a sense of responsibility towards community and country. Special classes on thinking, observation, memory and communication skills are conducted regularly to ensure a holistic development of the child. This school has a profound philosophy of raising successful and responsible citizens, rooted in Indian culture and tradition. In order to create a harmonious balance between mental & physical development of the child, the school has large lush green playgrounds and facilities for horse riding. There are special and innovative features like home visits to every child’s home so as to meet the child in that environment and assist him in planning his daily schedule.

Health care • Vision: “To have a major impact on blindness and deafness eradication in India,

especially among poor, by building an accessible, self-sufficient model institution, that has internationally approved performance standards and is focussed on quality, excellence and patient-care”.

• Eicher group contributed in the development of the country by establishing a Dr. Shroff’s Charity Eye hospital in 1926 at Daryaganj, New Delhi .• SCEH’s long term goal is to provide care approaching that of international

standards for all patients, while at the same time increasing the number of poor people treated at minimal or no cost – becoming a true centre of excellence. SCEH is now following a combination of the very successful models used by the three outstanding Indian eye hospitals with international quality standards – L.V Prasad Eye Institute in Hyderabad, Sankara Nethralaya in Chennai, and Arvind Eye Hospitals in Madurai.

India’s strong and sustained economic growth with increasing focus on infrastructure...

Increasing Focus on Infrastructure

In 2010-11, significant growth seen in all sectors•Agriculture likely to grow at 5.4%; •Industrial output grows by 8.6% ; •manufacturing sector registers 9.1%

Targets total Infrastructure spending of 9% of GDP by 2014Highway construction target of 20 kms a day by 2012 vs current level of 12 kms a dayTargets to construct 35,000 km of highways in five years under the National Highways Development Program. Govt. plans to award 150 BINR mega road projects by Mar’11Plan to increase port capacity -95% by volume and 70% by value of India’s external trade takes place through ports.

Facility located at: PitampuraState-of-the art manufacturing facility spread over 85 acres Annual Capacity = 48,000; upgrading to 100,000Capabilities for machining and assembly of engines, gearboxes and axlesLean and scalable manufacturing setupCab weld shop with robotic welding100% hot test of enginesCED Paint shop commissioned for capacity of 90,000 trucks per yearFocus on adopting world class quality standards to become No. 1 in Customer SatisfactionProduct Development-Frugal Engineering driving future technologyR&D expenditure of 2-3 %of net salesFully equipped Vehicle & Engine development centre with Fatigue lab Developmental support for technologies of Euro 5 & Euro 6 Volvo Group global requirementComplete virtual vehicle integration & different simulations to carry out DFA, DFS failures simulations

Eicher Trucks & Buses is its widening product range and further strengthening its already extensive distribution and after market network …

Eicher Trucks & Buses is its widening product range and further strengthening its already extensive distribution and after market network

Product Range

L/MD, 5-12 Ton GVW Range

HD, 16-40 Ton GVW Range

Buses, 21 -69 seater

Semi Low Floor City Buses

25 Ton tipper

Distribution and after market Network

Eicher Truck & Buses is widening reach in overseas markets

•Presence in 22 countries •Homologation in 10 countries•KD Assembly operations in Egypt, Kenya, Bangladesh & Mauritius•Local Bus body building facilities in Egypt, Turkey, Mauritius, Nepal & Bangladesh

VECV was established in 2008 with strong parentage

Leadership in LD/MD segments

Wide dealer networkSpeacilist skills and

experience in devloping low cost,

better performance products

After sales infrastructure for

LD/MD Cost effective operations

Z

Eicher India

Volvo Strengths

Global expertise.Leadership in product technologyGood infrastructure facilitiesWell defined processes and controlsBrand image and customer relationship

VECV Vision

“TO be recognisedas industry leader drivingmodernisationin commercialtransportationIn Indiaand developing world”

VECV Milestones

Dec 2007: Signing of Letter of intentMay 2008: Signing of definitive agreementsJul –Aug 2008: Commencement of JVDec 2008: Volvo Board VisitMar 2009: Launch of Quality Improvement CSI-1 InitiativeApril 2009: Inauguration of the new gear plant at DewasJan 2010: Launch of VE-series of Eicher HD trucksJune 2010: Launch of MDE ProjectJuly 2010: Vinod Aggarwal takes over as CEOOctober 2010: Ground breaking ceremony of MDEP plant siteVECV milestones May 2008: Signing of definitive agreements 13May 2008: Signing of definitive agreements

October 10:groundbreaking ceremonyOf MDEP plant site

Futuristic global engine platform to power the medium duty range of trucks within Volvo group and Eicher Truck

VECV will manufacture Euro 3 and 4 compliant engines and Euro 5 & 6 base engine. The engines will be of 5 & 8 litre capacity

New facility in Pithampura be the Global Manufacturing hub and Industrial base

Investment of 2880 MINR for the state-of-the-art facility for phase 1

Will be operational by December 2012 Annual Production capacity in Phase 1 -85000 engines.

Medium Duty Engine Project will provide technological advantage and cushion in times of adverse business cycle

Eicher Trucks & Buses

Eicher Trucks & Buses

VolvoTrucks India

EicherEngineering Components

Eicher Engineering Solutions

Medium Duty Engine Project

ROYAL ENFIELD

Royal Enfield “Bullet” is the longest running model in continuous production. Royal Enfield Motorcycles are unique in

terms of the engine character -Single Cylinder, Air-Cooled, Push-rod &Valve operated for the distinctive Bullet beat.

The authentic vintage styling , traditional paint schemes, 1950’s style, nacelle and toolboxes contribute to its “distinctive

classic” appeal.

1901: Royal Enfield rolls out its first Motor Cycle1955: Enfield India is incorporated. 1994: Eicher Motors acquires Enfield India Ltd.

After successfully managing 2010, the year of transition,Royal Enfield continues to grow and evolve

In 2010, Royal Enfield transitioned to Unit Construction Engine, new engine platform Unrivalled brand image has created unmet demand: 6-10 month waiting period

Bullet Thunderbird Classic Café Race A future launch

•Enhance production capacity to 70,000 motorcycles in 2011 •Expand capacity to 150, 000 by setting up 2nd manufacturing site ; expected to start commercial production in 1st half, 2013

•Focus on cost management •Exploit significant opportunities that exist in after market

Plans being executed for profitable growth

Enhance production capacity

Improve profitability

New product launches•New product launches planned for 2012 and 2013;

Distribution and after market footprint

•Increase reach in India and global markets •Currently, there are 175 distribution and after market points in India. Exports to more than 30 countries.

References

Our main reference is internet and the main websites were www.wikepedia.com/eichermotors www.eicherworld.com www.eicher.in