2

4

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1H 2010 2H 2010

Analytics Distribution

Mobile

Mobile shifted to full 2010 investment

Analytics Key Messages

1. Enterprise requires unique Analytics solutions

Web Analytics and Video Analytics

Omniture is key partner

2. Understand user engagement to maximize Content ROI

3. Measure and compare distribution strategies

4. Aggregate analytics to get 360 view of users & business

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Distribution Key Messages

1. Increase Content ROI through broad use

Across the Enterprise or through Distribution Partners

2. Leverage safe social networks to drive engagement

e.g. Integrated Facebook experiences

3. Low complexity, Low cost of operation

4. Goal: Easiest platform for file, feed or player syndication

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Mobile Key Messages

1. Mobile Web for all and Apps for some

2. Simple, unified platform for Mobile video

3. FP10.1 & HTML5 important strategic effort

4. Part of our 3-Screen Initiative

Web, Mobile, Connected TV

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Your content, your business, anywhere

Seamless flow of content and policy across device and distribution points

Integrated set of shared services and intelligent client runtimes

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Brightcove Experiences for Mobile

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Mobile App Mobile Web Browser

Downloaded and installed

Runs as native app with

persistent presence

Accessed with a mobile browser

Runs as a web app or website

Smartphone Platforms

iPhone SDK Apple iPhone/iPod/iPad

HTML 5

Android SDK Google Android HTML 5

Open Cloud APIs

Windows Mobile Adobe FlashPlayer 10.1

(Encoding, Media)

Palm Pre

Symbian S60

RIM Blackberry

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Two Fundamental Strategies for Mobile Video

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2007 2008 2009 2010

Apple is strong, but fractured market evolving….

…Explosive Android growth

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Focus on Apple and Android Ecosystem

HTML5 Playback(Basic Template)

HTML5 Playback(Robust Templates)

9 Months3 Months

HTML5 Playback(Plug-ins)

CompleteAnalytics

Advertising& Engagement

Advertising(Custom Dev)

Reporting

Auto DeviceDetection

Auto DeviceDetection

Auto DeviceDetection

H.264 Encoding andHTTP (PD or UDS)

H.264 Encoding Apple Live StreamingAnd HTTP PD

Today

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Mobile Support – HTML5, iPhone & iPad

HTML5 Playback(Custom Dev)

HTML5 Playback(Templates)

Android SDK

9 Months3 MonthsToday

HTML5 Playback(Plug-ins)

Advertising& Engagement

FP 10.1(Templates)

FP 10.1 Beta

ReportingCompleteAnalytics

Advertising(Custom Dev)

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H.264 Encoding,HTTP (PD or UDS)RTMP/e

Mobile Support - Android

Spring Marketing Themes

April – Quality & Customization

May – Monetization

June – Mobile

Product functionality generally available within 30 days of launch

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April – Quality & Customization

Be prepared for 3-Screen Delivery!

New recommended default encoding specifications

H.264 Base Profile for mobile; Main for player; option for High

Amaze prospects with superior video quality

H.264 default for new accounts

Multi-bitrate Live Video with adaptive streaming

Ultimate Choice and Control for compelling, integrated video experiences

New resizable multi-playlist player template with chromeless video player

Custom chromeless video players through BEML

Control layout, custom components, calls to action, multiple views

Custom Player Skins

Apply “player skins” via BEML; full customization

Brand control by graphic designer, no developer required

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May – Monetization

Leading support for all advertising standards

VAST 2.0

• Why? We have full support for 1.0 but 2.0 has some interesting new concepts

to enable sequencing playback of multiple ads, delivering multi-bitrate ads,

additional ad tracking/analytics

VPAID

• Why? Allows ad creative to be played back in any player that supports VPAID.

If ads are more re-usable, agencies can put more time/energy into building

unique ads

The most comprehensive set of pre-integrated ad networks

Adding ScanScout, Brightroll, LiveRail, SmartClip, FreeWheel + more!

Synchronize content to drive engagement and sales

Interactive Cue Point Editor for ads, products or calls to action

Know what video investments are driving the highest ROI

Distribution Analytics through player comparison

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Distribution Analytics

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June – Mobile Milestone 1

Brightcove Experience for HTML5

One JavaScript publishing code, integrated device detection

“Auto-translation” of BEML XML into HTML5 experience

Goal: Template selection, player color styling, simple playback

Brightcove Experience for Flash Player 10.1

2 Mobile ready player templates via BEML

Sample code, best practices for dynamic player swapping

Mobile-specific rendition selection algorithm

Mobile Apps

Android and iPhone SDK

Mobile Ad Integrations (e.g. Freewheel + ad network)

iPad sample application

Mobile Ingestion & Encoding

Scoping in process, timelines TBD

Top Priorities

Apple HTTP Streaming processing and segmentation

Reassure customers that they can become “mobile ready”

Re-encode from existing digital masters to new h.264

Publisher opt-in program for creating mobile renditions from VP6

Multi-month continuous encoding jobs

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Distribution & YouTube

R&D with prototypes of YouTube integration

Milestone 1: Basic push of videos to YouTube User Channel

Associate YouTube Channels with your Brightcove Account

Specify what videos are to be shared to that channel

• e.g. All videos, latest 100 videos, videos with specific tags

Control some YouTube Broadcasting and Sharing Options

• e.g. privacy, commenting, comment voting, video responses,

ratings, embedding, and syndication

Milestone 2: Robust synchronization

Share individual videos, update, delete videos

Milestone 3: YouTube analytics integration

Milestone 4: Playlist synchronization to YouTube

Milestone 5: Advanced monetization – burn logos, bumpers, stitch static ads

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Thank you.

© 2010 Brightcove, Inc. All Rights Reserved.