GROUP MEMBERS:

Aqsa Rundhawa 15-10728

Zanab Mahmood 15-10752

Merab Norris 15-10710

MCOM 101

THE PRESENT ERA IS CONSIDERED

AS THE ERA OF DEVELOPMENT OF

ELECTRONIC MEDIA IN PAKISTAN.

CRITICALLY EVALUATE THE ROLE

OF PRESENT TV CHANNELS IN

SOCIAL DEVELOPMENT.

What is Electronic Media?

Electronic media is a broadcast media that

requires its audience to access information using

electronic technology.

It mainly includes TV, Radio, Social networking,

Emails.

Development of Pakistan’s

Electronic Media

PTV- the only entertainment channel.

Government policies played a vital role.

(Musharraf’s Era)

Establishment of PEMRA

Raise in viewership of local TV channels

Explosion of TV channels

Electronic Media in Present Era

This is the age of

information explosion

Turning the

world in a

Global village

ROLE OF TV CHANNELS IN

SOCIAL DEVELOPMENT

What is Social Development?

Social Development is described as

“actions that are taken to build positive outcomes and prevent negative social

outcomes that can adversely affect a community”

These outcomes include issues ranging from

crime

poverty

gang activity

addictions and substance abuse

poor health.

Social Development through

media

important institution in social development

communicate messages

It plays a role in developing one's

personal sense of self-identity

opinions or preferences,

interpretation of how they see the world around

them

interactions with other people

Social Development through

media

affect on people’s perceptions.

reason the politician’s bribe the journalists to write in favor of them.

As Malcom said:

“The media is the most powerful entity on earth. They have the power to

make the innocent guilty & to make the guilty innocent, and that’s power. Because they

control the minds of the masses.”

Aim of social development

Improving the availability of support systems

prevent negative outcomes before they occur

or buffer their impact

Role of TV Channels

Manners & etiquettes,

Child learning

Dressing sense according to

the different occasions,

Tells us about the latest fashion.

Best source of delivering the

message effectively.

Some social

development/awareness through

TV channels:

1. Education

2. Transport3. Health4. Politics

5. Sports6. Crime7. Drama’s.

1. Education

Educational benefits for children through TV

channels:

TV can help kids learn about a

variety of subjects.

Children’s shows, offer opportunities to spark

learning.

Documentary and nature shows are also

entertaining and educational for kids.

Through media, kids can explore places,

animals, or things that they couldn’t see

otherwise.

Most kids are not able to visit a zoo or see a

giraffe in the wild, but many have seen these

things on TV.

Similarly they can explore different places or

things that they do not have access to visit.

Can build analytical skills by

discussing media.

What do you think will happen next? Who did it?

What will the result be? What could that

character have done instead?

When watching soap or dramas, a person thinks

of such questions which will help them learn to

think, problem solve, and predict, making TV

viewing a more active experience.

More important than just memorizing

facts, developing thinking skills will benefit them

for the rest of their lives.

Recent step by TV channels for

creating awareness/education:

The recent

commercial by the

Geo TV “Zara

Sochiye”

thinking over the

problems of society.

promoting social

development in the

society.

2. Transport

Awareness about Metro Bus Service.

It also gave people the idea of how much money is put in, in this project.

People get to know what's done with their money.

3. Health

Awareness about dengue virus.”Dengue Mukao Campaign”

Educating people about its symptoms, causes, prevention and cure measures.

Bringing different diseases into consideration.

Health awareness lead to social development.

4. Politics

The TV Channels plays a vital role in bringing the facts about different political parties to the public.

Helping people to decide whom to cast their vote

Voting the right person leads to social development.

5. Sports

Today, there are separate TV channels for sports.

These channels provide the public with entertainment through sports and gives them the information regarding different sports. For example: Geo Sports, etc.

These channels also provide the people with different expert reviews about the various sports.

It also helps to promote sports in the society which is definitely going to help in the social development of the society.

6. Crime

bringing different crimes in the spotlight

authorities to take measures to stop or at least

lessen those crimes.

7. Dramas

The various TV channels these days are showing dramas or soaps which are showing different issues of our society.

These dramas help the people to understand what problems such issues can create and how can we solve those problems.

Examples: rehai on HUM TV, Zindagi gulzar hai on HUM TV, etc.

Ethics:

unbiased and neutral news

and information

Being a media person one

should work free of all bribes

and pressures.

“Media is a double edged sword.

It has its benefits, it has its vices”

So is true for TV Channels

Negative Impacts of Electronic

Media on our Society

False values

Projecting values that are not true to our culture

and society.

Health

Children especially fall prey to negative

influences:

Smoking

Alcohol use

Negative Impacts of Electronic

Media on our Society

Opinions are manipulated

Our minds become putty in the hands of media.

Media molds our thoughts however they want.

Media brainwashes us and makes believe in

whatever they say.

News blown out of proportion

This causes people to act out in a negative way.

Causes a rift in society.

People only see and believe what they are shown

and they end up believing in lies.

Negative Impacts of Electronic

Media on our Society

Violence

Children sometimes try to reenact in real life what they see on TV.

Promotes negative behavior among people.

Moral values

Moral values are constantly put on a backburner because TV shows and movies don’t promote our true moral values.

This creates a moral vacuum.

Negative Impacts of Electronic

Media on our Society

Social isolation

People tend to spend more time in front of their televisions and computers.

Social interactions are reduced to a minimum.

Academic performance

Academic performance is thwarted.

Children are spending more time watching dramas and movies.

Spend less time studying.

Conclusion

For many years, electronic media has taken upon

itself the responsibility to give people insight into

what’s happening around them.

Good or bad impacts aside, media has been an

instrumental part in educating, entertaining and

informing the society for ages.

The good outweighs the bad because at the end,

it’s only a matter of how something is perceived by

someone.

References

http://lereveal.com/electronic-media-in-pakistan-2/

http://www.citypa.ca/Residents/Community/SocialDevelo

pment/tabid/452/Default.aspx

http://www.businessdictionary.com/definition/electronic-

media.html

http://answers.yahoo.com/question/index?qid=20091106

045303AAREK5Y

http://www.citypa.ca/Residents/Community/SocialDevelo

pment/tabid/452/Default.aspx