Topic- Analysis of TV channels (Kids & Infotainment Channels)

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Table of Contents

Sr.No Particulars Page No.

1. Introduction 2

2. Data-flow Diagram 4

3. Objectives 5

4. Hypothesis 6

5. Database & Methodology 5

6. Literature Review 7

7. Research 8

8. Statistical Analysis 10

9. Results, Findings 11

10. Conclusions 15

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Topic- Analysis of TV channels (Kids & Infotainment Channels) Television (TV) plays a major role in the flow of information and is equipped with the power to influence people, their beliefs and their opinions. Being a visual medium, its impact transcends the social and educational background of its viewers; more so, in a diverse country like India, where TV dominates the Media & Entertainment landscape as the preferred choice of entertainment. Size of TV Industry in India

Kids Channels

After GEC, Movies and news, Kids channels have the largest share of viewership. The

channels are responding well by incorporating increasingly vivid, superior and local

content. The year 2010, saw regionalization in this genre with national channels starting

Tamil & Telugu feeds, while SUN starting a dedicated kids channel in Tamil. This genre

has tremendous potential to grow given that the target audience for the „kids‟ channels

is not only kids, but also some viewers from the adult segments.

Infotainment Channels

Infotainment is "information-based media content or programming that also includes

entertainment content in an effort to enhance popularity with audiences and

consumers."[1] The term can also refer to the hardware/software products and systems

which are built into, or can be added to vehicles in order to enhance driver and/or

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passenger experience. It is a neologistic portmanteau of information and entertainment,

referring to a type of media which provides a combination of information and

entertainment. According to many dictionaries infotainment is always television, and the

term is "mainly disapproving." However, many self-described infotainment websites

exist, which provide a variety of functions and services, many of which include the

several increasingly popular social media websites and applications being used daily by

billions of users worldwide.

Viewership across TV Genres in India (%)

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DATA FLOW DIAGRAM

Content Creators

WB, Eros, Creative Eye

Ltd, Cine Excel

Broadcasters

Cartoon Network, Disney Channel, Pogo ,

Hungama,National Geographic, Discovery Channel,

Animal Planet

Distributors

Digicable, Hathway, Tata

Sky, Big TV, Bharti Airtel

End Users

They get access to the content

after paying a subscription fee to

the distributor

Age/Gender i.e

3 to 15 yrs & 20

to 60 yrs

Schedule/Time

/Frequency

Entertainment &

Gaining knowledge

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OBJECTIVES:

The study has been conducted to identify the TV Viewing habits (Kids and Geographic channels) of Population of India. The specific objectives of the study are:

To identify the frequency and time spent on watching television by population of

India.

To identify the various reasons for watching television programs.

To gain an insight into the categories of programs being preferred by population

of India.

To see the popularity of watching TV amongst kids.

HYPOTHESIS:

Large number of Infotainment Channel viewers belongs to age group 20-25

years.

Males spend more time watching these channels over females.

People prefer watching Infotainment Channels more on weekdays than

weekends.

National Geographic and Discovery are more preferred infotainment channels

among the viewers.

Children above 5yrs are allowed to watch kid‟s channels.

DATABASE & METHODOLOGY: This study has been conducted in Western region of India, a sample of minimum

respondents were selected from Maharashtra ( Mumbai). The study sample was 106

respondents. The data was collected personally (and via emails) in the month of March

2014. The respondents were deliberately selected to maintain equal distribution in age

and gender specifications. There were 61 males and 45 females whose responses were

selected for analysis. Also an effort has been made for equal distribution in age groups,

for analysis in each of the 4 categories of 15-25, 25-35 and 35-50 & 50 above age

groups.

For the purpose of research convenience sampling technique was used. The

questionnaire comprised of a rank question, close-ended questions, a 5 point liker scale

questions. The data collected through questionnaires was coded and tabulated keeping

in context with the objective of the study. It was further suitably analyzed by calculating

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percentages, frequencies and Cross-tabulation techniques.The data was analyzed

using SPSS throughout the study.

LITURATURE REVIEW:

KIDS CHANNEL:

Cartoon Network is an Indian television channel available on Dish TV, Tata Sky, Airtel

digital TV and other major Indian satellite and cable television providers. Distributed by

Turner Broadcasting System (a unit of Time Warner Inc.) specifically for the South

Asian region, the channel primarily airs animated shows in four different languages:

Hindi, English, Tamil and Telugu. It is based on the original American version of the

channel and started airing on 1 May 1995 as the first kids channel in India.

Pogo which launched on 1 January 2004, is a cable and Satellite television channel

created by Turner Broadcasting, is a unit of Time Warner for India which primarily

shows animated programming and some live-action shows based

in Mumbai, Maharashtra.

Nick is a television channel devoted to children launched in 2007 in India based in

Mumbai. It is part of Viacom 18. Nickelodeon India is available in four languages

(English, Hindi, Tamil and Telugu).

Hungama TV is a TV channel for kids in India based in Mumbai. Originally a subsidiary

of UTV Software Communications launched in 2004, the channel was sold to Disney in

2006. Ironically, Disney bought UTV in 2011. The channel helped to increase Disney's

presence in India. Hungama is now an operating unit of Disney Channel Worldwide. It is

aimed primarily at children and preteens (ages 4-14), available in three languages

(Hindi, Tamil and Telugu).

Toon Disney/Jetix India was a cable channel that first aired in India in 2004 based in

Mumbai. It showed Jetix throughout the day and showed the Toon Disney programming

from 11 am to 1pm during weekdays. It showed movies during the weekends.

INFOTAINMENT CHANNELS:

The National Geographic Channel, also commercially abbreviated as Nat Geo, is

an Indian subscription television channel that features non-fiction, factual programming

involving nature, science, culture, and history, produced by the National Geographic

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Society, just like History and the Discovery Channel. available in five languages

(English, Hindi, Tamil, Telugu and Bengali).National Geographic Channel is available in

India in both standard and high definition format.

Discovery Channel, the flagship network of Discovery Communications, is devoted to

creating the highest quality non-fiction programming in the world and remains one of the

most dynamic networks on television. First launched in 1985, Discovery Channel now

reaches more than 180 million subscribers in Asia Pacific. It offers viewers an engaging

line-up of high-quality non-fiction entertainment from blue-chip nature, science and

technology, ancient and contemporary history, adventure, cultural and topical

documentaries.

Animal Planet was launched on October 1, 1996; it was created by Discovery

Communications in cooperation with the British Broadcasting Corporation. On January

1, 1997, Animal Planet's distribution grew as a result of Advance Entertainment

Corporation selling the satellite transponder slot belonging to the WWOR EMI

Service (a national superstation feed of Secaucus, New Jersey/New York

City's WWOR-TV, that was implemented following the 1989 passage of the Syndication

Exclusivity Rights Rule by the Federal Communications Commission) to Discovery

Communications, replacing the feed with Animal Planet outright.

RESEARCH:-

In our study we have used Primary Data Collection Method. There are different methods

used for primary data collection which are Observation Method, Personal Interview,

Telephone Interview and Mail Survey.

We have used Mail Survey for Data Collection.The advantages of this method are-

Less Cost of Data Collection

Less Time of Data Collection

Wider coverage of population

Better accuracy of Data

Absence of Interviewers bias.

In mail survey, the researcher selects the required number of potential respondent of

the study from mailing list/ mailing panel provided by some organization.

For our survey we created the following questionnaire for respondents.

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1. At what time do you watch TV?

2. Do you think TV act as a Medium relaxation and Pass Time?

3. TV act as a Stress Management Tool?

4. Frequency of watching infotainment channels?

5. Favorite infotainment channels?

6. Which genre of program do you like to watch?

7. At which age do you think it‟s appropriate to allow children to start watching TV?

8. According to you do Kids prefer to watch infotainment channel?

9. Do you think Kids gain knowledge by watching kids channel? Your comment

10. Name a program you like or dislike from following? Describe your favorite

program

11. (Man v/s Wild, Megastructure, Destroyed in seconds, Extreme animals, River

monster, Unusual cultures)

12. Based on the above question rate your favorite TV program according to 6

statement

13. How often do you consider doing something that you saw on TV?

14. It‟s the weekend and you have a couple of hours to do whatever you want. What

would you do?

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Statistical Analysis:

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

AGE 106 1.00 4.00 1.6981 0.84143

GENDER 106 1.00 2.00 1.4245 0.49662

TIME 106 1.00 7.00 5.0566 1.41979

Valid N (list wise) 106

Correlations

AGE GENDER TIME

AGE

Pearson Correlation 1 -.215* -.089

Sig. (2-tailed) .027 .363

N 106 106 106

GENDER

Pearson Correlation -.215* 1 .033

Sig. (2-tailed) .027 .736

N 106 106 106

TIME

Pearson Correlation -.089 .033 1

Sig. (2-tailed) .363 .736

N 106 106 106

*. Correlation is significant at the 0.05 level (2-tailed).

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.Results/ Research Findings:

From the research that we did on TV channels the following observations are made.

1. Time duration of watching television is most significant between 7.00 to 10.00 PM. i.e

about 42% of respondents prefer to watch TV in that time.

2. MEDIUM OF RELAXATION AND PASS TIME: It is the second most significant factor

among 50 percent of population. Most of the Indian viewers as expected watch

television as a leisure activity or their favorite pass time. Television is still seen as a

major source of time pass by many households in India

3. STRESS MANAGEMENT TOOL: It is the third most significant factor among 40 percent

of population. As contrary to passing time, most of the respondents see television as

major source of stress management. The television programs which focus on comedy,

laughter etc have been a hug hit among the young population, which seems to enjoy

such programs and give a break to a hectic work life.

7.00 to 10.00 AM 4 4%

10.00 AM to 1.00 PM 4 4%

1.00 to 4.00 PM 11 10%

4.00 to 7.00 PM 7 7%

7.00 to 10.00 PM 45 42%

After 10.00 PM 30 28%

Other 5 5%

Strongly Disagree 18 17%

Disagree 11 11%

Can't Say 10 10%

Agree 52 50%

Strongly Agree 12 12%

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4. GENERATION OF KNOWLEDGE AND LEARNING: It is the most significant factor in

analysis. It explains the intent of Indian viewers while watching various television

programs. Most of the viewers seek knowledge and learning from various television

programs, or they prefer to watch such programs which help them refresh their

knowledge.

5. The frequency of watching Infotainment Channels was also sometimes. Respondents

prefer other channels more than these. But we can‟t deny that 24-25% do watch

Infotainment Channels.

Strongly Disagree 13 13%

Disagree 18 17%

Cant Say 20 19%

Agree 41 40%

Strongly Agree 11 11%

Very Often 23 22%

Often 26 25%

Sometimes 38 36%

Rarely 16 15%

Never 3 3%

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6. The favorite Infotainment Channels from the survey are Discovery and National

Geographic Channels because of the programmes that they broadcast.

7. In Infotainment Channels people like to watch Food Programs more.Travel & Living and

Wildlife genre are also equally preferred.

National Geographic Channel 41 20%

Animal Planet 22 11%

Discovery Channel 52 25%

Fox Traveler 26 13%

TLC 28 13%

History TV18 28 13%

Other 11 5%

Wildlife 45 25%

Travel & Living 47 27%

Food 56 32%

Nature 29 16%

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8. The children should be allowed to watch TV at the age of 7 and above. As kids

channels are increasing day-by-day children below that age also like to watch TV 8%

respondents also said that children should never watch TV as it is just waste of time

and addictive.

1-2 8 8%

3-4 24 23%

5-6 31 30%

7+ 33 32%

Never 8 8%

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Conclusions:

This survey has provided current, factual information based on a sample and helped us

understand what people themselves have to say about it. We gained some insight into

their preferences and found that people spend most of their free time on weekends with

electronic media. The data collected has given us a better understanding of the

proportional usage of various media. It is clear from this survey that television is the

medium of the masses. It can be found across the socio-economic spectrum. It is also

most commonly associated with the word „media‟. In addition, TV programmes are the

most common form of media experienced throughout the sample.

While children seem to get a lot of entertainment from television, they also look at it as a

source of readily available information. Television is a „window to the world‟ for most

children but we know what is seen on television is only one point of view. Therefore, we

must give them analytical tools to sift through the clutter of available information and

critically examine what they see and hear, so they can make better and more informed

decisions about the media‟s influence in their lives.

The findings of the study reveals that most of the young Indians watch television either

“Often” or “Sometimes‟ and spend about 3-5 hours daily. It can be further concluded

from the study that there is no significant difference in frequency of watching television

between Males and Females, with almost equal mean average scores of around 2.67

as shown by the t-values. With increase in age, there is no significant change in the

pattern of television viewing.

The study also highlights the various reasons for Indian youth to watch television,

mainly three factors emerged as most significant which includes, Generation of

Knowledge and Learning, Medium of Relaxation and Pass time and Stress

management tool. It can be concluded that most of the young Indians view television as

a learning tool and their favorite time pass activity. Some use television as a stress

management tool to counter their stressful work life.

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GROUP MEMBERS:

PRAJAKTA SOHANI- C52

NIKITA KARWADE- C28

MANGESH SONAWANE- C22