Present

ChristmasConcentration

Remember the game of Concentration you played as a child where the objective was to match like cards? Bob and The Wolf are playing Christmas Concentration this holiday season and their listeners have

the opportunity to play the game by trying to uncover like sponsor logos to win that sponsor’s prize. In addition to listeners calling in to play, they can also register online. Every on-air caller that qualifies

to play will represent themself and a virtual player. If the on-air contestant uncovers two like sponsor logos, both the on-air and

virtual contestant win the revealed prize!

Elements of Campaign:• Sponsor Prizes posted online 12/2 • On-air teasers begin 12/2-12/8• Pre-promotion begins 12/2 – 12/8

• On-Air & Online Contest begins 12/9 – 12/20

Campaign Elements

Christmas Concentration offers 10 businesses the opportunity to stay top of mind during the busy holiday season in 2013 with a high-impact, high

frequency, multi-media package consisting of exposure via:

Radio InventoryA customized commercial schedule and numerous promotional mention ensure tremendous frequency.

Digital MediaYour company will receive placement on the Christmas Concentration page of each of our station’s websites during the campaign which includes logo and link back to your company’s website.

E-NewslettersIn conjunction with the customized commercial schedule, on-air promos and exclusive web presence, we will place a hyperlinked banner ad in a prominent position on our e-blasts that are distributed to over 9,500 loyal VIP listeners. This will enhance the listener’s ability to immediately associate with and interact with your company.

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Each station’s home page slideshow features the contest:

The printable PDF of the game board is on each station website:

The entire Christmas

Concentration contest page

showcases each sponsor, their

logo, their prize and a link back to their website

St. Nick Sponsorship

• Your sponsorship includes:

– Inclusion in a minimum of 150 (:30) recorded promotional announcements (1/2 on Bob; 1/2 on Wolf)

– Numerous live mentions during the contest – Logo on the Christmas Concentration banner of each station’s homepage

slide show– Logo in dedicated e-blasts to over 9,500 VIP members between both stations– Logo and link on the Christmas Concentration contest page– $2,500 customized commercial schedule to run by December 31 st

Promotional Value: $6,260Investment: $2,500 *

* Plus 4 prizes valued at $250 each *

Signature: ________________________ Date: ___ /___ / 2013 Business Name: ____________________________

Mrs. Claus Sponsorship

• Your sponsorship includes:

– Inclusion in a minimum of 100 (:30) recorded promotional announcements (1/2 on Bob; 1/2 on Wolf)

– Numerous live mentions during the contest – Logo in dedicated e-blasts to over 9,500 VIP members between both

stations– Logo and link on the Christmas Concentration contest page– $1,500 customized commercial schedule to run by December 31st

Promotional Value: $5,400Investment: $1,500 *

* Plus 4 prizes valued at $100 each *

Signature: ________________________ Date: ___ /___ / 2013 Business Name: ____________________________

Rudolph sponsorship

• Your sponsorship includes:

– Inclusion in a minimum of 80 (:30) recorded promotional announcements (1/2 on Bob; 1/2 on Wolf)

– Numerous live mentions during the contest – Logo in dedicated e-blasts to over 9,500 VIP members between both

stations– Logo and link on the Christmas Concentration contest page– $1,000 customized commercial schedule to run by December 31st

Promotional Value: $3,700Investment: $1,000 *

* Plus 4 prizes valued at $50 each *

Signature: ________________________ Date: ___ /___ / 2013 Business Name: ____________________________

Santa’s Elf sponsorship

• Your sponsorship includes:

– Inclusion in a minimum of 40 (:30) recorded promotional announcements (1/2 on Bob; 1/2 on Wolf)

– Numerous live mentions during the contest – Logo in dedicated e-blasts to over 9,500 VIP members between both

stations– Logo and link on the Christmas Concentration contest page– $750 customized commercial schedule to run by December 31st

Promotional Value: $2,850Investment: $750 *

* Plus 4 prizes valued at $25 each *

Signature: ________________________ Date: ___ /___ / 2013 Business Name: ____________________________