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Coca Cola Pvt Ltd.

PRESENETED TO:

MR. Musheer Raza

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Coca Cola Pvt Ltd.

Marketing Mix OfCoca Cola

Presented By

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Coca Cola Pvt Ltd.

Introduction

Dr.John Pemberton

Establish in 1886

1986 merge

Largest Soft drink

company

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Coca Cola Pvt Ltd.

Coke History In Pakistan

53 years of dedicatedservice

CCBPL

10 OPRATINGPLANTS

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Coca Cola Pvt Ltd.

Popular Slogans of Coke

1886 Drink Coca-Cola

1942 The only thing like

Coca-Cola is Coca-Cola

itself

1993 Always. Coca-Cola

2001 Life is Good

2005 Geo Coke Zindagi

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Coca Cola Pvt Ltd.

Mission Statement of

Coca-Cola

Brand Coca Cola is thecore of our business

Customer is king;

Customer demand driveseverything we do

We will serve consumersa broad selection of thenonalcoholic ready-todrink beverages theywant to drink through outthe day

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Coca Cola Pvt Ltd.

Target Marketing

Mass Marketing

Segmented Marketing

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Coca Cola Pvt Ltd.

Marketing Mix Of Coca-Cola

Product

Price

Place

Promotion

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Coca Cola Pvt Ltd.

Product

Product Range Coke,

Sprite

Fanta Diet coke

Bottle sizes SSRB

LRB NRB

PET 1.5

CANS

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Coca Cola Pvt Ltd.

Product

Packing

Product strategy

Levels of product

Coreproduct

Actual product

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Coca Cola Pvt Ltd.

Product

Product Classifications

Branding Brand Equity

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Coca Cola Pvt Ltd.

Price

Price Rs.10/- for 250-ml bottle

Rs.25/- for tin

Rs.30/- for 1 liter bottle

Rs.50/- for 1.5 liter bottle.

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Coca Cola Pvt Ltd.

Price

PRICE STRATEGY

Trade Promotion

Coca Cola Company

gives incentives to middle

men

Seen as sold

Cash Incentives

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Coca Cola Pvt Ltd.

Price

Different Price in

Different Seasons

Different in Summer

Different In Ramadan

Different In Competition

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Coca Cola Pvt Ltd.

Place

Availability

Available in posh areas

Available in Backward

areas

Extent in posh areas

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Coca Cola Pvt Ltd.

Place

DISTRIBUTION

CHANNELS

Direct selling

Indirect selling

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Coca Cola Pvt Ltd.

Place

FACILITATING THE

PRODUCT BY

INFRASTRUCTURE

Vizi cooler

Freezers

Display racks

Free empty bottles and

shells for bottles

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Coca Cola Pvt Ltd.

Place

Market

segmentation

Segment size

Segment growth

Segment structuralattractiveness

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Coca Cola Pvt Ltd.

Place

Coke segmentation

strategy

GeographicSegmentation

Internationally

Climatic Locally

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Coca Cola Pvt Ltd.

Place

Demographic

Segmentation

Age

Family type

Income

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Coca Cola Pvt Ltd.

Promotion

Advertisements with

slogans

Coca-Cola enjoys

Always Coca-Cola

Eat Cricket, sleep cricket,

and drinkCoca-Cola Maza zindgi ka Coca-

Cola

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Coca Cola Pvt Ltd.

Promotion

Sponsorship

Sports e.g. cricketmatches and hockey

Events e.g. basant

festivals

Artist album e.g.Arar-

ul-Haq

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Coca Cola Pvt Ltd.

Promotion

PROMOTION

STRATEGIES

Getting shelvesEye Catching

Position

Sale Promotion

UTC Scheme

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Coca Cola Pvt Ltd.

Promotion

PUBLICITY

Print media Pos material

TV commercial

Billboards andholdings

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Coca Cola Pvt Ltd.

Promotion

Prize schemes

Coca-Cola glassesBicycles

TV (16, 21.28)

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Coca Cola Pvt Ltd.

Promotion

Prize cuts from timeto time

Ramadan offer

Eid offer

Buy one get one free

Anniversary offer Independence Day

offered

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Coca Cola Pvt Ltd.

Promotion

Billboard electronic

sign board

In major public areas,

liberty bank square

At center point.etc

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Coca Cola Pvt Ltd.

Promotion

Promotional

campaigns of coke

BASANT

Concerts and charity

programs

Cricket players for

promotion

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Coca Cola Pvt Ltd.

Conclusion Recommendations

Bottle shape

Should be flexible in

policies Launch Kingly

water

BOTTLE SAHPE.