Preparing for the Japanese Market

8/12/2019 Preparing for the Japanese Market

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Food and beverage to Japan

Preparing for the Japanese market


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Australian Trade Commission (Austrade) > 1

Introduction

What do you need to do to prepare for exporting to Japan?

How do you start researching the competition?

What is the potential of your product in Japan?

This reporthas been developed to help you make an informed decision whether Japan is the right market for you.

Japan is an attractive market for Australian food companies due to its significant population base with a relatively

high average income. It is Australias number one export destination for food and beverage. However, due to

ongoing economic stagnation, global competition and recent significant disasters there is a greater expectation

from the Japanese consumer to buy products at a more competitive price point, or for products to over deliveron

the price-quality ratio. To succeed you will have to be more competitive, innovative and appealing.

The Japan market is tough, but there are still quality opportunities for the right companies with the right products,

the best quality and the best packaging. Retail access is via huge supermarkets, smaller chains with an

international flavour, independent gourmet outlets and mini-marts.

A broad overview of the Japan food market

Over the decades the Japanese diet has extended from traditional fare to international cuisine; in fact, almost every

possible cuisine is catered for amongst the many restaurants in Tokyo. The Japan market is now a highly

sophisticated and highly competitive global food market where suppliers have responded energetically to consumer

demand for high quality, international and healthy products.

Japan has a significant food culture a travel souvenir is almost always food related, gift giving after holidays is a

mandatory part of culture and more often than not, those gifts are something special that can be eaten.

The Japan market is easier to enter if you have:

A real point of difference

Products which are the same or similar to items already on the shelf have to compete on price, which alone

makes market entry difficult. Use your research to help define your Unique Selling Proposition (USP)

specifically for Japan, help the importer and retailer understand how listing your product will help their

business in the long term.


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Produce for the market

Be prepared to make adjustments to your product to meet Japanese market and consumer requirements.

For example, Japanese consumers prefer smaller sizes and portions, or individual portion packaging.

Unusual flavours

Japanese consumers appreciate different and new eating experiences. For example, while green tea and

sakura (cherry blossom) are traditional flavours in Japan, you will see interesting flavour combinations such

as gorgonzola and honey.

Eye-catching and image enhancing packaging

Packaging is everything in Japan, it is an integral part of their culture and is not only applicable for food and

beverage but for all goods. Consumers are design-aware and highly value aspirational/individualistic

packaging. Average packaging will not be accepted in Japanit must be of a very high level with attractive

designs and significant information in Japanese.

Shelf space

The premium supermarkets with international flair offering a price point more receptive to Australian

products often have limited shelf space. It may be required that not only do you need to pack smaller

portions but you may also need to pack in a different package shape. Ideally, something that stands out but

also taking up minimum horizontal shelf space.

Quality awards from renowned food events

A respected award can assist to persuade discerning consumers to try a new product.

A focus on the environment

Environmental issues are important in Japan in terms of production, product and packaging. Make sure this

is highlighted on your packaging, marketing material, website, etc.

Food safety and traceability

Do you have formalised systems in place to ensure traceability of your product and / or all ingredients in

your product? Food safety and traceability is importantif you have a formalised system in place this is an

excellent selling pointhighlight this in your marketing material and where possible on your packaging.Major retailers and supermarket chains are becoming more conscious about standardisation of quality

standards and therefore an increasing number of suppliers are applying internationally recognised

standards such as SQF and Global GAP.

A free from selling point

As in many first world markets, food choices in Japan are increasingly as much about health as flavour.

Many consumers actively look for products that are gluten, fat or sugar free.


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A healthy benefit

Nutritional information labelling is educating Japanese shoppers into healthier food options. Low fat, low

sugar or low salt can be very persuasive selling points.

Competitive pricing

This doesnt mean cheap although value is more important than ever at the moment for the major

retailers (supermarkets) during the global economic crisis. It means being price competitive in your sector

and meeting expectations that you will over deliver on taste/quality against price.

Promotional flair

Your importer will expect you to have the financial and physical resources to help with promotions. You

should be prepared to contribute creative ideas for innovative and cost-effective marketing and promotion.

High quality marketing material

This needs to be export-focused with the most important information translated into Japanese. Dontassume what works in Australia will work in Japan.

A clear website

Your website will need to include an international/export section with the most important selling

informationin Japanese and linked in with key Japanese search engines, your importer etc.

Clear pictures of your products and the packaging are vital and if you prefer not to go into detail to this

extent on your website due to copyright concerns then you will need an email version to send to short-listed

/ qualified prospects.

Clear export price information

You need good documentation that describes your export product range. This should include a clear

photograph of your packaging, together with packaging information (such as package size dimensions, the

number of units per master carton, number of master cartons per pallet etc).

An Australian domestic track record

You will often be asked: How successful are you in the Australian market? Where do you sell (locally

and/or in multiple Australian states)? What market segment do your products occupy? What promotional

activity has worked well for you in Australia?

Supply capacity

This is crucial because your importer will be making a significant investment of time and effort in promoting

your new product, you must have the capacity and capability to meet projected demand.


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Online research

Before you travel to Japan you can do some useful food and beverage research checking price/quality/brand

comparisons online. Internet shopping and home delivery in the food and beverage sector is very popular in Japan,

and its growing strongly. Unfortunately, many sites are in Japanese. Weve included some sites below in English

and have highlighted relevant Japanese language sites that offer a good visual presentation.

Major department stores and supermarkets

Mitsukoshi Department Main and Ginza

Topwww.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20

Foodwww.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040

Takashimaya

Topwww.takashimaya.co.jp/shopping/

Foodwww.takashimaya.co.jp/shopping/food/

Isetan

Topwww.isetan.co.jp/icm2/jsp/shops/index.jsp

Food

www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9C

AEON Supermarket Shinagawa Seaside Store (AEON Group)

Tophttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspx

TopValu (AEONs PB)

http://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&

View=lnkbImageList&Sort=default&Init=true

Food and alcohol

http://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&

View=lnkbImageList&Sort=default&Init=true

Ito-Yokado Supermarket Oimachi Store (7&I Group)

Topwww.iy-net.jp/nsmarket/shoptop.do?shopcd=00176

Seven Premium (7&Is PB)www.iy-

net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006 Foodwww.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001

Beverage and alcoholwww.iy-

net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002

Online based retail stores

Rakuten

This is the biggest online shopping mall in Japan selling a wide range of food and beverage products. Examples

are as follows:

Seafoodhttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xs
http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.takashimaya.co.jp/shopping/http://www.takashimaya.co.jp/shopping/http://www.takashimaya.co.jp/shopping/http://www.takashimaya.co.jp/shopping/food/http://www.takashimaya.co.jp/shopping/food/http://www.takashimaya.co.jp/shopping/food/http://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9Chttp://www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9Chttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100236/?l-id=gt_fod_l_xshttp://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10002http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10001http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/getfirstcategoryproducts.do?shopcd=00176&categoryCode=10006http://www.iy-net.jp/nsmarket/shoptop.do?shopcd=00176http://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002321&WKCD=F1002321&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/category_list.aspx?CD=F1002977&WKCD=F1002977&View=lnkbImageList&Sort=default&Init=truehttp://netsuper.aeon.jp/shinagawaseaside/shop/top.aspxhttp://www.isetan.co.jp/icm2/jsp/shops/foods/index.jsp;jsessionid=8E090047B479AE9FF46F9E78602E2B9Chttp://www.isetan.co.jp/icm2/jsp/shops/index.jsphttp://www.takashimaya.co.jp/shopping/food/http://www.takashimaya.co.jp/shopping/http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displaylarge&genre_cd=20&lcat_cd=2040http://www.mitsukoshi.co.jp/shop?EcLogicName=category.displayindex&genre_cd=20


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Meathttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xs

Rice, grain, cerealhttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xs

Dairy productshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xs

Fruit and vegetableshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xs

Sweets and confectionerieswww.rakuten.co.jp/category/sweets/

Water and soft drinkswww.rakuten.co.jp/category/drink/

Amazon Japan

Foodwww.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051

Yahoo Japan

Foodhttp://shopping.yahoo.co.jp/category/2498/recommend

Radish Boyawww.radishbo-ya.co.jp/index.html

Organic and health food shop

Oisixwww.oisix.com/

Natural and organic food shop

Comparison shopping engine

The following website searches product prices at different retailersenter the product name in the search engine.

Kakaku.com

Foodhttp://kakaku.com/food/

Drinkshttp://kakaku.com/drink/

Self-guided retail tours in Tokyo

When you arrive in Tokyo we suggest you research the food and beverage offering at the following department

store food halls, small chain supermarkets with an international flair, food retailers and major supermarkets.

Tokyo & Nihonbashi area

1. Mitsukoshi (B1 and B2)

www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10Address: 1-4-1 Nihonbashi Muromachi Chuo-ku Tokyo | Tel: +81 3 3241 3311Access:1 min walk from subway Mitsukoshimae station, 5 min walk from Nihonbashi station (B11 exit),

10 min walk from JR Tokyo station (Nihonbashi exit). See 1 on the map

2. Takashimaya (B1 and B2)www.takashimaya.co.jp/tokyo/index.htmlAddress: 2-4-1 Nihonbashi Chuo-ku Tokyo | Tel: +81 3 3211 4111Access: 5 min walk from JR Tokyo station (Yaesu North exit), 4 min walk from subway Nihonbashi

station (B1 exit). See 2 on the map

3. Meidi-yawww.meidi-ya-store.com/store_guide/kyobashi.htmlAddress: 2-2-8 Kyobashi Chuo-ku Tokyo | Tel: +81 3 3271 1134
http://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://www.rakuten.co.jp/category/sweets/http://www.rakuten.co.jp/category/sweets/http://www.rakuten.co.jp/category/sweets/http://www.rakuten.co.jp/category/drink/http://www.rakuten.co.jp/category/drink/http://www.rakuten.co.jp/category/drink/http://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://shopping.yahoo.co.jp/category/2498/recommendhttp://shopping.yahoo.co.jp/category/2498/recommendhttp://shopping.yahoo.co.jp/category/2498/recommendhttp://www.radishbo-ya.co.jp/index.htmlhttp://www.radishbo-ya.co.jp/index.htmlhttp://www.radishbo-ya.co.jp/index.htmlhttp://www.oisix.com/http://www.oisix.com/http://www.oisix.com/http://kakaku.com/food/http://kakaku.com/food/http://kakaku.com/food/http://kakaku.com/drink/http://kakaku.com/drink/http://kakaku.com/drink/http://www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10http://www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10http://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.meidi-ya-store.com/store_guide/kyobashi.htmlhttp://www.takashimaya.co.jp/tokyo/index.htmlhttp://www.mitsukoshi.co.jp/shop?EcLogicName=storeinfo.storetopInfo&tenpoCd=10http://kakaku.com/drink/http://kakaku.com/food/http://www.oisix.com/http://www.radishbo-ya.co.jp/index.htmlhttp://shopping.yahoo.co.jp/category/2498/recommendhttp://www.amazon.co.jp/%E9%A3%9F%E5%93%81/b/ref=sa_menu_food5?ie=UTF8&node=70903051http://www.rakuten.co.jp/category/drink/http://www.rakuten.co.jp/category/sweets/http://search.rakuten.co.jp/search/mall/-/100246/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100262/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/110472/?l-id=gt_fod_l_xshttp://search.rakuten.co.jp/search/mall/-/100228/?l-id=gt_fod_l_xs


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Access: Located on top of the exit number 7 of subway Kyobashi station. See 3 on the map

Map around Tokyo and Nihonbashi stations

Roppongi and Azabujuban area

1. Precce Premiumwww.tokyu-store.co.jp/precce_premium/Address: Level B1 Gardenside Tokyo Midtown 9-7-4 Akasaka Tokyo | Tel: +81 3 5413 5109

Access: 1 min walk from subway Roppongi Station. See 1 on the map

2. Motomachi Union (Newest store open 24 hours)www.unionex.co.jp/open/roppongi.htmlAddress: The Roppongi Tokyo Plaza 3-7-1-101 Roppongi Minato-ku Tokyo | Tel: +81 3 3582 9450Access: 3 min walk from subway Roppongi station, 7 min walk from subway Roppongiicchome station.

See 2 on the map

3. Meidi-yawww.meidi-ya-store.com/store_guide/roppongi.htmlAddress: 7-15-14 Roppongi minato-ku | Tel: +81 3 3401 8511

Access: 1 min walk from subway Roppongi station (exit 2). See 3 on the map

4. Dean & Delucawww.deandeluca.co.jp/storelocations/market/roppongi/

1

3

2

Nihonbashi station

Tokyo station

Kyobashi station

Mitsukoshimae station
http://www.tokyu-store.co.jp/precce_premium/http://www.tokyu-store.co.jp/precce_premium/http://www.tokyu-store.co.jp/precce_premium/http://www.unionex.co.jp/open/roppongi.htmlhttp://www.unionex.co.jp/open/roppongi.htmlhttp://www.unionex.co.jp/open/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.deandeluca.co.jp/storelocations/market/roppongi/http://www.meidi-ya-store.com/store_guide/roppongi.htmlhttp://www.unionex.co.jp/open/roppongi.htmlhttp://www.tokyu-store.co.jp/precce_premium/


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Address: Level B1, Tokyo Midtown 9-7-4 Akasaka Minato-ku Tokyo | Tel: +81 3 5413 3580

Access: 1 min walk from subway Roppongi Station. See 4 on the map

5. Nisshin World Delicatessenwww.nissinham.co.jp/nwd/Address: 2-34-2, Higashiazabu Minato-ku Tokyo | Tel: +81 3 3583 4586

Access: 3 min walk from subway Azabujuban station (exit 3 or 6). See 5 on the map, it is also a

relatively short walk from the Austrade Tokyo office located at the Australian Embassy.

Map around Roppongi and Azabujuban stations

1 4

3

2

5Azabujuban station

Roppongi station

Australian Embassy
http://www.nissinham.co.jp/nwd/http://www.nissinham.co.jp/nwd/http://www.nissinham.co.jp/nwd/http://www.nissinham.co.jp/nwd/


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Shibuya and Omotesando area

1. Tokyu Department Store Toyoko Store (famous Tokyu Food Showdeli section)

www.tokyu-dept.co.jp/toyoko/

Address: 2-24-1 Shibuya Shibuya-ku Tokyo | Tel: +81 3 3477 3111

Access: 1 min walk from JR Shibuya station. See 1 on the map.

2. Seibuwww2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Top

Address: 21-1 Udagawacho Shibuya-ku Tokyo | Tel: +81 3 3462 0111

Access: 2 min walk from JR Shibuya station. See 2 on the map.

3. Kinokuniya International in Omotesandowww.super-kinokuniya.jp/store/international/

Address: Level b1 AO Bldg 3-11-7 Kitaaoyama Minato-ku Tokyo | Tel: +81 3 3409 1231

Access: 2 min walk from subway Omotesando station (exit B2). See 3 on the map.

4. Peacock Store in Aoyamawww.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.html

Address: 3-1-34-101 Minamiaoyama minato-ku Tokyo | Tel: +81 3 3404 6661

Access: 2 min walk from subway Omotesando station (exit B2). See 4 on the map.

Map around Shibuya and Omotesando stations

1

3

4

2

Shibuya station

Omotesando station
http://www.tokyu-dept.co.jp/toyoko/http://www.tokyu-dept.co.jp/toyoko/https://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttps://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttps://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttp://www.super-kinokuniya.jp/store/international/http://www.super-kinokuniya.jp/store/international/http://www.super-kinokuniya.jp/store/international/http://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.peacock.co.jp/peacock_shop_info/east_aoyama/aoyama.htmlhttp://www.super-kinokuniya.jp/store/international/https://www2.seibu.jp/wsc-customer-app/page/020/dynamic/top/Tophttp://www.tokyu-dept.co.jp/toyoko/


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Shinjuku area

1. Isetanwww.isetan.co.jp/icm2/jsp/store/shinjuku/index.jspAddress: 3-14-1 Shinjuku Shinjuku-ku Tokyo | Tel: +81 3 3352 1111Access: 1 to 3 min walk from subway Shinjukusanchome station (exit B3,4,5), 5 min walk from JR

Shinjuku station, 7 minute walk from Odakyu or Keio line Shinjuku station. See 1 on the map.

2. Odakyuwww.odakyu-dept.co.jp/shinjuku/Address: 1-1-3 Nishishinjuku Shinjuku-ku Tokyo | Tel: +81 3 3342 1111

Access: 1 min walk from JR Shinjuku station. See 2 on the map.

3. Takashimaya (Kinokuniya on B1)www.takashimaya.co.jp/shinjuku/index.htmlAddress: 5-24-2 Sendagaya Shibuya-ku Tokyo | Tel: +81 3 5361 1111Access: 1 min walk from JR Shinjuku station (New South exit), 5 min walk from subway Shinjuku station.

See 3 on the map.

4. Seijoishiiwww.seijoishii.co.jp/index.htmlAddress: level 1 Lumine Shinjuku 2 3-38-2 Shinjuku-ku Tokyo | Tel: +81 3 3348 5133

Access: 1 min walk from JR Shinjuku station (East South exit). See 4 on the map.

Map around Shinjuku station

Shinagawa area

1. AEON Supermarket Shinagawa Seaside storewww.aeon.jp/aeon/shinagawaseaside/

Address: 4-12-5 Higashishinagawa Shinagawa-ku Tokyo | Tel: +81 3 5715 8300

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Shinjukku station

Shinjukusanchome station
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Access: 1 min walk from Rinkai Line Shinagawaseaside station. See 1 on the map.

2. Ito-Yokado Supermarket Oimachi storewww.itoyokado.co.jp/blog/176/Address: 1-3-6 Oi Shinagawa-ku Tokyo | Tel: +81 3777 6611

Access: 2 min walk from JR Shinagawa station. See 2 on the map.

3. Queens Isetanwww.queens.jp/shops/tokyo/13_shinagawa.htmlAddress: Level 3 Atre Shinagawa, 2-18-1 Konan Minatoku Tokyo | Tel: +81 3 6717 6262


4. Dean & Delucawww.deandeluca.co.jp/storelocations/market/shinagawa/

Address: Level 2 Atre Shinagawa, 2-18-1 Konan Minatoku Tokyo | Tel: +81 3 6717 0935


5. Seijoishiiwww.seijoishii.co.jp/index.html

Address: Level 1, Lumine the Kitchen 3-26-27 Takanawa Minato-ku Tokyo | Tel: +81 3 3445 2611


Map around Shinagawa station

DisclaimerAustrade does not endorse or guarantee the performance or suitability of any introduced party or liability for the accuracy or

usefulness of any information contained in this Report. Please use commercial discretion to assess the suitability of anybusiness introduction or goods and services offered when assessing your business needs. Austrade does not accept liability

for any loss associated with the use of any information and any reliance is entirely at the users discretion.

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Shinagawa station5

Shinagawaseaside station

Oimachi station
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Documents

Preparing for the Japanese Market