Prepared for:

Nathan Greenberg

Marketing Director

Moss Brothers

José Has Purchase Power!

Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

39,000 Listeners

32,000 Listeners

27,300 Listeners

7986

153

$10K-$14,999 $15K-$19,999 $20K-$24,999

Amount Household plans to pay for a new vehicle in 2011

(Index)

Vehicle Price Range

José Loves Big Vehicles!

58,800 Listeners

142,200 Listeners

265,700 Listeners

341,500 Listeners

Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

Type of Domestic Vehicle KLYY’s Listeners Own or Lease

(Index)

118106 104

97 92

Van Compact Truck Mid-Size Large

José Plans to Buy/Lease New Vehicles Next Year!

37K

Listeners

56,800

Listeners

29,600

Listeners

Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

251

164

114 113 103

Van/Mini Van Pickup Truck Mid-Size Sport Utility Any New Vehicle

Type of Vehicle KLYY’s Listeners Plan to Buy/Lease in 2011

(Index)

José’s Vehicle Preferences

Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

Make of Vehicle Owned or Leased (% of Station)

29%28%

26%

18% 18%

12%

7%

3% 2% 2% 2%

Ford Chevrolet Toyota Nissan Honda Dodge GMC Hyundai Cadillac Chrysler Jeep

José’s Demographic Profile

Male54%

Female46%

Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

11%

33% 34%

17%

3%2%

18-24 25-34 35-44 45-54 55-64 65+

KLYY Males Slightly Outnumber

Female Listeners

Age Demographics of the KLYY Listener

Yes Way José!

• Employment Status:– 34% Employed Full-time– 26% Employed Part-time

• Jose’s Annual Household Income:– 27% Earn between $35K -$50K– 9% Earn between $50K-$75K– 14% Earn $75K+

• Education:– 39% Less than 12th grade– 40% High School graduates– 15% Some college– 5% College graduate or more

• Occupation:– 20% White Collar– 40% Blue Collar

• Home Ownership:– 43% Own– 51% Rent

• Children in the household:– 27% have none– 15% have one– 27% have two– 31% have three or more

Source: Scarborough , Riverside, San Bernardino, Orange County, release 2 2010, annual study, Hispanic A18+ who listen to KLYY

José is the #1 Station in the Inland Empire! P25-54 AQH Share

Full Week Share

KLYY 7.0KOLA 6.0

KRQB 5.5

KGGI 4.5

KFRG 4.3

AM Drive Share

KLYY 6.0KRQB 5.8

KOLA 5.3

KFRG 4.6

KGGI 4.3

Mid Day Share

KLYY 8.8KOLA 7.5

KRQB 5.6

KGGI 4.4

KFRG 3.6

PM Drive Share

KLYY 6.4KOLA 5.5

KFRG 5.2

KGGI 4.7

KRQB 4.0

Weekend Share

KLYY 7.7KRQB 6.1

KOLA 5.5

KGGI 4.6

KFRG 3.5

#1 #1 #1

#1 #1

Source: Arbitron, Riverside-San Bernardino metro, P25-54 AQH Shares, October 2010