Prepared by Into the blue

The Isle of Wight has 15 years of heritage in hosting Extreme Sports

Festivals. Big Blue Festival is the breakthrough extreme sports festival in the

UK boasting the UK’s biggest freesports park, sports in land, sea and air –

combined with the party atmosphere you would expect from an Isle of Wight

Festival

Over 20 extreme sports

Big Blue accommodates over 20 extreme sports with events on water, land, air and

beach, and music to chill out to on the green

The Big Blue Freesports Park

The Big Blue Freesports Park provides a dramatic festival centrepiece, covering

multiple extreme sports with professional displays and competitions in everything from

BMX and Skateboard, to Beat Box, Graffiti Jams and Park DJs

For those want to get interactive

„Play‟ gives the public the chance to have a go and taste the sports!

A Big Screen and Live Stage

A Big Screen will show live coverage from around the Festival, providing sponsor

images and messages to the crowd.

Newton Faulkner to perform on the beach from early evening, and a DJ party with

Rob Da Bank will entertain into the night

• More mainstream than ever before – attracting more big brands

• Many sports are now, or soon to be, in the Olympics: Wind Surfing (Since LA 1984) Skateboarding

(debut 2012) Kite Surfing (IKA 2016) BMX (Beijing 2008)

• London 2012 - extreme sports street demo at the opening ceremony

• Appeals to youth and family markets - funky youths - active families

• Many have low cost entry points – anyone can have a go

• Sport England's Active People Survey 2008/09, extreme sports experienced increased participation

rates whilst more mainstream sports such as football have experienced a significant decrease

• USA - participation in Climbing + 63%, whilst Baseball -28%

• “It's estimated that over 2 million people - 5% of the British population - now participate in the

various forms of extreme sports in the UK”. The Observer, March 2005

• 8% of the UK population have participated in windsurfing,

30% state they would like to try if they had the opportunity,

(Mintel, 2005)

• Skateboarding - 49% increase in participation from

2002-08, with 14 million people participating in the US

Extreme Sports

Spectator viewing figures are estimated at

20,000 over the 3 days. Confirmation of the

Red Arrows will be a major factor

Projected ‘main village’ footfall is 3,000

per day over 3 days (9,000 total)

Demographic – two distinct audiences:

- 16-35 year olds

- modern active families

5,000 people tried sports in the past

4 festivals

Approx 500 competitors –

UK and International fleets

Big Blue Visitors

At Big Blue 2010 a range of around 20 different action sports and activities

will be taking place on LAND, SEA and AIR:

• Professional demonstrations and displays

• Competitions running throughout the weekend

eg South Coast Surfing Championships, British Paddle Board

championships

• PLAY – where the public get involved

Visitors can try each sport on offer, under professional supervision of

course!

“Professionals will be demonstrating mountain boarding…

and Parkour, but mere mortals are encouraged to have a go too!”

The Sunday Times, 2009

Big Blue = Action Sports

The Sports

ON THE WATERWindsurfing, Kitesurfing, Jet Ski, Thundercats, Sailing, Canoe/Kayak,

Stand Up Paddle, and more…

LANDBocking, FMX, Mountain Board, Skateboard, BMX, Inline, Bouldering,

Mountain Bike, Parkour, Land Yachting and more…

AIR Red Arrows Pilots fly over (confirmed after the election), gliding simulator

Just for fun!:

Beatbox, Graffiti workshop, Digital DJ Mixing, Freestyle Football

And the all new:

Camtrike, Aquaskipper…..the latest sports

“Discovering a Water Sports sensation...

the festival attracts the worlds biggest names”.

Daily Mail

• Non stop action throughout the weekend

• Live action on the big screen ensuring you don’t have to miss a thing

• Opportunity for evening cinema on the big screen showing cult films – Jaws!

• Try as many sports as you dare….with expert tuition

• Newton Faulkner to perform on the beach

• Rob Da Bank DJ Party

• Party and prize giving nights

“The extreme sports lifestyle culture is developing…

Extreme sport are also gaining a mainstream platform with their

fusion alongside headline music events and acts”

The Telegraph, Sep „09

The Weekend Experience

• A concept developed to involve mass participation over the weekend

• In aid of the Ellen MacArthur Trust – an Isle of Wight resident charity

• Fully backed and promoted by the Ellen MacArthur Trust

• An opportunity for all ages to take part in an exciting charity challenge on water or land

• The Water Mile

Open water swim , Paddle boards , Kayak , Windsurf , Kite Surf (by invitation only)

• The Land Mile

Beachdash and Tidesprint . Visually will look great with adults and kids running it,

and allows everyone to do something that is slightly more out of the ordinary than a walk along the road

• The Assault Mile

An assault course around the top field of the Festival site that is a mile distance. – suitable for children and adults.

Extreme Mile

Freesports Park

• The Freesports Park will form the central

attraction at the Big Blue

• ‘Play’ or simply watch

• The UK’s biggest multi sport modular park

• Transportable to any location, ideal tool for

creation of an extreme ‘tour’

• Competitions

• Professional displays

• ’Play’ – public workshops

• Open Park Sessions - bring your board

Freesports Park

• Various Sports: BMX, Skate, Inline,

Mountain Board, Mountain Bike, Climbing,

Bocking, Parkour, Trials Bike

• Competitions: Bringing the top pros together for

the ultimate action

• Pro displays: The best riders around showing

their extreme skills

• Public interaction: ‘Play’ at some of the latest

sports around

• Open Park sessions: Bring your board or bike

and use the park

• Extensive branding opportunities: 200m wrap

around, 8 flag location, prize back drop

• Provides awesome images: Stunning action

shots from some of the most extreme sports

around

Park Set-up

• Nik Baker -World Windsurfing Champion,

and Indoor World Champion

• Bryony Shaw - World Champion Racer and Olympic

Bronze Medallist, Beijing 2008

• James Sinclair and Murray MacGregor - National and

European Champs Thundercats Powerboats

• Kai Forte - BMX World Champion

• Neal Gent - British Champion / Stand Up Paddle, British Amateur

Windsurfing Champion

• Andrei Burton - World top 10 Mountain Bike freestyle and multiple

Guinness Book of records holders / Mountain Bike Trials

• Johnny Fryer - British Surfing Champion

• Aaron Hadlow - 5 times World Kitesurfing Champion

• Tom Kirkman - World Downhill Champion

• Steve Allen - World Champion Course Racing Windsurfing

• Lee Sheath - Amatuer Wavesailing Windsurfing Champion

• Ross Williams - World overall champion Windsurfing

• Flash Austin - Kitesurfing World Champion

Attracting Champions from across

the globe

• In 2008 (the last time the festival was held on the Isle of Wight) the

press coverage for White Air generated an Estimated Advertising Value of

£856,638 (excluding online coverage)

• Press highlights included:

• 30 minutes of BBC2 prime time show Countryfile

• 1 hour broadcast on BBC Radio 4’s Politics Show

• Preview film on the Extreme Channel

• National newspaper ‘Gig Guides’

• A diverse mix of print, online and broadcast media

• Previous PR activity has been mainly reactive – with a new proactive approach we would

expect the EAV to be well above that recorded in previous years

• Previous years have recorded more coverage than Cowes Week

(recorded by the Isle of Wight Council)

• 2009 Media White Air Media Partnership with FHM and FHM Bionic

Press Coverage

Big Blue audience is at the forefront of Social

Media culture

Instantly puts the festival on the global stage

Joe Dixon’s double back flip from the

past festival has been watched

647,389 times on YouTube

Live streaming on to the web

and the Big Screen all day

“…huge number of women

taking part in extreme sports.

Mountain biking, snowboarding,

surfing and climbing all attract

women who want to do more

with their weekends than shop

for shoes.”

The Times, May ‘08

Social Media

• Aligning your brand with one of the fastest growing areas of sport

• Association with an activity based festival

• Healthy individuals and active families

• Event audience = captive audience

• Be part of all communications to the audience

• Down with the kids…understanding and embracing modern culture

• Opportunity to communicate directly with target audience in their own environment

• Appealing to people’s passions – therefore they will be more receptive and trusting of sponsorship

and sampling

• The chance to help shape the event to your objectives

• The event can be used for your own corporate hospitality

Sponsorship Benefits

• Festival Title Sponsor – naming rights and sector exclusivity

• 3 x 9m Trade space for experiential product display or sampling

• Rights free images and film footage

• Creation of event logo to include your branding if required

• Branding on all boats, boards, sails, kites, bike and competitor bibs

• Advertising on the big screen

• 50% of all site branding with flags, backdrops and banners

• Prominence on all advertising, marketing website and promotional material

• Full page advert and editorial space in official festival guide

• Promotions through the website and emails to database

• Data capture from the event

• 10 VIP weekend passes

Title Sponsor Package = £60,000 per annum + VAT / 3 year deal

We are happy to shape the event and communications to meet your objectives

as title sponsor you take on the rights to more than simply putting

your name above the door

Title Sponsorship

• Sector exclusivity

• 3 x 3 metre trade space for experiential product

display or sampling

• Rights free images and film footage

• Opportunity to advertise on the big screen

• 300m total site wrap branding with maximum 9

partner sponsor logos + headline.

• Association shown on all advertising, marketing,

website and promotional material

Partner Sponsorship

• Half advert in official festival guide…

free to all spectators and competitors

• Promotion opportunities through the website and

emails to database

• Opportunities to sponsor a prize

e.g. XXX Big Blue Air prize

• 4 VIP weekend passes

• Partner sponsorship package = £8,000 + VAT

3 year deal

• Big Blue reserves the right to continue to market

the event title sponsorship

• The Freesports Park is the central attraction and a

big crowd puller

• Displays by professionals

• DJs / PA

• Public interaction – ‘Play’

• Lasting legacy - provides amazing images and footage

• The most dynamic and impactful form of outdoor advertising

and sampling

• Live streaming means live action from the park will be sent

around the world

• Rights free images and film footage

• 50% of branding on the Freesports park (200m wrap around, 8

flag location)

• Sector exclusivity

• 8 VIP weekend passes

• £35,000 + VAT - 3 year deal

Sponsorship of the Freesports Park

Into the blue

One The Parade

Cowes

Isle of Wight

PO31 7QJ

01983 247286

Sarah Rees: e: sarah.rees@intotheblue.bizm: 07769827261

Contacts