Embed Size (px)
Citation preview
PREPARE FOR BREXITPROMOTION PACK
2nd September ndash 30th October 2019
WHATrsquoS IN THIS PACK
Campaign performance so far
Whatrsquos next
Key messages
Campaign timeline
Digital assets Social media assets
Suggested direct email
Social media links
Social media calendar
TV advert
Analytics
Key contacts
CAMPAIGN PERFORMANCE SO FAR
Since its launch in November 2018 the Prepare for Brexit website has
performed exceptionally well
79866 visitors to the site
4941 businesses have completed the self-assessment tool
1842 Brexit Support Grant application forms downloaded
Following feedback from our customers our analytics and of course in
response to ongoing developments the content and layout of the
website has been continually evolving
WHATrsquoS NEXT
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish economy ndash can be resilient in the face of significant change
The next phase of the Prepare for Brexit campaign will relaunch 2nd
September- 30th October
This will be a multichannel campaign targeting all Scottish business across digital video TV radio out of home and email
Partners and stakeholders have been significant referral sources so we need you to continue to push these messages out for us on whatever channels you have available ndash social newsletters website events direct emails etc
The contents of this promotional pack will help you do that
KEY MESSAGES (14)
High level messages
Scotlandrsquos enterprise and skills agencies and Business Gateway are here to help businesses address the challenges and opportunities presented by Brexit
A lsquono dealrsquo Brexit is a likely outcome on 31st October Itrsquos critical that businesses urgently assess the challenges and opportunities presented by Brexit and take necessary action to safeguard their growth and the future of Scotlandrsquos economy
Scotland has an exceptional network of business support and businesses can be confident that they will receive ongoing support fromthe Scottish Government SE SDI SDS HIE local authorities as well as Business Gateway Services to help overcome challenges and capitalise on opportunities
We are working very closely with the Scottish Government to ensure a joined-up response to Brexit and to influence future policy that meets the needs of the Scottish economy
The enterprise and skills agencies local authorities and industry bodies are working closely to share real-time intelligence Please share any intelligence on imminent redundancies and threats to business viability with your organisationrsquos Brexit team as soon as possible
We remain confident that globally competitive companies and investors cancontinue to grow amid political social and economic challenges Scotlandrsquos exceptional skills base business infrastructure academia low-cost base and global business network will help maintain its position as a world class business location
KEY MESSAGES (24)
Campaign specific messages
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish
economy ndash can be resilient in the face of significant change
PrepareforBrexitscot is a one door approach delivered in partnership with HIE SDI SDS and Business Gateway to help businesses take the actions they
need to prepare for and manage Brexit impacts A range of other organisations are also actively promoting the campaign with businesses including local
authorities VisitScotland SEPA plus business and sector bodies
Businesses should actively prepare for a lsquono-dealrsquo Brexit now Our self-assessment tool and 12 point checklist will help you identify the actions you need
to take
The PrepareforBrexitscot self-assessment tool checklist events and resources are available to support your preparations
Expert advisers in trade innovation investment intellectual property workplace innovation employer engagement and EU funding from across Scotlandrsquos
enterprise and skills agencies can provide one-to-one support to help you develop tailored actions for your business Businesses can also access external
technical advice on EU trade and support for help with Supply Chain Mapping and identification of new suppliers
The Brexit Support Grant provides 100 support up to pound4k to help any VAT-registered SME in Scotland manage a wide range of Brexit impacts
We are running a series of Brexit events across Scotland which include advice from specialist advisors and the opportunity to network with other
companies addressing similar issues to you
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
WHATrsquoS IN THIS PACK
Campaign performance so far
Whatrsquos next
Key messages
Campaign timeline
Digital assets Social media assets
Suggested direct email
Social media links
Social media calendar
TV advert
Analytics
Key contacts
CAMPAIGN PERFORMANCE SO FAR
Since its launch in November 2018 the Prepare for Brexit website has
performed exceptionally well
79866 visitors to the site
4941 businesses have completed the self-assessment tool
1842 Brexit Support Grant application forms downloaded
Following feedback from our customers our analytics and of course in
response to ongoing developments the content and layout of the
website has been continually evolving
WHATrsquoS NEXT
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish economy ndash can be resilient in the face of significant change
The next phase of the Prepare for Brexit campaign will relaunch 2nd
September- 30th October
This will be a multichannel campaign targeting all Scottish business across digital video TV radio out of home and email
Partners and stakeholders have been significant referral sources so we need you to continue to push these messages out for us on whatever channels you have available ndash social newsletters website events direct emails etc
The contents of this promotional pack will help you do that
KEY MESSAGES (14)
High level messages
Scotlandrsquos enterprise and skills agencies and Business Gateway are here to help businesses address the challenges and opportunities presented by Brexit
A lsquono dealrsquo Brexit is a likely outcome on 31st October Itrsquos critical that businesses urgently assess the challenges and opportunities presented by Brexit and take necessary action to safeguard their growth and the future of Scotlandrsquos economy
Scotland has an exceptional network of business support and businesses can be confident that they will receive ongoing support fromthe Scottish Government SE SDI SDS HIE local authorities as well as Business Gateway Services to help overcome challenges and capitalise on opportunities
We are working very closely with the Scottish Government to ensure a joined-up response to Brexit and to influence future policy that meets the needs of the Scottish economy
The enterprise and skills agencies local authorities and industry bodies are working closely to share real-time intelligence Please share any intelligence on imminent redundancies and threats to business viability with your organisationrsquos Brexit team as soon as possible
We remain confident that globally competitive companies and investors cancontinue to grow amid political social and economic challenges Scotlandrsquos exceptional skills base business infrastructure academia low-cost base and global business network will help maintain its position as a world class business location
KEY MESSAGES (24)
Campaign specific messages
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish
economy ndash can be resilient in the face of significant change
PrepareforBrexitscot is a one door approach delivered in partnership with HIE SDI SDS and Business Gateway to help businesses take the actions they
need to prepare for and manage Brexit impacts A range of other organisations are also actively promoting the campaign with businesses including local
authorities VisitScotland SEPA plus business and sector bodies
Businesses should actively prepare for a lsquono-dealrsquo Brexit now Our self-assessment tool and 12 point checklist will help you identify the actions you need
to take
The PrepareforBrexitscot self-assessment tool checklist events and resources are available to support your preparations
Expert advisers in trade innovation investment intellectual property workplace innovation employer engagement and EU funding from across Scotlandrsquos
enterprise and skills agencies can provide one-to-one support to help you develop tailored actions for your business Businesses can also access external
technical advice on EU trade and support for help with Supply Chain Mapping and identification of new suppliers
The Brexit Support Grant provides 100 support up to pound4k to help any VAT-registered SME in Scotland manage a wide range of Brexit impacts
We are running a series of Brexit events across Scotland which include advice from specialist advisors and the opportunity to network with other
companies addressing similar issues to you
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
CAMPAIGN PERFORMANCE SO FAR
Since its launch in November 2018 the Prepare for Brexit website has
performed exceptionally well
79866 visitors to the site
4941 businesses have completed the self-assessment tool
1842 Brexit Support Grant application forms downloaded
Following feedback from our customers our analytics and of course in
response to ongoing developments the content and layout of the
website has been continually evolving
WHATrsquoS NEXT
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish economy ndash can be resilient in the face of significant change
The next phase of the Prepare for Brexit campaign will relaunch 2nd
September- 30th October
This will be a multichannel campaign targeting all Scottish business across digital video TV radio out of home and email
Partners and stakeholders have been significant referral sources so we need you to continue to push these messages out for us on whatever channels you have available ndash social newsletters website events direct emails etc
The contents of this promotional pack will help you do that
KEY MESSAGES (14)
High level messages
Scotlandrsquos enterprise and skills agencies and Business Gateway are here to help businesses address the challenges and opportunities presented by Brexit
A lsquono dealrsquo Brexit is a likely outcome on 31st October Itrsquos critical that businesses urgently assess the challenges and opportunities presented by Brexit and take necessary action to safeguard their growth and the future of Scotlandrsquos economy
Scotland has an exceptional network of business support and businesses can be confident that they will receive ongoing support fromthe Scottish Government SE SDI SDS HIE local authorities as well as Business Gateway Services to help overcome challenges and capitalise on opportunities
We are working very closely with the Scottish Government to ensure a joined-up response to Brexit and to influence future policy that meets the needs of the Scottish economy
The enterprise and skills agencies local authorities and industry bodies are working closely to share real-time intelligence Please share any intelligence on imminent redundancies and threats to business viability with your organisationrsquos Brexit team as soon as possible
We remain confident that globally competitive companies and investors cancontinue to grow amid political social and economic challenges Scotlandrsquos exceptional skills base business infrastructure academia low-cost base and global business network will help maintain its position as a world class business location
KEY MESSAGES (24)
Campaign specific messages
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish
economy ndash can be resilient in the face of significant change
PrepareforBrexitscot is a one door approach delivered in partnership with HIE SDI SDS and Business Gateway to help businesses take the actions they
need to prepare for and manage Brexit impacts A range of other organisations are also actively promoting the campaign with businesses including local
authorities VisitScotland SEPA plus business and sector bodies
Businesses should actively prepare for a lsquono-dealrsquo Brexit now Our self-assessment tool and 12 point checklist will help you identify the actions you need
to take
The PrepareforBrexitscot self-assessment tool checklist events and resources are available to support your preparations
Expert advisers in trade innovation investment intellectual property workplace innovation employer engagement and EU funding from across Scotlandrsquos
enterprise and skills agencies can provide one-to-one support to help you develop tailored actions for your business Businesses can also access external
technical advice on EU trade and support for help with Supply Chain Mapping and identification of new suppliers
The Brexit Support Grant provides 100 support up to pound4k to help any VAT-registered SME in Scotland manage a wide range of Brexit impacts
We are running a series of Brexit events across Scotland which include advice from specialist advisors and the opportunity to network with other
companies addressing similar issues to you
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
WHATrsquoS NEXT
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish economy ndash can be resilient in the face of significant change
The next phase of the Prepare for Brexit campaign will relaunch 2nd
September- 30th October
This will be a multichannel campaign targeting all Scottish business across digital video TV radio out of home and email
Partners and stakeholders have been significant referral sources so we need you to continue to push these messages out for us on whatever channels you have available ndash social newsletters website events direct emails etc
The contents of this promotional pack will help you do that
KEY MESSAGES (14)
High level messages
Scotlandrsquos enterprise and skills agencies and Business Gateway are here to help businesses address the challenges and opportunities presented by Brexit
A lsquono dealrsquo Brexit is a likely outcome on 31st October Itrsquos critical that businesses urgently assess the challenges and opportunities presented by Brexit and take necessary action to safeguard their growth and the future of Scotlandrsquos economy
Scotland has an exceptional network of business support and businesses can be confident that they will receive ongoing support fromthe Scottish Government SE SDI SDS HIE local authorities as well as Business Gateway Services to help overcome challenges and capitalise on opportunities
We are working very closely with the Scottish Government to ensure a joined-up response to Brexit and to influence future policy that meets the needs of the Scottish economy
The enterprise and skills agencies local authorities and industry bodies are working closely to share real-time intelligence Please share any intelligence on imminent redundancies and threats to business viability with your organisationrsquos Brexit team as soon as possible
We remain confident that globally competitive companies and investors cancontinue to grow amid political social and economic challenges Scotlandrsquos exceptional skills base business infrastructure academia low-cost base and global business network will help maintain its position as a world class business location
KEY MESSAGES (24)
Campaign specific messages
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish
economy ndash can be resilient in the face of significant change
PrepareforBrexitscot is a one door approach delivered in partnership with HIE SDI SDS and Business Gateway to help businesses take the actions they
need to prepare for and manage Brexit impacts A range of other organisations are also actively promoting the campaign with businesses including local
authorities VisitScotland SEPA plus business and sector bodies
Businesses should actively prepare for a lsquono-dealrsquo Brexit now Our self-assessment tool and 12 point checklist will help you identify the actions you need
to take
The PrepareforBrexitscot self-assessment tool checklist events and resources are available to support your preparations
Expert advisers in trade innovation investment intellectual property workplace innovation employer engagement and EU funding from across Scotlandrsquos
enterprise and skills agencies can provide one-to-one support to help you develop tailored actions for your business Businesses can also access external
technical advice on EU trade and support for help with Supply Chain Mapping and identification of new suppliers
The Brexit Support Grant provides 100 support up to pound4k to help any VAT-registered SME in Scotland manage a wide range of Brexit impacts
We are running a series of Brexit events across Scotland which include advice from specialist advisors and the opportunity to network with other
companies addressing similar issues to you
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
KEY MESSAGES (14)
High level messages
Scotlandrsquos enterprise and skills agencies and Business Gateway are here to help businesses address the challenges and opportunities presented by Brexit
A lsquono dealrsquo Brexit is a likely outcome on 31st October Itrsquos critical that businesses urgently assess the challenges and opportunities presented by Brexit and take necessary action to safeguard their growth and the future of Scotlandrsquos economy
Scotland has an exceptional network of business support and businesses can be confident that they will receive ongoing support fromthe Scottish Government SE SDI SDS HIE local authorities as well as Business Gateway Services to help overcome challenges and capitalise on opportunities
We are working very closely with the Scottish Government to ensure a joined-up response to Brexit and to influence future policy that meets the needs of the Scottish economy
The enterprise and skills agencies local authorities and industry bodies are working closely to share real-time intelligence Please share any intelligence on imminent redundancies and threats to business viability with your organisationrsquos Brexit team as soon as possible
We remain confident that globally competitive companies and investors cancontinue to grow amid political social and economic challenges Scotlandrsquos exceptional skills base business infrastructure academia low-cost base and global business network will help maintain its position as a world class business location
KEY MESSAGES (24)
Campaign specific messages
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish
economy ndash can be resilient in the face of significant change
PrepareforBrexitscot is a one door approach delivered in partnership with HIE SDI SDS and Business Gateway to help businesses take the actions they
need to prepare for and manage Brexit impacts A range of other organisations are also actively promoting the campaign with businesses including local
authorities VisitScotland SEPA plus business and sector bodies
Businesses should actively prepare for a lsquono-dealrsquo Brexit now Our self-assessment tool and 12 point checklist will help you identify the actions you need
to take
The PrepareforBrexitscot self-assessment tool checklist events and resources are available to support your preparations
Expert advisers in trade innovation investment intellectual property workplace innovation employer engagement and EU funding from across Scotlandrsquos
enterprise and skills agencies can provide one-to-one support to help you develop tailored actions for your business Businesses can also access external
technical advice on EU trade and support for help with Supply Chain Mapping and identification of new suppliers
The Brexit Support Grant provides 100 support up to pound4k to help any VAT-registered SME in Scotland manage a wide range of Brexit impacts
We are running a series of Brexit events across Scotland which include advice from specialist advisors and the opportunity to network with other
companies addressing similar issues to you
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
KEY MESSAGES (24)
Campaign specific messages
The aim of the Prepare for Brexit campaign is to encourage many more businesses to proactively manage Brexit impacts so they ndash and the wider Scottish
economy ndash can be resilient in the face of significant change
PrepareforBrexitscot is a one door approach delivered in partnership with HIE SDI SDS and Business Gateway to help businesses take the actions they
need to prepare for and manage Brexit impacts A range of other organisations are also actively promoting the campaign with businesses including local
authorities VisitScotland SEPA plus business and sector bodies
Businesses should actively prepare for a lsquono-dealrsquo Brexit now Our self-assessment tool and 12 point checklist will help you identify the actions you need
to take
The PrepareforBrexitscot self-assessment tool checklist events and resources are available to support your preparations
Expert advisers in trade innovation investment intellectual property workplace innovation employer engagement and EU funding from across Scotlandrsquos
enterprise and skills agencies can provide one-to-one support to help you develop tailored actions for your business Businesses can also access external
technical advice on EU trade and support for help with Supply Chain Mapping and identification of new suppliers
The Brexit Support Grant provides 100 support up to pound4k to help any VAT-registered SME in Scotland manage a wide range of Brexit impacts
We are running a series of Brexit events across Scotland which include advice from specialist advisors and the opportunity to network with other
companies addressing similar issues to you
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
KEY MESSAGES (34)
Export specific messages
Our export advisors will work with you to develop a Brexit-focused action plan helping to make sure youre as Brexit-ready as possible and equipped with
the know-how to plan for the likely consequences of Brexit
Our international project support is available to companies based in Scotland who are exporting outside the UK and could potentially be negatively
impacted by Brexit
Self-assessment tool specific messages
Our Brexit self-assessment tool will help you identify what you can do now to ready your company for business post-Brexit providing you with tailored
recommendations suggested events services and support available to your business
Our Brexit self-assessment tool will help identify the risks and challenges of the new economic landscape by highlighting areas that you need to take action
Brexit Support Grant specific messages
The Brexit Support Grant is available to help small and medium sized businesses manage a wide range of Brexit impacts with funding of up to pound4000 each
The grant is available to all VAT registered SMEs in Scotland for a wide variety of Brexit preparation
The grant can be accessed by businesses employing up to 250 staff and can be used for activities including consultancy support professional fees external
training and international market research
Find out more here httpswwwprepareforbrexitscotupdatesbrexit-support-grant
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
KEY MESSAGES (44)
What are the critical actions businesses should be taking now (Full 12 point essential actions here)
Non-VAT Registered companies will need to apply for an EORI number to continue to export and import if there is a no deal All VAT registered companies that traded with the EU in the last year will automatically be given an EORI number via HMRC Companies who are responsible for making the customs declaration to relevant EU customs authority will need an EU EORI number Itrsquos anticipated that auto-enrolment will be complete by 30 September 2019
Decide on whether you want to hire a person or business to handle customs documentation for you or whether you can do this in-house Many Chambers of Commerce also provide a customs documentation service in Scotland
Register to use Transitional Simplified Procedures to avoid making full customs declarations for imports at borders and postpone paying import duties
Identify the tariffs that would apply to exports and imports (also see our tariffs FAQs) In addition businesses should estimate any additional costs (such as delays owing to regulatory checks at borders) and likely currency fluctuations and carry out cash flow projections to assess the need to access additional working capital
Be able to proactively support any EU employees to register under the EU Settlement Scheme by using the Employer Toolkit All EU citizens wishing to remain in the UK must register under the Scheme
Check your suppliers are Brexit-ready and reassure them and your customers of your preparedness Use this time to identify alternative suppliers that could reduce risks to your business
Speak with their bank in the first instance to discuss flexing existing borrowing and any new borrowing requirements
If their business operates across the EU or exchanges personal data with partners in the EEA consider possible changes that need to be made ahead of the UK leaving the EU to stay compliant
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
CAMPAIGN TIMELINE
Channel September October
Digital 2 9 16 23 30 7 14 21 28
Organic social media scotent
30th
Social Media
(Facebook Twitter LinkedIn)
30th
Google PPC (search) 30th
Programmatic
Display30th
Homepage amp
Business Page Takeovers
30th
Video 30th
STV ITV CH4 SKY
YouTube 30th
Programmatic Video 30th
Radio X X X X X X X
Out of Home X X X X X X
TV
STV (Scotland) ITV
Border ITV Breakfast (Scotland) Channel
4 (Scotland) Sky Adsmart
14th 30th
Direct email to SE
database X X X X X
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
DIGITAL ASSETS
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
SOCIAL MEDIA ASSETS
Social media will allow our messaging to be more agile and responsive New assets will be created as we move through the campaign
We are building a bank of business testimonials and case studies to show what Scottish companies are doing to prepare and how they are using the Brexit Support Grant
We will also be launching the 12 point checklist across social to highlight the essential low cost low risk actions businesses can be taking now
Please share our posts or feel free to create your own based on the messaging in this pack We can provide any of the digital assets required
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
SOCIAL MEDIA ASSETS EXAMPLES
12 point checklist assets
Brexit Support Grant testimonials
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
DIRECT EMAIL EXAMPLE
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
SOCIAL MEDIA LINKS
Join the conversation using PrepareForBrexit
Share our social posts or post your own using our content
All posts should point to wwwPrepareforBrexitscot
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
Click to add textClick to add text
SOCIAL MEDIA CALENDAR 13FULL TWITTER CALENDAR BELOW FOR SEPTEMBER - PLEASE CONTACT US IF YOUD ALSO LIKE OUR FULL LINKEDIN AND FACEBOOK SCHEDULE
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
SOCIAL MEDIA CALENDAR 23
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
Click to add text
Social Media Calendar 33
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
TV ADVERT
YouTube httpsyoutubebFgqqO60vqY
The advert will be broadcast across STV C4 All 4 ITV Borders Sky Ad Smart Sky On
Demand and YouTube
Please feel free to share on your channels
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
ANALYTICS ndashWE NEED YOUR HELP
To ensure that the Prepare for Brexit support reaches as many Scottish companies as possible its important for us to track our progress to understand howwherewhen our customers are consuming this material so that we can optimise the activity
With that in mind we have created a set of tracking codes for partners and stakeholders to use which will allow us all to see where traffic to wwwprepareforbrexitscot is coming from what posts are generating leads and how they are performing
It would be incredibly helpful if you could create unique URLs for your activity using the parameters below You may already have an internal system to do this but if you donrsquot you can use Googlersquos Campaign URL Builder (httpsga-dev-toolsappspotcomcampaign-url-builder ) If you have any questions or require any support please let us know (Chloewilsonscotentcouk )
ORGANISATION UTM_source UTM_medium UTM_campaign
BEIS beis
cpcdisplayemailsocial
brexit
Business Gateway business gateway
CBI cbi
Food Standards Scotland fss
Federation of Small Businesses fsb
Highlands and Islands Enterprise hie
ICAS icas
Industry Leadership Groups ilg
Institute of Directors iod
Institute of Export ioe
Law Society of Scotland lawss
SCDI scdi
Scotland Europa scotland europa
Scotland Food and Drink sfd
Scotland IS scotlandis
Scotland Office scotland office
Scottish Chambers scottish chambers
Scottish Cities Alliance sca
Scottish Engineering scotengineering
Scottish Financial Enterprise sfe
Scottish Government scottish government
Scottish Government Marketing scotgov marketing
Scottish Renewables scotrenewables
Scottish Tourism Alliance sta
Skills Development Scotland sds
Technology Scotland techscotland
VisitScotland visit scotland
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
KEY CONTACTS
For further information on this campaign please contact
Nataliemillarscotentcouk
To obtain supporting digital assets please contact
Juliafoleyscotentcouk
For tracking please contact
Chloewilsonscotentcouk
To share Brexit insights please contact
Ewanmearnsscotentcouk
