12
Premium Searcher Optimization Guide Learn to utilize the key features included in your membership, maximize your searching efforts and increase productivity

Premium Searcher Optimization Guide - LoopNetcontent.loopnet.com/pdf/OptimizationGuide_Search.pdf · 20/03/2014 · Optimization Guide Maximize Your Marketing Efforts View a complete

Embed Size (px)

Citation preview

Premium SearcherOptimization Guide

Learn to utilize the key features included in your membership, maximize your searching efforts and increase productivity

Get the Most Out of Your LoopNet Membership

c Conduct a Property Search on LoopNet

c Draw Polygon on Map to Narrow Search

c Save a Search & Set-Up New Listing Alerts

c Watch Properties & Get Alerts on Key Changes

c View Property Change History

c Create Flyers/Reports to Share Listings

c Monitor the Market with Asking Price & Asking Rent Trends

c Share Listings on Social Networks

Premium SearcherOptimization Guide

Maximize Your Marketing Efforts

View a complete Premium Searcher List on the back page

Updated: 3.20.14

Each TakesLess Than 5 Minutes

ww

w.L

oopN

et.c

om

Need help? Email [email protected] or call 888.567.7442 (Mon-Fri 5:30am - 5pm PT)

Tips

Tips

= Search for distressed or auction properties.

= Search near an address or intersection under “More Sale/Lease Options”.

= Drag the map to see available properties in a nearby area.

= Zoom into a specified area to narrow results.

Full Access to All Listings

View Search Results Plotted on a Map

You can view LoopNet’s ENTIRE inventory of available properties – hundreds of thousands of properties For Sale and For Lease.

View search results plotted on an interactive map and filter results by price, building/space size, cap rate, etc. Choose to view properties in Road, Aerial or 3D Bird’s Eye View.

Road View

How To Do It

How To Do It

Conduct a Property Search

Log in to www.LoopNet.com. From the top navigation, click “For Sale” or “For Lease”.

Enter your search criteria and click “Search”.

Log in to www.LoopNet.com. Conduct a property search.

Click “Switch to Map View” in the top list.

You can swith between “Road”, “Aerial”, and “Bird’s-Eye” using the links at the top of the map.

1

1

2

2

Aerial View

3

What It IsPolygon Map Search allows you to draw a polygon on the map on your search results page to focus on a particular area in which you are interested in finding properties.

Draw a Polygon on Map to Narrow Search

Log in to www.LoopNet.com. Conduct a property search.

Click “Expand Map”.

Click the “Draw Polygon” button. Click on the map to draw your polygon.

Click “Save Polygon” on the left to keep this polygon available for future searches.

Tips = Drag the corners of the polygon to change the area selected.

= Click “Clear Polygon” on the left to remove the polygon and draw a new one.

BenefitsFocus Your SearchAutomatically populates from your listing

1

3

4

2

How To Do It

ww

w.L

oopN

et.c

om

Need help? Email [email protected] or call 888.567.7442 (Mon-Fri 5:30am - 5pm PT)

What It IsA Saved Search enables you to monitor the market for listings of interest and observe trends in your local market.

Receive “New Listing Alerts” via email to stay updated on newly added listings that match your saved search criteria.

How To Do It

Saved Search & New Listing Alerts

Log in to www.LoopNet.com. Conduct a property search.

Click “Save Search & Email Alerts”.

Name your search. Select alert frequency. Click “Save Search”.

BenefitsSave TimeLet LoopNet do the searching; we’ll deliver information to you

Know Your MarketStay on top of new properties entering the market, who the broker is and if they are priced competitively

Tips = Customize your alerts: Name your alerts after clients or neighborhoods, and choose daily or weekly alert frequency.

= To simply save your search without getting email alerts, click “None” next to “Email Alert Setting”.

1

3

2

What It IsWatch List Alerts allow you to easily monitor and track key changes made to specific properties of interest listed on LoopNet.

These convenient email alerts keep you updated on important changes made to any listings on LoopNet that are associated with the address of the watched property.

Email notifications will include:• Changes in price• New availabilities• Addition of informative documents

How To Do It

Watch List Alerts & My Watch List

Log in to www.LoopNet.com. Conduct a property search.

Select a property. Click “Watch Property”.

Select a folder in which to save the search or create a new folder.

Tips = Organize folders for saved properties by client name, property type or geographic region.

= Create PDF reports of your Watch List folders to share with clients and associates.

BenefitsEasily Monitor Specific PropertiesGet alerted if a better space becomes available in a building you like

Evaluate Potential InvestmentsTrack buildings of interest to know when the price is right

1

3

2

ww

w.L

oopN

et.c

om

Need help? Email [email protected] or call 888.567.7442 (Mon-Fri 5:30am - 5pm PT)

What It IsProperty Change History allows you to analyze listings through a detailed history, highlighting key changes made to listings on LoopNet.

Information includes: • Price changes• Addition of key documents• History of past listings• New space for lease available at the address

How To Do It

Property Change History

Log in to www.LoopNet.com. Conduct a property search.

Select a property to view details.

Scroll down to “Change History”.

BenefitsEvaluate Potential Investments Access decision influencing information

Updated InformationStay current on changes that may impact property value

ConvenienceEssential information in one place

1

2

3

What It IsEasily share listings using professional quality reports and flyers. Choose from a variety of report templates. Customize your report to include/exclude specific information, and then email it to your clients and colleagues or print for your own use.

How To Do It

Share Listings with Reports & Flyers

Log in to www.LoopNet.com. Conduct a property search.

Click the checkbox to the left of each listing you want to include in the report. Click “Create Report”.

Select the style of report (One Page, Full Detail, Summary, Comparison, History or Map) from the top of the search results.

Select desired content options from “Customize Options”. Click “Update”.

Share by clicking “Print”, “Download as PDF” or “Get Link to Report”.

Tips = Use reports to send listings to clients and colleagues who are not members, or only have a Basic Membership.= Have listings? You can create reports featuring your listings by going to My Listings, selecting the listings you want to feature and clicking “Create Report” at the top of the page.= Customize reports by adding a client’s name and removing the listing broker’s contact information.

BenefitsEasily Share ListingsEmail or print these reports for clients and collegues

Save Time and Money User-friendly templates allow you to instantly produce quality reports

1

3

2

4

5

Listing Comparison ReportSummary Report (organize your market research)

Full Detail Report (create property flyers for your clients)

Listing Map Report (plots several different property

locations on one map)

ww

w.L

oopN

et.c

om

Need help? Email [email protected] or call 888.567.7442 (Mon-Fri 5:30am - 5pm PT)

What It IsQuickly identify asking price and asking rent trends for properties in your market. Charts are included on every listing profile for the relevant county with sufficient data to produce an accurate trend. Use these to see how listings compare and whether prices are going up or down.

On the Local Info pages linked in the top navigation bar, you can also access many more graphs organized by property type and county, and use these to track movements in asking prices and asking rents by city, county, metro area and state.

How To Do It

Asking Price & Asking Rent Trends

Log in to www.LoopNet.com. Conduct a property search.

Select a property to view details.

Scroll down to the “Asking Price Index Trends”.

BenefitsStay Ahead of the CurveUnderstand your market and establish your expertise

Information on DemandInstantly access quarterly reports

Save Time and MoneyCreate professional PDF reports that can be printed and saved

1

2

3

Tips = Access additional property type trends for a geographic market by clicking the “Market Trends” link under the charts on the listing profile. = Utilize local market data in your social networking efforts. = Distribute your report to clients that are eager to learn more about the market.

What It IsShare listings with your friends, colleagues and groups on Craigslist, Facebook, LinkedIn and other networks.

LoopNet’s sharing tools allow you to easily broadcast available listings and build credibility in online communities by posting links and flyers to LoopNet listings.

How To Do It

Share Listings with Reports & Flyers

Log in to www.LoopNet.com. Hover over your name, and select “My Listings” from the drop down menu.

Select “Promote” under the listing you would like to share. Click “View All Marketing Tools”.

Select the option you are interested in, and follow the steps provided.

Tips = Customize your post with unique titles and descriptions.

= Utilize local market data to add value to your posts.

= Keep content appropriate for the user base and monitor the frequency of your posts (avoid spamming).

BenefitsReach a Larger AudienceUtilize social networks to share available listings

Get Referrals & Enhance Existing RelationshipsEstablish yourself as the expert for your market

1

3

2

ww

w.L

oopN

et.c

om

Need help? Email [email protected] or call 888.567.7442 (Mon-Fri 5:30am - 5pm PT)

Checklist

c Conduct a Property Search on LoopNet

c Draw a Polygon on Map to Narrow Search

c Save a Search & Set-Up New Listing Alerts

c Watch Properties & Get Alerts on Key Changes

c View Property Change History

c Create Flyers/Reports to Share Listings

c Monitor the Market with Asking Price & Asking Rent Trends

c Share Listings on Social Networks

Last Updated

Listing Worksheet

Client:

Criteria:

Property Type:

Important Notes:

Updated: 3.20.14

Unlimited Searching Access Access to all listings on LoopNet

Polygon Map SearchNarrow your focus to a specific neighborhood or streets by drawing a polygon on the map on your search results page

Daily Email Alerts for New ListingsReceive daily or weekly email alerts for new listings that meet your specific search criteria

Reporting from Search Results Select properties from search results and create customized pdf reports using professional templates

Reporting from Watch List Folders Create full-color pdf reports containing all (or select) properties in a folder and share them with colleagues or clients

Property Change HistoryView a history of changes made to a listing on LoopNet

Watch List Folder ManagementSelect properties of interest and add them to customizable folders. Create as many folders as you need to manage your clients, property types and more

Map Based SearchingFind and plot properties in a geographical region using a dynamic search interface 3D Bird’s Eye imagery in select markets

Premium Searcher Features

Additional LoopNet Search Features

Polygon Map Search Plot your listings on a map using our dynamic interface

Asking Price & Asking Rent TrendsCharted data based on active listings in LoopNet to track key metrics in your market Reports available for 35+ Metropolitan Statistical Areas

Watch PropertiesGet notified of key changes to specific properties with convenient email alerts

Share ListingsUtilize social networks to broadcast your listings

Premium Searcher Tools