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What are premium eliquids in US?first top 20 brands entered the market since 2010
complex and unique flavors (>5 aromas, or VCT)
not standard packaging
RRP > 25$/30 ml
examples: 5pawns, Ripe vapes, SMAX, SB, etc.
What are premium eliquids in CIS?not Chinise eliquids
RRP > 15$/30 ml
not CIS made juices / not “kitchen made”2
Good to great
local testing team with vaping experience (tested > 500 brands)
$ in turnover and re-stocking “in time”
be the first on the market (exclusive distro agreements)
good pricing policy (2-3 levels of agents)
good sales and CRM team (10+ specialists)
”white papers”
analytical equipment (NO diacetyl, acetyl propionyl or acetoin, WTA, ONLY USP components + lab)
factory assessment (no “juices”!)3
Dream testing team
5-10+ vape professionals (chemical, food, medical experience)
every new taste should make and add-value to the product line
targeting different market niches
international expo participation
new samples testing > 3-5 brands / week
1 of 20 is the star4
Need more cash?
CAGR in CIS > 30%
DYNAMICS - 15% of positions changed every month
NO PLANS - new clients growth is unexpected
NO DEBTS - young industry can not be leveraged
every 1$ of sales need 2$ of investments in inventory
5
In the big family don't клювом “клац-клац”*need time for first orders to check the market
only large orders = good price
clear market rules for distro (prices open to public)
no competition (local wholesale price < to buy directly)
$ for brand intro to the market
Exclusive agreements to protect the rights
6*It’s the early bird that gets the worm
Multi level motivation
average retail margin 60-100%
3-4 levels of pricing policy to get 10-30% between each level
K (retail/lowest wholesale) = 2-3
fixed RRP bottom price control
Only clear market with strict control
7
Born to be wild
MSDS and other certs
import taxes, VAT, official procedures
local certification and USP grade check
local package sales requirements
18+ sales
Clients can “sleep safe”8
Know your product
specific certificates from suppliers
should know the owner and see the real production process (f*cking KARMA!)
analytical equipment
real CIS lab tests
9
+Local staff
-PR
-clients
-production
10
Keep to the roots
local testing team
$ in turnover
exclusive distro agreements
good pricing policy
CRM team
”white papers”
analytical equipment
no “juices”!11
So who is on top in CIS?
12
real nigga shit
working hard
brands
no moneyno honey shot
/ 30 ml
