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Walk thru Social Security Process
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…Behavioral Targeting , targets an audience based on behavior and interests over a period of time…
Traditional Ads Target specific content, hoping the right audience is there…
VS.
Imagine - having the ability to target your prospective clients based on their desires and internet behavior.
Imagine - knowing that you are showing your ads to the right age, gender, economic and geographic targets.
Imagine - knowing how many prospects actually viewed the ads at the end of your campaign.
Imagine - Your marketing dollars being spent prospects that have need for your product not just reading material from the daily newspaper.
•Social Security •Medicare • 401k •Retirement•Long Term Health Care •Medicare.gov •Investment Services
+376.1% Conv Lift
As an example: If your product or service was geared for prospects getting ready to retire.
Qualified internet prospects would have searched for, read or click on topics such as:
+79.8% CTR Lift
Qualified internet prospects would have searched for, read or click on topics such as:
•AARP•Assisted Living •Retirement•Long Term Care •Medicare.gov •Senior Services
•Geographical Location
•Age Bracket Targeting
•Income Bracket Targeting
•165,000 Impressions / View
•Delivered Over 3 month contract
•Targets Key word Searches
•Targets life stage identifiers
•Monthly Investment $2475
• Only 1.5¢ per prospect view
•405,000 Impressions / Views
•Delivered Over 3 month contract
•Behavioral Targets
•Demographics & Age
•Key word search association
•Life Stages association
•Monthly Investment $3200
•510,000 Impressions / Over ½ a Million Views
•Delivered Over 3 month contract
•Behavioral Targets
•Demographics & Age
•Key word search association
•Life Stages association
•Income Targets
•Monthly Investment $3950