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i m a g i n e
Steuben Village Logo,
Small
i m a g i n e
“Steubenville’s Premier Collegiate Living”
W e l c o m e
Welcome to Steuben Village
-Students of Advertising Management at Franciscan University of Steubenville
-Revitalization of Steubenville with Progress Alliance and the Steubenville Revitalization Group
- Under the guidance of Professor Sara Sable-Antry
i m a g i n e
“Steubenville’s Premier Collegiate Living”
W e l c o m e About Us
Advertising Management:
A course required for all Business Administration majors concentrating in the field of Marketing.
Focus:
Integrated Marketing Communications
Development of a synergistic Marketing Positioning Plan
Who wouldn’t want
to live there?
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l The Name
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l The Location
Corner of 6th and Market StreetLot size is 16000 square feet (100 wide, 160 long)Building – 12000 sq ftParking Lot – 400 sq ft
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l
SWOT Analysis of Location
Strengths: Weaknesses
Corner lot Neighbor to Club MaxxHeavy traffic flow Under contract with private investorIdentifiable Location Railroad track near by – noiseAmple Space
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l
SWOT Analysis Continued
Opportunities Threats
Buy out Club Maxx Club Maxx Great area for business growth Current perception of the areaLots of space for students Private InvestorBuilds community ties
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l
Pictures of Location
“Steubenville’s Premier Collegiate Living”
About Modular Apartments
Used since the 1960sBuilt in controlled indoor settingCustomized to fit needsQuick Assembly Wood or Steel FrameArrives fully framed Energy efficient and environmentally friendly
Who wouldn’t want
to live there?P r o p o s a l
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l Steuben Village Modular Apartments
Modular – AVIS ($40 per square ft)12000 square feet for apartments3 floors8 apartments per floor6 tenants per apartment96 students in all
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l
Inside Steuben Village
Who wouldn’t want
to live there?
“Steubenville’s Premier Collegiate Living”
P r o p o s a l
Modular Apartments: Suggested CompanyWTW Architects – located in Pittsburgh PA Similar design in universities nation wide Contact Info – (412)321 0550 Email - [email protected]
DeLuxe Building Systems, Inc. 499 West Third Street Berwick, Pennsylvania 18603 Toll Free: 800-843-7372 Local: 570-752-5914
the best return
the best return
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Total Cost
- 2-3 million dollars
- Loans may cover $150,000 to 2,750,000
- Private investors cover the remainder
the best return
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Total Cost
-Private Investment Opportunities
-Secure the name of the project site
-Promote name(s) of buildings in University Village
-Own portion of building equal to percentage investment
the best return
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Return on InvestmentEstimated return in the following situations:
96 tenants @ $300/month for 12 monthsinvestor return: $345,600 (yearly)
96 tenants @ $400/month for 12 months (utilities included)investor return: $460,800 (yearly)
the best return
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Loans Available From Ohio SBDC1. $750 thousand max -- Pioneer Rural Loan
2. $1 million max – Certified Development Company [504] Loan
3. $ 1 million max – Direct 166 Loan
“Steubenville’s Premier Collegiate Living”
the best returnI n v e s t i n g
Business Possibilities: 96 students with family & visitors What types of places would this market frequent?
Coffee Shops Restaurants or Sandwich Shops
* Welcoming to local business owners *
World Market
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Business Possibilities
Retail Opportunities
-Desired retail stores from Brainstorming Appendix
-Local companies
-National companies
So what does it look like?
“Steubenville’s Premier Collegiate Living”
the best returnI n v e s t i n g
Getting Personal: LifestyleWithin Steuben Village
Renters AssociationFosters community within the apartment building and keeps renters updated on social events within the grounds and in the Steubenville area.
AmenitiesLaundry Facility, Recreation Room, Fitness Center
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Getting Personal: LifestyleMain Lobby with front desk, attendant, and security guardSurrounding Steuben Village
Downtown AmbianceStreetlights / LightsMusic
So what does it look like?
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Lifestyle
Grounds Upkeep
Security Measures
Parking
So what does it look like?
the best return
“Steubenville’s Premier Collegiate Living”
I n v e s t i n g
Transportation:
Shuttle Service4 Stop Rotation
Franciscan University, Wal-Mart, JCC & KrogerProposed Hours:Monday to Thursday & Sunday 7:30a.m.—10:30a.m.Friday 7:30am – 12:00amSaturday 12p.m. -- 1p.m.
a downtown dream
a downtown dream
“Steubenville’s Premier Collegiate Living”
B r a i n s t o r m
The Possibilities Are Endless
don’t be shy…
“Steubenville’s Premier Collegiate Living”
Q & A
Talk to us.
So what does it look like?
“Steubenville’s Premiere Collegiate Living”
