PREMIER INVESTMENTS LIMITED - Australian … OPENING 30OPENING 30TH November 2012 • Store opening – 30 November 2012 • Landlord – Starhill • Location – Downtown Orchard

PREMIER INVESTMENTS LIMITED (A.C.N. 006 727 966)

(A.B.N. 64 006 727 966) Level 53, 101 Collins Street, Melbourne, Vic 3000

Telephone +61 (3) 9650 6500 Facsimile +61 (3) 9654 6665 30 November 2012

PRESENTATION SMIGGLE SINGAPORE STORES A number of institutional investors and analysts will be touring our Smiggle Stores in Singapore today. Attached are Smiggle Asia slides that will be provided to investors and analysts to support the tour. KIM DAVIS Company Secretary

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Singapore Investor Briefing30 November 2012

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Agenda1. Welcome and Introductions2. Smiggle Brand Overview3. Smiggle Singapore4. Smiggle Asia Opportunity5. Malaysia6. Japan7. Singapore Store visits

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BRAND OVERVIEW

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our unique propositionname: a brand that resonates quickly colour: recognisable store fit-out and product colour paletteattitude: full of positivity, creativity & funform: recognised for innovative and original productsgraphics: leading with expressive and imaginative designsteam: staff dedicated to creating a fun & engaging experience

ColourfulFast, fresh and first

Affordable Inspirational

PlayfulBorder-less appeal

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• Born in Melbourne in 2003

• Acquired by the Just Group in August 2007

• Launched in New Zealand November 2008

• Launched in Singapore April 2011

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almost 150 stores & counting…

14 stores

111 stores

23 stores

* Includes 4 Airport franchise stores

*

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so … just what happens in our stores?

• it’s small, it’s not spacious and its incredibly bright

• it’s all about sensory stimulation: a safe place to linger, a place to play and experiment

• great customer service: passionate smigglers who are dedicated to making your shopping experience just like a hug from your best friend

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Our favourite colours !!!

(database members per colour)

Colour Crews Database Members

*

Colour Crews is an online environment designed to help you unleash your creative spirit and show those other colours who's boss!

* At July 2012 8

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our customers look like this…

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and their collections definitely look like this…

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and they’re a very creative bunch…

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and they just love it!

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SINGAPORE

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Smiggle Singapore• Launched in April 2011

• 14 stores now operating*

• Potential for up to 25 stores

• Business profitable and growing

• Exceptional customer reaction with wider appeal

• Limited local customisation of product and business model

* As at 30 November 2012 14

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Wisma

Lot 1

J Cube

Compass Point

Hougang

Tampines 1NEX

Parkway Parade

Vivo City

United Square

City LinkPlaza Singapura

BugisSommerset 313

Smiggle Singapore Locations

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Smiggle Singapore store economics

16Source: Internal management reports; MAT Oct 2012

In Comparison to Australia as a % of sales Singapore

Selling PricesStore sales psmStore RentsStore WagesOther Store Operating CostsStore Profit

7 of the top 10 Smiggle stores

globally operate in SingaporeF

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ASIA OPPORTUNITY

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Asia is a unique growth opportunity for Smiggle

• Singapore experience - Singapore success provides us with great confidence

- Exceptional customer reaction with wider appeal - Minimal product localisation- Initial stores key to future success and pace of

store rollout- Expanded Singapore management team being

established with stronger operational platform

• Further expansion in Asia - Malaysia and Japan identified as priorities for 2013 - Personal stationery market throughout Asia is a

highly valued and large category- Opportunities for growth into South Korea,

China and other parts of South East Asia in 2014/2015 based on success in new markets

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MALAYSIA

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MalaysiaCountry Profile• Malaysia represents an exciting

opportunity for Smiggle in a strong and growing economy.

• Large number of established malls in major metropolitan areas

• Kuala Lumpur will be the main focus

• Market can be managed from Singapore, leveraging fixed cost base and management experience

Market Entry

2020

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Malaysia

Malaysia Australia

Population 28m 22m

Female aged 5-19 yrs 3.9m 2.0m

% living in urban areas 72% 90%

GDP ($US bn) $238 $1,236

GDP Growth (5 yrs) 8.0% 3.0%

*Personal Stationery Market $240m $840m

% GDP spent on Education 8.1% 4.9%

* Source: Barnes Report 2011

Large population, a

growing economy

Education highly valued

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Malaysia store economics

In Comparison to Australia as a % of sales Malaysia

Selling Prices

Store sales psm

Store Rents

Store Wages

Other Store Operating Costs

Store Profit

Selling prices will be lower

but lower wages, rents

and other costs will deliver

equivalent profitability

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Malaysia – Kuala Lumpur• Established shopping precincts and malls with high

traffic and disposable income

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JAPAN

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JapanCountry Profile• Japan is a large wealthy

economy

• Substantial population of target customers

• Well established consumer infrastructure

• Strong stationery and technology heritage

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Market Entry

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JapanJapan Australia

Population 127m 22m

Female aged 5-19 yrs 8.6m 2.0m

% living in urban areas 66% 90%

GDP ($USb) $5,459 $1,236

GDP Growth (5 yrs) 2.0% 3.0%

*Personal Stationery Market $2,400m $840m

% GDP spent on Education 3.6% 4.9%

Large population of target

customers living in densely populated

urban areas10% of the

population live in Tokyo

$2.4bn personal stationery market

presents a significant

opportunity for Smiggle

26* Source: Barnes Report 2011

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Tokyo RetailCompetitive Environment• The market is characterised by large format department stores, specialist

stationers, gift shops, general merchandisers and book stores.

• No comparable format to Smiggle

• High demand for personal stationery and technology products

Retail Formats• Major Tokyo Shopping Districts

• Shibuya

• Shinjuku

• Ginza

• Harajuku

• Transit centres

• Japan Rail

• Metro

• Traditional shopping malls

Major shopping districts and transit

hubs handle millions of people each day!

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900k/day360k/day

Tokyo Retail Districts

3.6m/day

3.0m/day

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12m or 10% of Japan’s population live in Tokyo

Tokyo shopping precincts are big and each have their

own characteristics(Commuters per day)

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Tokyo Store Economics

In Comparison to Australia as a % of sales Tokyo

Selling Prices

Store sales psm

Store Rents

Store Wages

Other Store Operating Costs

Store Profit

Sales density and rents will vary

based on precinct

Store profit margin expected to be equivalent to Australia, on

potentially much higher sales in key

locations

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STORE VISITS

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Wisma

Lot 1

J Cube

Compass Point

Hougang

Tampines 1NEX

Parkway Parade

Vivo City

United Square


BugisSommerset 313


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Vivo City• Store opening – 28 April 2012

• Landlord – Mapletree Investments

• Centre Type - Brand Premium Mall

• Portfolio Store Ranking – 4

• Centre Features– Adjacent Sentosa Island– Major tourist destination– All major local and international

retailers

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Wisma

Lot 1

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Compass Point

Hougang

Tampines 1NEX

Parkway Parade

Vivo City

United Square


BugisSommerset 313


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Nex• Store opening – 27 July 2012

• Landlord – Gold Ridge

• Location- Outer Regional Mall

• Portfolio Store Ranking - 7

• Largest kiosk format, located in shopping centre central court

• Centre Features– Major transit hub– MRT/Bus Interchange

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Wisma

Lot 1

J Cube

Compass Point

Hougang

Tampines 1NEX

Parkway Parade

Vivo City

United Square


BugisSommerset 313


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Tampines 1

• Store opening – 14 July 2012

• Landlord – Asia Malls

• Location – Outer Regional Mall


• Centre Features– Major shopping district– International brands– MRT/Bus Interchange

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Wisma

Lot 1

J Cube

Compass Point

Hougang

Tampines 1NEX

Parkway Parade

Vivo City

United Square


BugisSommerset 313


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313 @ Somerset• Store opening – 8 October 2011

• Landlord – Lend Lease

• Location – Downtown Orchard Road


• Centre Features– Modern centre on Orchard Road– International retailers– MRT

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Wisma OPENING 30TH November 2012Wisma OPENING 30TH November 2012

• Store opening – 30 November 2012

• Landlord – Starhill

• Location – Downtown Orchard RoadLocation Downtown Orchard Road

• Portfolio Store Ranking – n/a

• Centre Features– Large established mall– Commuter transit zone

Hi h l f t– High volume of customer traffic

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Wisma

Lot 1

J Cube

Compass Point

Hougang

Tampines 1NEX

Parkway Parade

Vivo City

United Square


BugisSommerset 313


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Documents

PREMIER INVESTMENTS LIMITED - Australian … OPENING 30OPENING 30TH November 2012 • Store opening – 30 November 2012 • Landlord – Starhill • Location – Downtown Orchard