Copyright 2008 888.436.6243 Dover Federal Corporate Center Grand Opening Celebration November 2007

Copyright 2008www.LemmonTree.com888.436.6243

Dover Federal Corporate Center Grand Opening Celebration

November 2007


LemmonTree Helped Plan and Execute Grand Opening Event:

• Event Checklist

• Day-Of Agenda

• Copywriting of Ceremony and Dedication Speeches

• History Video Production for CEO

• Behind the Scenes Coordination


Event Checklist Example


Formal Invitation to Select Employee Groups and Press Release Distribution


Day Of – 9:00 A.M.

• Always be prepared!


Opening Remarks by David Clendaniel President/CEO


Dover High SchoolJunior ROTC Color Guard

• Raising of the American, Delaware and Air Force Flags over the new Corporate Center


Remarks from Russell McCready, Chairman of the Board


The Traditional Ribbon Cutting Ceremony


Dover Federal Board of Directors Smile… and CUT!


Dover Federal Executive Team & LemmonTree Team


A Day to Remember…


Mixer – 4:30 P.M.


Video Introduction by David Clendaniel


History Video Highlighting Dover Federal’s Past and Future


Dover Celebrates A Milestone!


Business Partners, Members, Staff, and Board…


Local Dignitaries, Credit Union Leaders, and Friends…


Building Tours


Commemorative Items for Guests

• Customized State Quarter Sets

• Dover Federal Portfolios

• Door Prize: Clock with Frame

• Calendars and More


Grand Opening Promotion:

• “Win Your Piece of a GRAND!”, 4.80% APY on a Share Certificate and No Payments ‘til Feb. 08’

Direct Mail, In-Lobby Posters and Statement Stuffers


Promotion Results• Direct Mail Results from

November 12 – 30, 2007 – 2.02% Response Rate from 23,113

Households

– 138 7-Month Share Certificates = $1,241,821

– 69 New Loans = $1,510,779

• Total New Deposits = $2,872,895 in 416 accounts

• Total New Loan Dollars = $2,468,599 in 188 accounts.

• ROI – $7.48 returned for every $1

spent on promotion


Client Testimonial “The grand opening of our new administration building

heralded the beginning of the rebranding of both our retail look and our member experience. LemmonTree was very instrumental in helping us choose a logo that spoke to the fact that we serve the military, Delaware and the individual. By orchestrating media coverage of the relocation of our administrative and operational departments to a site in the community and off the air base, LemmonTree was pivotal in helping to re-establish Dover Federal as a partner to the local business community.

Although our members love us for our friendly, personalized attention to their needs; LemmonTree has helped us to ensure that every marketing piece reinforces the “Dover Federal Way” to our members and prospective members. LemmonTree was very professional and the fact that everyone is a pleasure to work with is a bonus for me!”

Carole Langiu, Marketing Director, Dover Federal

Documents

Copyright 2008 888.436.6243 Dover Federal Corporate Center Grand Opening Celebration November 2007