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As your REALTOR®, it is my job to understand your needs and respond to them promptly, professionally and with integrity. It is my pledge to provide you with sound real estate advice, helping you to understand the wisdom of the decisions you make. By being your REALTOR™, our relationship is built on trust, loyalty, and honesty. Value and service will be provided before, during, and after the transaction, so that your changing needs are always addressed and satisfied.
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1
Andi Baker
The difference between ordinary and extraordinary is that little
extra.” -Barbara Jordan
As your REALTOR®, it is my job to understand your needs and
respond to them promptly, professionally and with integrity. It is my
pledge to provide you with sound real estate advice, helping you to
understand the wisdom of the decisions you make.
By being your REALTOR™, our relationship is built on trust,
loyalty, and honesty. Value and service will be provided before,
during, and after the transaction, so that your changing needs are
always addressed and satisfied.
It is not only my business philosophy, but also a commitment to
provide you with exemplary personalized service beyond your
expectations. My practice is to listen, hear and truly understand your
needs; a quality of business conduct that often seems to have been
forgotten in today’s fast paced, highly automated society.
My personal mission is to understand my customer's needs,
provide exceptional customer service, and ensure a favorable real
estate experience working together as a team.
2
The Keller Williams Story
KELLER WILLIAMS REALTY…
is one of the fastest growing real estate companies in the United States and was
founded in 1983 in Austin as a traditional real estate brokerage by its co-
founders and co-owners, Gary W. Keller and Joe F. Williams.
Because we have grown with our communities, our real estate professionals
have intimate knowledge of each community’s character, mood, and
growth potential. Due to the fact that the majority of our associates live in
the communities we serve, they can readily meet the unique challenges and
problems families encounter in selecting their new homes. Drawing on their
extensive knowledge of schools, recreational facilities, shopping
requirements and transportation, our associates are able to better satisfy the
special family housing needs of their clients.
VALUES: At Keller Williams, we fondly refer to our values and belief system as:
“WI4C2T’S”
Win – Win – Or no deal.
Integrity – Do the right thing.
Commitment – In all things.
Communication – Seek first to understand.
Creativity – Ideals before results.
Customers – Always come first.
Teamwork – Together everyone achieves more.
Trust – Begins with honesty.
Success – Results through people
KELLER WILLIAMS REALTY consists of people… and it is because of these
dedicated people you can feel confident that all of your real estate needs will
be handled in a most trustworthy, professional and efficient manner.
3
Benefits
Listing property with ANDI BAKER at KELLER WILLIAMS REALTY means
receiving the following benefits:
Experience • Integrity • Skill • Effectiveness • Advanced Techniques and Aids •
Intimate Knowledge of the Market • Financial Counsel & Assistance • Loyalty
So, there is something special about selecting ANDI BAKER as your
Realtor®. In addition, you should know about the many beneficial
services you will also receive as part of our “Quality Personalized Service”
program.
Keller Williams Realty has…
REPUTATION… We have one of the best business reputations in the United
States.
PROFESSIONALISM… Our associates are all highly professional and well
trained by career-oriented consultants.
EXPERIENCE… Our personalized service and record of excellence over the
years have established a reputation of trust and fairness, which many of our
clients have come to depend upon again and again.
LOCATION… Our sales office is centrally located in Corpus Christi, so you can
be assured that your Keller Williams Realty representative knows your
neighborhood and the people in it. Our staff, of over 85 professionals, has
loyal buyers in each area who are ready, willing and able to purchase a
home, which may very well be yours. When your home is listed with us, you
come first, because we selfishly show our buyers our own offerings first.
COMPUTERIZED MULTIPLE LISTING SERVICE… This is to give the seller the widest
exposure via computer-terminal technology. In addition to our staff, your
property will be exposed to over 4,000 participating members. The use of the
Multiple List Service is optional.
4
Benefits (continued)
MARKET ANALYSIS… I will determine the realistic value of your home in two
ways:
1. An opinion by our qualified and knowledgeable staff who list, show
and sell property in your neighborhood, and
2. A written compilation and analysis of recent homes sold, homes
presently on the market and those exposed to the market but not sold
during the listing period.
ADVERTISING… I am very competitive in marketing your house to not only our
industry, but also the readership in an area that is searching for a new
purchase. Well over half of all buyers start their home search on the internet
which is why I have built a solid internet marketing campaign that is led with
professional photos and a virtual tour. Personally, I utilize a business Facebook
page, Twitter account, and blog to market all properties multiple times
throughout the listing; be it featured property of the week, changes in price,
or open houses.
5
The Critical Role of the REALTOR®
Listed here are 156 typical actions, research steps, procedures, processes and
review stages in a successful residential real estate transaction that are normally
provided by a full service REALTOR® in return for their Success Fee when the
transaction closes. Depending on the transaction, some may take minutes,
hours, or even days to complete, while some may not be needed. More
importantly, they reflect the level of skill, knowledge and attention to detail
required in today’s real estate transaction, underscoring the importance of
having help and guidance from someone who fully understands the process – a
REALTOR®. And never forget that REALTORS are pledged to uphold the stringent,
enforceable tenets of the REALTOR® Code of Ethics in their professional dealings
with the public. Not every real estate licensee holds REALTOR® membership.
REALTOR® Pre-Listing Activities: 1. Make appointment with seller for listing conversation
2. Send seller e-mail confirmation of listing conversation and call to confirm
3. Review pre-appointment questions
4. Research all comparable currently listed properties in local neighborhood
5. Research sales activity for past 6 months from MLS and public records
databases
6. Research "Average Days on Market" for this property of this type, price
range and location
7. Download and review property tax roll information
8. Prepare "Competitive Market Analysis" (CMA) to establish fair market
value
9. Research property's ownership & deed type
10. Research property's public record information for lot size & dimensions
11. Research and verify legal description
12. Research property's land use coding and deed restrictions
13. Verify legal names of owner(s) in county's public property records
14. Prepare listing conversation with above materials
15. Perform exterior "Curb Appeal Assessment" of subject property
16. Compile and assemble formal file on property
17. Review listing appointment checklist to ensure all steps and actions have
been completed
6
REALTOR® Listing Appointment Conversation: 18. Give seller an overview of current market conditions and projections
19. Review our credentials and accomplishments in the market
20. Present our company profile and position in the marketplace
21. Present CMA results to seller, including comparables, solds, current listings
& expireds
22. Offer pricing strategy based on professional judgment and of current
market conditions
23. Discuss goals with Seller to market the house effectively
24. Explain market power and benefits of Multiple Listing Service (MLS)
25. Explain market power of web marketing, IDX, Trulia.com and
REALTOR.com
26. Explain the work the Realtor® does "behind the scenes" and Realtor's
availability on weekends
27. Present and discuss strategic master marketing plan
28. Explain different agency relationships, determine seller's preference and
obtain signature on IBS.
29. Review and explain all clauses in Listing Contract & Addendum and
obtain seller's signature
REALTOR® Once Property is Under Listing Agreement 30. Review current title information
31. Schedule professional photographer take photos and video of house
32. Install yard sign and flyer box in front of home
33. Obtain owner's copy of certified survey, if available
34. Note any and all unrecorded property lines, agreements, easements
35. Obtain house plans, if applicable and available
36. Prepare showing instructions for buyers' agents and agree on showing
time window with seller
37. Obtain current mortgage loan(s) information: companies and & loan
account numbers
38. Verify current loan information with lender(s)
39. Review current appraisal if available
40. Verify Home Owner Association Fees with manager - mandatory or
optional
41. Order copy of Homeowner Association bylaws, if applicable
42. Verify security system, current term of service and whether owned or
leased
43. Ascertain need for lead-based paint disclosure
44. Prepare detailed list of property amenities
45. Prepare detailed list of property's "Inclusions & Conveyances with Sale"
46. Compile list of completed repairs and maintenance items
47. Send "Vacancy Checklist" to seller if property is vacant
7
48. Explain benefits of Home Owner Warranty to seller
49. Assist sellers with completion and submission of Home Owner Warranty
Application
50. When received, place Home Owner Warranty in property file for
conveyance at time of sale
51. Have extra key made for lockbox
52. Verify if property has rental units involved. And if so:
a. Make copies of all leases for retention in listing file and verify all rents
& deposits
b. Inform tenants of listing and discuss how showings will be handled
53. Arrange for installation of yard sign and electronic lock box
54. Be sure seller completes Seller's Disclosure form
55. "New Listing Checklist" Completed
56. Review results of Curb Appeal Assessment with seller and provide
suggestions to improvements
57. Review results of Interior Décor Assessment and suggest changes to
shorten time on market
58. Load listing into Multiple Listing Service and KWLS
REALTOR® Entering Property in MLS Database 59. Prepare MLS Profile Sheet, REALTOR® is responsible for accuracy of listing
data
60. Enter property data from Profile Sheet into MLS Listing Database
61. Proofread MLS database listing for accuracy - including proper
placement in mapping function
62. Add property to company's Active Listings list
63. Provide seller with signed copies of Listing Agreement
64. Provide seller with MLS Profile Sheet Data Form within 48 hours
65. Take additional photos for upload into MLS, KWLS and use in flyers.
REALTOR® Marketing The Listing 66. Put on schedule for next Keller Williams Property Tour
67. Create print and Internet ads with seller's input
68. Coordinate showings with owners, tenants, and other agents
69. Return all calls – weekends included
70. Program with agreed-upon showing time windows
71. Prepare mailing and contact list
72. Create email blast to Corpus Christi Real Estate Agents
73. Submit for marketing into The Real Estate Book and Corpus Christi Caller
Times
74. Prepare flyers & feedback/comment cards
75. Review comparable MLS listings weekly
8
76. Determine if property remains competitive in price, terms, conditions and
availability
77. Prepare property marketing brochure for seller's review
78. Arrange for printing or copying of supply of marketing brochures or fliers
79. Email marketing brochures to all Keller Williams agents in Corpus Christi
80. Upload listing to company Internet site
81. Mail Out "Just Listed" notice to all neighborhood residents
82. Provide marketing data to buyers coming from referral network
83. Provide "Special Feature" cards for marketing, if applicable
84. Submit ads to company's participating Internet real estate sites
85. Price changes conveyed promptly to all Internet groups
86. Reprint/supply brochures promptly as needed
87. Feedback e-mails/faxes sent to buyers' agents after showings
88. Review weekly Market Study and Promptly enter price adjustments in MLS
listing database
89. Discuss feedback from showing agents with seller to determine if changes
will accelerate the sale
90. Place regular weekly update calls to seller to discuss marketing & pricing
91. Email all internet traffic reports to preferred email address
REALTOR® with The Offer and Contract 92. Receive and review all offers to purchase contracts submitted by buyers
or buyers' agents.
93. Evaluate offer(s) and prepare a "net sheet" on each for the owner for
comparison purposes
94. Counsel seller on offers. Explain merits and weakness of each component
of each offer
95. Contact buyers' agents to review buyer's qualifications and discuss offer
96. Obtain pre-qualification letter on buyer from Loan Officer
97. Negotiate all offers on seller's behalf, setting time limit for loan approval
and closing date
98. Prepare and convey any counteroffers, acceptance or amendments to
buyer's agent
99. Email copies of contract and all addendums to closing attorney or title
company
100. When Offer to Purchase Contract is accepted and signed by seller,
deliver to buyer's agent
101. Record and promptly deposit buyer's earnest money in escrow account.
102. Disseminate "Under-Contract Showing Restrictions" as seller requests
103. Deliver copies of fully signed Offer to Purchase contract to seller
104. Email/deliver copies of Offer to Purchase contract to Selling Agent
105. Email copies of Offer to Purchase contract to lender
106. Provide copies of signed Offer to Purchase contract for office file
9
107. Advise seller in handling additional offers to purchase submitted between
contract and closing
108. Change status in MLS to "Sale Pending"
109. Update MLS to show "Sale Pending"
110. Verify termite inspection ordered
111. Verify mold inspection ordered, if required
REALTOR® Tracking the Loan Process 112. Confirm Verifications Of Deposit & Buyer's Employment Have Been
Returned
113. Follow Loan Processing Through To The Underwriter
114. Add lender and other vendors to transaction management program
115. Ensure agents, buyer and seller can track progress of sale
116. Contact lender weekly to ensure processing is on track
117. Relay final approval of buyer's loan application to seller
REALTOR® Home Inspection 118. Coordinate buyer's professional home inspection with seller’s agent
119. Review home inspector's report
120. Enter completion into transaction management tracking software
program
121. Explain seller's responsibilities with respect to loan limits and interpret any
clauses in the contract
122. Ensure seller's compliance with Home Inspection Clause requirements
123. Assist seller with identifying and negotiating with contractors to perform
any required repairs
124. Negotiate payment and oversee completion of all required repairs on
seller's behalf, if needed
REALTOR® The Appraisal 125. Provide comparable sales used in market pricing to Appraiser
126. Follow-Up On Appraisal
127. Enter completion into transaction management program
128. Assist seller in questioning appraisal report if it seems too low
REALTOR® Closing Preparations and Duties 129. Contract Is Signed By All Parties
130. Coordinate closing process with buyer's agent and lender
131. Update closing forms & files
132. Ensure all parties have all forms and information needed to close the sale
133. Select location where closing will be held
134. Confirm closing date and time and notify all parties
10
135. Assist in solving any title problems (boundary disputes, easements, etc)
136. Assist in obtaining Death Certificates, if applicable
137. Work with buyer's agent in scheduling and conducting buyer's Final Walk-
Thru prior to closing
138. Research all tax, HOA, utility and other applicable pro-rations
139. Request final closing figures from closing agent (attorney or title
company)
140. Receive & carefully review closing figures to ensure accuracy of
preparation
141. Forward verified closing figures to buyer's agent
142. Request copy of closing documents from closing agent
143. Confirm buyer and buyer's agent have received title insurance
commitment
144. Provide "Home Owners Warranty" for availability at closing
145. Review all closing documents carefully for errors
146. Forward closing documents to absentee seller as requested
147. Review documents with closing agent (attorney)
148. Provide earnest money deposit check from escrow account to closing
agent
149. Coordinate this closing with seller's next purchase and resolve any timing
problems
150. Have a "no surprises" closing so that seller receives a net proceeds check
at closing
151. Refer sellers to one of the best agents at their destination, if applicable
152. Change MLS status to Sold. Enter sale date, price, selling broker and
agent's ID numbers, etc.
153. Close out listing in transaction management program
REALTOR® Follow Up After Closing 154. Answer questions about filing claims with Home Owner Warranty
company if requested
155. Attempt to clarify and resolve any conflicts about repairs if buyer is not
satisfied
156. Respond to any follow-on calls and provide any additional information
required from office files
11
Andi Baker, Texas REALTOR®
Graduate REALTOR Institute (GRI)
Accredited Buyer Representative (ABR®)
Texas Affordable Housing Specialist (TAHS®)
I utilize the latest technologies, market research, and business strategies to
exceed your expectations. More importantly, I listen and that means I find
solutions that are tailored to your needs.
Experience Commercial Acquisitions · Project Leasing · Residential Resale · Residential New Home
Reasons For Success Expedient communication via email and cell phone
Exclusive Keller Williams Realty marketing/advertising system with professional designed
communication pieces and a user friendly website
Over 100 agents within Keller Williams Realty Coastal Bend office and surrounding
counties who aid in selling my listings
Advertise in the Keller Williams Listing Service, Real Estate Book, Corpus Christi Caller
Times, REALTOR.com, Trulia (PRO), Facebook, and over 400 real estate websites
o Provide feedback reports from internet sites to all listings
Frequent open houses upon request
Weekly communication using your preferred method
Awards 2 Million+ Producer – 2010
3 – 5 Million+ Producer – 2011
Top 100 Buyer Agent – 2011
Associations - Corpus Christi Under 40 Recipient
- Agent Leadership Council of Keller Williams Coastal Bend - 2011
- Corpus Christi Board of REALTORS® – Member
- Builder’s Association of Corpus Christi Affiliates Council - Member
- Texas Association of REALTORS® – Member
- National Association of REALTORS® – Member
- North Texas Exes – Member
- Delta Sigma Pi – Professional Business Fraternity
Education Texas Association of REALTORS GRI – Brokerage 10/2010
Texas Association of REALTORS GRI – Finance 6/2010
Texas Association of REALTORS GRI – Marketing 5/2009
Texas Association of REALTORS Texas Affordable Housing Specialist 4/2009
Texas Association of REALTORS Accredited Buyers Representative 6/2008
University of North Texas BBA - Entrepreneurship 12/2006
12
Key Market Factors How long does it take to sell a home?
There is no easy answer – some homes sell in a few days, others may take
several months. Recognizing the key factors influencing a sale can give you
significant control over market time.
The proper balance of these factors will expedite your sale:
LOCATION…
Location is the single greatest factor affecting value.
Neighborhood desirability is fundamental to a property’s fair market value.
COMPETITION…
Buyers compare your property against competing properties.
Buyers interpret value based on available properties.
TIMING…
The real estate market may reflect a seller’s market or a buyer’s market.
Market conditions cannot be manipulated; an individually tailored marketing plan
must be developed accordingly.
CONDITION…
Property condition affects price and speed of sale.
Optimizing physical appearances and marketing maximizes value.
TERMS…
The more flexible the financing, the broader the market, the quicker the sale and
the higher the price.
Terms structured to meet your objectives are important to successful marketing.
PRICE…
If the property is not properly priced, a sale may be delayed or even prevented.
Keller Williams Realty’s comprehensive market study will assist you in determining the
best possible price.
13
Which Improvements Add Value To Your Home?
What follows are “best estimates” for the most typically consistent
remodeling projects we have seen across the country… Unless otherwise noted,
the maximum time between remodeling and re-sale must be five years;
otherwise the “value-added” figures are void.
Source: Home Remodeling Magazine
PROJECT
COST
VALUE
ADDED
COMMENTS
Kitchen Low:
High:
$15,000
$20,000-up
80 to
110%
Cost includes new cabinets and
countertops and re-wiring; structural
changes, relocated plumbing, custom
cabinetry, and top-of-the line appliances.
Bathroom Low:
High:
$7,500
$10,000
80 to
115%
Cost includes new fixtures and fittings, tile
floors and walls; structural changes, and
relocated plumbing. High-end materials
and fixtures raise the cost. Note: adding
a second bath can yield more than 100%
resale value.
Room Addition Low:
High:
$30,000
$40,000
50 to
110%
Depends on type of room; a family room
or new master suite (don’t forget to
include cost of bath) will add much more
vale to a home than a private office or
fourth bedroom.
Adding a deck Low:
High:
$5,000
$10,000-up
40 to
60%
The warmer the climate, the more value
added; size of deck, complexity of design,
and added amenities (spa, trelliswork)
influence cost.
Re-painted exterior Low:
High:
$1,200
$1,500-up
40 to
60%
Assumes old exterior was worn and
repainting was done immediately prior to
putting house on market: a new coat of
paint probably adds the “best profit” to
selling an older home.
In-ground swimming
pool
Low: $20,000 20 to
40%
Cost assumes an average-size pool (16’ x
32’) in a rectangular shape; value added
depends on desirability to future owner
(banks usually do not include pools in
mortgage appraisals).
14
Timing is extremely important in the real estate market. The above graph
illustrates the importance of placing your property on the market at a realistic
price and terms from the very beginning. A property attracts the most
excitement and interest from the real estate community and potential buyers
when it is first listed; therefore, it has the highest chance of a sale when it is new
on the market.
+15%
10%
+10%
30%
Market
Value
60%
-10%
75%
-15%
90%
As the triangle graph above illustrates, more buyers purchase their
properties at market value than above market value. The percentage increases
even further when the price drops below market value. Therefore, if you price
your property at market value, you are exposing it to a much greater
percentage of prospective buyers and you are increasing your changes for a
sale.
1 2 3 4 5 6 7 8
WEEKS
A
C
T
I
V
I
T
Y
Selling Price vs. Timing
The Importance of Intelligent Pricing
15
Buyers Always Determine Value!
The value of your property is determined by what a BUYER is willing to pay
in today’s market based on comparing your property to others SOLD in your
area.
COMMON PRICING ERRORS
WHAT
YOU
PAID
WHAT
YOU
NEED
WHAT
YOU
WANT
WHAT
YOUR
NEIGHBOR
SAYS
WHAT
ANOTHER
ASSOCIATE
SAYS
COST
TO
REBUILD
TODAY
16
Six Selling Myths Uncovered
Myth #1: You should always price your home high and negotiate down.
Truth: Pricing too high can be as bad as pricing too low. If you list too high,
you'll miss out on buyers looking in the price range where your home should be.
Offers may not even come in, because buyers who are interested in your home
are scared off by the price and won't even take the time to look at it. By the
time you correct the price and list your home at its fair market value, you will
have lost that window of opportunity when your home draws the most attention
from the public and real estate agents; i.e. the first 30 days that it is on the
market. A well-trained real estate agent who looks out for your best interests will
consult with you on your home’s fair market value and different pricing
strategies for the current market.
Myth #2: Minor repairs can wait until later. There are more important things to be
done.
Truth: Minor repairs make your house more marketable, allowing you to
maximize your return (or minimize loss) on the sale. Most buyers are looking for
homes that are ready for them to move into. If your home happens to attract a
buyer who is willing to make repairs, he/she will begin asking for repair
allowances that come out of your asking price. The amount of an allowance
that you have to offer a buyer is usually more than what it would cost for you to
make the repair (or hire someone to make the repair). Remember, buyers are
comparing your home to other homes that are currently on the market. Your
home should be inviting so that everyone who looks at it can see themselves
living there.
Myth #3: Once a potential buyer sees the inside of your home, curb appeal
won't matter.
Truth: Buyers probably won't make it to the inside of the home if the outside of
your home does not appeal to them. Buyers and their agents often do drive-bys
before deciding whether a home is worth their time to look inside. Your home’s
exterior must make a good first impression so that buyers are compelled to stop
and come inside. All it takes is keeping the lawn mowed, shrubs and trees
trimmed, gardens weeded and edged, and clutter put away.
17
Six Selling Myths Uncovered (continued)
Myth #4: Your home must be every home buyer's dream home.
Truth: If you get carried away with repairs and replacements to your home, you
may end up over-improving the house. There is a point where improving your
home doesn’t pay off. The key is to consider what competing properties feature
and look like. A highly-motivated real estate agent will consult with you on what
competing properties have to offer – he/she can even show you competing
properties so that you can make sound home improvement decisions.
Myth #5: You are better off selling your home on your own and saving money on
the commission you would have paid to a real estate agent.
Truth: Statistically, many sellers who attempt to sell their homes on their own
cannot consummate the sale without the service of a real estate agent.
Homeowners who succeed in selling their home by themselves usually net less
than if they had a real estate agent working for them. The National Association
of REALTORS surveys consumers every year, including homeowners who
succeeded in selling their home without a real estate agent. Over 70% of these
homeowners say that they would never do it again.
Myth #6: When you receive an offer, you should make the buyer wait. This gives
you a better negotiating position.
Truth: You should reply immediately to an offer! When a buyer makes an offer,
that buyer is, at that moment in time, ready to buy your home. Moods can
change, and you don't want to lose the sale because you have stalled in
replying.
18
Preparing Your Home For Sale
A few great tips on creating an atmosphere that will charm buyers and make
them want to buy your home. Remember that you’ll never get another chance
to make a first impression. And first impressions are what counts! Follow these
simple tips and create the competitive edge that may help you sell your home
more quickly.
Curb Appeal
Drive up to your home
and look at it from afar.
Look at it through the
eyes of buyers.
Check the shingles –
repair or replace
damaged shingles.
Clean and repair the
gutters.
Clean and repair the
HVAC units.
Repair broken windows
and shutters. Replace
torn screens. Make sure
frames and seams have
solid caulking.
Repair or replace door
knobs, doorbell and
light fixtures if necessary.
Remove all toys,
equipment and litter.
Remove cobwebs and
nests.
Remove mildew, moss
and stains from the side
of your home – use
bleach. Remove stains
from the walkways and
driveway – use
concrete cleanser
and/or kitty litter.
Overall Interior
Walk through your
home. Store, give
away, throw, or donate
anything that you won’t
need until after the
move; e.g. furniture,
knick-knacks, clothing,
toys, equipment,
appliances, worn rugs,
papers, books,
cosmetics, jewelry,
games, CDs, etc.
Replace worn or broken
door knobs, cabinet
fixtures, light fixtures,
light switches, outlet
plates, faucets and vent
covers.
Clean the fireplace.
Clean the vents.
Clean and organize
your closets.
Add a fresh coat of
paint in light, neutral
colors.
Shampoo the carpet.
Replace if necessary.
Vacuum the window
blinds, shades and
drapes. Wash or dry
clean curtains. Wash all
Bedrooms
Arrange furniture to
create a spacious look.
Remove games, toys,
magazines, cosmetics,
jewelry – especially on
the nightstands.
Bathrooms
Remove rust and
mildew stains.
Wash or replace shower
curtains.
Make sure everything
sparkles – including
grout.
Replace worn rugs and
towels.
Kitchen
Make sure all
appliances work.
Clean the inside of the
refrigerator, stove and
cabinets. Make sure
everything is organized
to create a spacious
look.
If your stove has electric
burners, purchase new
drip pans for each
burner. Wash
removable knobs in
19
Repair and clean patio
furniture and deck area.
Remove anything that
can’t be repaired.
Clean or paint the front
door and mailbox.
Hose off the exterior of
your home, especially
around entrances. Use
siding cleanser.
Wash the windows.
Wash your garbage
can and put it in a
place where it’s not the
first thing potential
buyers see when they
drive up.
Mow the lawn.
Trim the trees and
shrubs.
Weed the gardens.
Add colorful plants or
foliage to fill in bare
spots.
Edge the gardens and
walkways.
Sweep the walkways
and driveway.
Replace doormats that
are worn and torn.
Shine brass hardware
on the doors and light
fixtures. Polish stained
wood doors and trim.
Drive up to your home
again and look at it
from the eyes of a
potential buyer. Walk
into your home as a
potential buyer.
Determine what kind of
impression your home
now makes.
the windows, frames
and sills.
Remove all valuables,
such as jewelry, artwork,
knick-knacks,
medications, cash, coin
collections and so on.
Open all the window
shades to create a
spacious and bright
look.
Put pet supplies and
dishes in a place where
they are not the first
thing potential buyers
see or smell when they
walk into a room.
Living Room and Family
Room
Make these rooms
spacious and inviting.
Discard or repair
chipped furniture.
Replace worn rugs and
pillows.
Remove magazines,
games, toys and so on.
Make sure the
entertainment center
sparkles.
Vacuum upholstery,
drapes, pillows, etc.
Dining Room
Clean out your china
cabinet. Polish any
visible silver.
Put a lovely centerpiece
on the table. Set the
table for a formal dinner
to help potential buyers
imagine entertaining
there.
your dishwasher.
Polish the cabinets with
furniture oil.
Make sure appliances,
countertops and the
sink sparkle. Install new
faucets if necessary.
Attic and Garage
Get rid of unnecessary
items. Store or pack
items you won’t need
until after the move.
Organize everything to
create more floor space
and make inspections
easy.
Provide bright lighting.
Clean all equipment
and vents. Replace
filters. Fix any insulation
that might be showing.
Take care of stale or
musty odors. Open the
windows, dust and wash
the walls and floors,
purchase room
deodorizers.
When It’s Time to Show
Make sure your property
folder is out in the open.
It should contain, an
MLS profile, your Seller’s
Disclosure, extra
property flyers and extra
business cards.
Do a quick clean and
vacuum. Dispose all
trash.
Put pets outside if it’s
safe to do so.
Turn on a radio with
peaceful music.
20
Now that your home is “ON THE MARKET”…
Our Duties
Andi Baker YOU
Install signs and submit to MLS. Complete all repairs and cleaning.
Arrange for office tour by agents. “Stage” your home to be
appealing.
Prepare marketing information and
advertising. Keep home ready for showing.
Place marketing data in home for
prospective buyers. Hide valuables (also prescriptions).
Distribute marketing information. Keep marketing information out for
buyers.
Attempt to give 1-hour notice to
show. Call me if information is depleted.
Review market continuously. Leave premises for showings.
Follow up with other agents who
show home. Call me with any questions.
Communicate with you regularly. Market your home to friends and
acquaintances.
Advise of possible solutions if home
has not sold.
Keep me advised where to reach
you or give permission to show if
you are unavailable.
Negotiate best contract for your
needs.
Refuse to discuss terms with buyers
or their agents without me present.
21
Home Warranties Can Aid Buyer
and Seller
any home purchasers erroneously assume that the Seller is always
somehow liable when there is a defect or failure found in the home’s
cooling, heating, plumbing, electrical and/or appliances after the Buyer moves
in. Unless otherwise provided for in the contract however, risk of loss often falls
on the Buyer. Even where the contract provides that heating, plumbing, pool &
equipment, electrical, etc. be “operative” on or until date of possession,
disputes can always arise as to when the breakdown occurred, who is
responsible, how the repairs are to be funded, and when they are to be made.
ome warranty plans go a long way to alleviate these risks and concerns.
For a modest price (currently basic coverage is $350 to $450, slightly more
for optional coverage), Seller can provide to Buyer a one year warranty
covering, specified heating, plumbing, electrical, water heater or appliance
breakdowns. Coverage under most plans commences at closing (although
some can be made to commence during the listing period as well). In all cases,
there are important limitations and exclusions (example: appliances/systems
must be operative at commencement of coverage).
Home Warranty Companies that are typically used here in Corpus Christi are
Allied Home Warranty, First American Home Warranty Protection, Old Republic
Home Warranty Protection, and American Home Shield.
M
H
22
Ways to Communicate with Andi Baker
DURING OFFICE HOURS:
Call the office at (361) 225-7900 x 202 and tell the receptionist you would like to
speak to Andi Baker. If I am not in, she will give you my cell phone number.
AFTER OFFICE HOURS:
Call my voice mailbox directly by dialing 361-239-8237 or reach me at the office
at 361-225-7900 extension 221
I check my voice mail multiple times per day, and will return your call at the first
opportunity.
If it suits you, you can also text message me.
EMAIL:
WEBSITE:
www.AndiBaker.com
www.CoastalBendHomes.net
FAX:
(361) 225-2853
SOCIAL MEDIA HANDLES:
Twitter: @AndiJBaker
Facebook: www.Facebook.com/CCHomes
BLOG:
www.CoastalBendRealEstate.blogspot.com
23
YOUR HOMEWORK
1. What do you love most about living in your home?
2. What do you love most about living in your current neighborhood?
3. How would you describe your home to a potential buyer?
4. Why do you want to sell your home?
5. What is the best way to communicate with you during this process?
6. Do you have special instructions for the showing of your home?
Needed Items:
Survey
Elevation Certificate (if applicable)
Loan information
HOA information
Previous inspection reports
Front door key
24
Success Fee Breakdown
Marketing Service Description 6% Listing Value Brokers Open House $250.00
Draft and execute Contract for Purchase √
Email Marketing Program √ $99.00
Flyers in home/Home book/Comment cards √ $100.00
Front yard flyer box with color flyers √ $150.00
Guaranteed Open Houses 3 $50.00
Home Staging $300.00
Home Warranty Plan √ $350.00
Keller Williams Listing Service √ $750.00
Lockbox √ $95.00
Minimum of ten professional photos √ $100.00
MLS Listing √ $750.00
Neighborhood door to door distribution of flyers
$100.00
Open House Program √ $25.00/OH
Postcard Marketing Program √ $250.00
Pre approval of all potential buyers √ $50.00
Pre Home Inspection $250.00
Pre Title Report $75.00
Prepare & Review a Comparative Market Analysis
√ $50.00
Prepare & Review Brokers Price Opinion $150.00
Pricing Strategies √ $100.00
Print Newspaper Advertising √ $250.00
The Real Estate Book Advertising √ $215.00
Trulia Pro Advertising √ $300.00
Virtual Tour √ $75.00
If you interview other agents, use this checklist to ask them what they will guarantee