Upload
doantu
View
219
Download
0
Embed Size (px)
Citation preview
Presented By:- The InvinciblesName Roll No. Pallavi Baranwal 31A Pranab Dey 32A Prashant Mishra 33A Prerna 34A Pritam Sadhu 35A Pushpak Pandey 36A Nibedita Chakraborty 37A Ramanand Arora (DL) 38A Richa Beniwal 39A Richa Kohli (L) 40A
Introduction Mr V. C. Burman - Chairman of DIL Mr Sunil Duggal - CEO of the company. Dabur India limited is India's leading FMCG company.
Dabur is currently the 4th largest Indian consumer goods manufacturing company (FMCG).
Leading consumer goods company in India with a turnover of Rs. 2,233.72 crores (fy07).
Products of dabur are marketed in more than 50 countries worldwide.
Contd……. Dabur's health care range brings for
the customer a wide selection of herbal products.
Dabur Chyawanprash and Hajmola both gives revenue of Rs.100 crores each.
Dabur Chyawanprash is the leader with 65% share.
Dabur’s digestives category commands 90% of the herbal digestives market.
Hajmola itself is a market leader with 75% market share.
HISTORY(1/4)
HISTORY(2/4)
HISTORY(3/4)
HISTORY(4/4)
MANUFACTURING Production facilities to increase in-house production and to get maximum benefits.
The company believes in cost and quality leadership through technology.
This has allowed for much greater control on production.
It is best in class TQM TPM practices.
RESEARCH AND DEVELOPMENT(1/2)
R&D activities are focused around two basic domains:-1.To continuously develop new products.2.To test and guarantee their efficacy.
R&D activities include research on:1.Ayurvedic and herbal products2.Organic substances3.Foods4.Cosmetics5.Oral care6.Personal care
During 2005-06, the company displayed its efficiencies in terms of high “speed to market” by successfully developing its Vatika Honey & Saffron Soap.
RESEARCH AND DEVELOPMENT(2/2)
The company’s products regularly go through clinical research and toxicity studies which are done in collaboration with Dabur Dhanwantry Hospital in Chandigarh.
The company also promotes contract or corporate farming.
Some example of corporate farming are Ghorbotch, Brahmi, Chiraita and Pipli.
THE MAIN AREAS OF RESEARCH
Testing and trial of products. Product development for new herbal health and personal care products.
Development of new chemical entities and formulations.
New initiatives in Phyto - Pharmaceuticals.
Developing new products and improvements in foods.
SUPPLY CHAIN The supply chain function at dabur comprises of production planning, dispatch, ware housing and transportation.
Front end of the supply chain ends at the clearing forwarding agent (CFA) or the stockist.
Project Garuda set up by dabur lays down a set of measurable parameters to test the health of the supply chain.
Range of personal care and health care products viz. hair care, oral care, skin care, baby care, healthsupplements and digestives
Range of health care products comprisingAyurvedic medicines OTC Ayurvedic product
Dabur’s international business based in Dubai ; Having operations in Middle East, Asia, Africa, Australia, UK , USand Canada
Dabur Foods Ltd, a 100% subsidiary comprising Real Fruit Juices,Hommade cooking pastes & Lemoneez
CONSUMER CAREDIVISION
CONSUMERHEALTHDIVISION
INTERNATIONALBUSINESSDIVISION
FOODS
Dabur India Ltd. : Business Divisions
Business Division
10%6%
6%1%
77%
IB DIVISIONCHDFoodsMisc.customer care division
StructureD A B U R I N D I A L I M I T E DD A B U R I N D I A L I M I T E D
CONSUMER
CARE DIVISION CONSUMER HEALTH DIVISION
MISC.BUSINESS
Subsidiaries
Dabur Nepal Pvt Ltd
DaburFoodsLtd
DaburInternationalLtd
Dabur Egypt Ltd Asian Consumer Care Pvt Ltd, Bangla Desh
Weikfield Intl.(UAE) Llc
Hair Oils market estimated by ORG at Rs.14.2 bn.
Dabur holds 19% share with product offerings in all categories.
Value added products having herbal USP Dabur Amlahair oil –a perfumed hair oil with amla extract , Dabur’s largest brand
Vatika Hair Oil -Coconut based hair oil with added herbs, one of the fastest growing brands in hair oil market
Anmol Mustard Amla Hair Oil -newly launched on economy platform
QuickTim
e™
and a
decom
pressor
are needed to see this picture.
QuickTim
e™
and
a
d
ecom
pressor
are need
ed
to see this p
icture.
QuickTim
e™
and a
decom
pressor
are needed to see this picture.
Hair Oils
Comparision of Hair oil Producers
HLL 3%
Bajaj4%
Emami4%
Keo karpin6%
Dabur19%
Marico27%
Others37%
HLL BajajEmamiKeo karpinDaburMaricoOthers
Shampoo category estimated by ORG at Rs.9 bn. Value growth slowing down due to price cuts. Dabur Entered Shampoo category in 1997-98, now hold 6% share. Dominating the herbal niche in this highly competitive category
Vatika Henna Cream Conditioning Shampoo. Vatika Anti Dandruff Shampoo. Anmol Natural Shine Shampoo –launched in current year.
SHAMPOOS
Qu
ickTim
e™
an
d a
d
ecom
pressor
are n
eed
ed
to see th
is p
ictu
re.
QuickTim
e™
and a
decom
pressor
are needed to see this picture.
Qu
ickTim
e™
and a
decom
pressor
are need
ed
to see this picture.
Comparision of Shampoo Producers
LUX9%
NYLE3%AYUR4%CHIK11%
SUNSILK17%CLINIC ALL
CLEAR11%
PANTENE7%
HEAD & SHOULDERS
7%
CLINIC PLUS25%
VATIKA6%
LUX
NYLE
AYUR
CHIK
SUNSILK
CLINIC ALL CLEAR
PANTENE
HEAD & SHOULDERS
CLINIC PLUS
VATIKA
One of the largest personal care categories estimated at Rs.21 bn. Toothpowders account for 20% of the Category Dabur holds 28% share in toothpowder market with Dabur Red Toothpowder Launched Dabur Red Toothpaste in 03-04
An Ayurvedic product Captured 1% share of toothpaste market
in first year.
QuickTim
e™
and a
decom
pressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Oral Care Comparision of Oral Care
TOOTHPOWDER20%
TOOTHPASTE80%
TOOTHPOWDERTOOTHPASTE
Chyawanprash–largest Ayurvedic medicine with market size of about Rs.2 billion Dabur is market leader with 65% share Efficacy studies at leading research centers support product effectiveness Aggressive marketing inputs being aimed at category expansion
Qu
ickTim
e™
an
d a
decom
pressor
are n
eed
ed
to s
ee t
his
pic
tu
re.
Health Supplements
Comparision of Health Suppliments
DABUR65%
HIMANI
OTHERS7%
BAIDYANATH
12%
ZANDU11%
DABURBAIDYANATHZANDUHIMANIOTHERS
Dabur holds 29% of the overall digestives market estimated at Rs.4 billion Leader in the herbal digestives category with 90% market share Products include
Hajmola Tablet & Candy Pudin Hara (liquid, capsule & effervescent powder) Hingoli
Host of new product introductions in current year under Hajmola brand
Digestives
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Dabur’s baby care range includes baby oils and tonics Dabur LalTail – a baby massage oil with Ayurvedic formulation Dabur Janma Ghunti -Ayurvedic tonic for infants. Gripe Water -Digestive tonic for babies. Dabur Baby Olive Oil -Herb enriched olive oil for massage of infants.
Dabur’s Skin care range includes Dabur Gulabari -Rose Water , a natural astringent and skin toner. Gulabari Face Pack -blend of sandal and rose in a face pack. Vatika Fairness Face Pack.
Baby Care & Skin Care
QuickTim
e™ and a
decompressor
are needed to see this picture.
Quic
kTim
e™
and a
decom
pressor
are n
eeded t
o s
ee t
his
pic
ture.
Quick
Tim
e™
and
a d
eco
mp
resso
rare
need
ed to
see th
is pictu
re.
More than 100 years expertise in herbal Ayurvedic formulations. Over 260 medicines for treating a range of ailments and body conditions Manufacturing practices follow the Government’s GMP norms All Dabur products undergo scientific tests and clinical validation processes Tie-ups with Ayurvedic hospitals and colleges for research and promotion of Ayurveda Thrust on OTC health care range in future
Consumer Health Division
QuickTime™ and a decompressorare needed to see this picture. Major Categories
Asav Arishtas
Ras Rasayanas Churnas Medicated
Oils
Proprietary AyurvedicMedicines
DABUR INDIA
LIMITED
EXPAND
INNOVATEACQUIRE
THREE PRONGED STRATEGY FOR SUSTAINING GROWTH
GROWTH STRATEGY
Consolidated revenue growth of 16.7% during half year ended 30th September 2008. Revenue growth led by price increases to the extent of 4-5%; balance being led by volume. The overseas business (IBD) led the growth with an impressive performance of 40.1% for H1FY09. Consumer Health Division recorded growth of 22.6% Consolidated PAT in core business (excluding retail) grew by 17.8%. EBITDA margins in core business maintained at 18.9% in spite of inflationary pressure.
Key Growth Drivers
Target Indian diaspora in the first horizon Large potential markets for herbal/Ayurvedic Offerings Set up distribution alliances for entering mainstream herbal segments
Expand business in South East Asia, Middle East and Africa Similar consumer preferences and media spillover
Promote 100% subsidiaries / Joint ventures to overcome tariff barriers barriers
Developing Markets
Developed Markets
Global Strategy
STRENGHTS
1. STRATEGIC PARTNERSHIPS
2. WORLD WIDE COVERAGE
3. 100 YEARS OF EXPERIENCE
4. MANUFACTURING FACILITIES
5. RESEARCH PLANTS.
WEAKNESS No retail outlet.
No doorstep delivery.
OPPORTUNITY Overseas
dealership.
Medical biotechnology.
Strategic alliances.
Export of Aurvedic products.
DABUR.COM Information is conveyed clearly and in a friendly manner to various constituents from investors to the media.
The site is well-structured with logical navigation and an amazing amount of information from stock quotes to news.
This shows the brand’s customer-focused attitude.
There is an abundance of information for its investors and prospective information including a daily update on the share price.
RECOMMENDATIONS Diversify its operations. Create a Niche Market by integration of Ayurvedic knowledge with modern science.
Provide innovative products to its customers.
Strive for global positioning as Ayurvedic leader.
Realize its Corporate Social Responsibility.
INTERNATIONAL TIE-UPs….. Dabur India's health and beauty retail subsidiary
H&B stores has tied up with labs in Italy, the UK and Thailand for developing some of its private labels.
Target:- Rs. 1000 crore revenue.
Started January this year, the company plans to set up 50 stores by third quarter of 2008-2009.
Announced the launch of skincare creams and lotions.
Network of 1.5 million retail outlets in urban and semi-urban areas.
THANK YOU