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PPT ON RETAIL MANAGEMENT Presented by: SHIVAM GOEL

pptonretailmanagement shivam.ppt

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  • PPT ON RETAIL MANAGEMENT

    Presented by: SHIVAM GOEL

  • RETAILING According to Kotler: Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use

    It is responsible for matching individual demands of the consumer with supplies of all the manufacturers.

  • RETAIL MANAGEMENT The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

  • WHY RETAIL MANAGEMENT ? Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store.

  • WHEEL OF RETAILING

  • EVOLUTION OF RETAIL IN INDIATraditionalFormatsHaatsMelasMandis etc.

    Established formatsKirana shopsConvenience/department storesPDS/ fair price shopsPan/ Beedi shops

    Emerging FormatsExclusive retail outletsHypermarketInternal retailMalls / Specialty MallsMultiplexesFast food outletsService galleries

  • RETAIL FUNCTION AND DISTRIBUTION1: Sorting2: Breaking Bulk3: Holding Stock4: Additional Services5: Channel of Communication6: Transport and Advertising Functions7: Promotional support:

  • CHANELS OF RETAILINGCONVENIENCE STOREDEPARTMENT STORECONVENTIONAL SUPERMARKETSPECIALTY STOREDISCOUNT STOREFACTORY OUTLETDIRECT MARKETINGDIRECT SELLING.VENDING MACHINESWORLD WIDE WEB

  • RETAIL LOCATION STRATEGY AND DECESIONS1. Selection of a City2. Selection of an Area or Type of Location within a City3. Selection of a Specific Site

  • FACTORS INFLUENCING RETAIL MANAGEMENT

  • Social

    how consumers, households and communities behave and their beliefs. For instance, changes in attitude towards health, or a greater number of pensioners in a population.

    Legal

    the way in which legislation in society affects the business. E.g. changes in employment laws on working hours.

    Economic

    how the economy affects a business in terms of taxation, government spending, general demand, interest rates, exchange rates and European and global economic factors.

    Political

    how changes in government policy might affect the business e.g. a decision to subsidies' building new houses in an area could be good for a local brickworks.

    Technological

    how the rapid pace of change in production process and product innovation affect an organization.