IntroductionIntroduction

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.

Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. It is fully integrated into government, business, institutional, industry, and personal use.

PACKAGINGPACKAGING

What is Packaging?Packaging is the art and science of preparing goods for handling,storage,marketing and despatch of goods to

the ultimate customer at a minimum cost.

DEFINITIONDEFINITION Packaging is the science, art and technology of

enclosing or protecting products for distribution, storage, sale and use.

Packaging is a coordinated system of preparing goods for transport, warehousing, logistics, sale and use.

Packaging helps the consumer quickly understand what the product is all about

Packaging is a silent sales man

Packing Packaging

Packing refers to protective covering used for goods.

Eg. Wrapping chocolates,

compressing cotton into bales .

Packaging involves designing, producing and using appropriate packages for various products.

Attributes of packagingAttributes of packaging

Utilitarian Protection

Transportation

Storage

Sensory

Textural Fragrance

Visual - attractive

Sensory

Textural Fragrance

Visual - attractive

Visual

1.Expressive

VisualExpressive

Aesthetic

Visual

1.Expressive

VisualExpressive

Aesthetic

Communicative 1. To identify

2. To instruct - persuade

Communicative 1. To identify

2. To instruct - persuade

Psychological Psychological

Value AdditionPersonality

Emotive

The “Truths” of PackagingThe “Truths” of Packaging Packaging only exist because product exists First and foremost it is the delivery system for products Its primary is to contain, protect and preserve

The “INCONVENIENT TRUTHS” OF PACKAGING

The “INCONVENIENT TRUTHS” OF PACKAGING But it’s also a Primary Mechanism for Branding It’s very visible but little understood by consumers Its environmental impact is regretful And modern society cannot function without it.

So why there is so much packaging?So why there is so much packaging?

Examine the evolution of society And the way that shopping had developed how packaging has changed Where are we today? How packaging is related to brand image

So what about shopping habitsSo what about shopping habits

In the 50’s… Shopping was a daily exercise – no fridges! Grocers shops No supermarkets Most products sold loose – queues Home deliveries of milk, bread on everyday basis Range was limited and fresh food seasonal Convenience foods almost unheard of

ThenThen

NowNow

And NowAnd Now

Consumption has increased dramatically Supermarkets are everywhere Range and choice are huge Products available all year round Convenience is ‘everything’ And it’s this consumer demand for goods that drives demand for the packaging around it

So what about packaging’s role in this?So what about packaging’s role in this?

Packaging is the ‘indispensable’ for shopping as we know it today – supermarkets could not exist

without it Product wastage in the supply chain is now

minimal Product presentation and information are key

How brand image is related to packaging

Impact of Packaging on consumer buying behaviorImpact of Packaging on consumer buying behavior

Purpose of Packaging Purpose of Packaging

Physical protection Information transmission Marketing Security Convenience Portion control

Various Household Packaging typesVarious Household Packaging types

Symbols used in packages & labelsSymbols used in packages & labels