PRESENTATION ON PACKAGING AND LABELING
PRESENTATION ON PACKAGING AND LABELINGRohit Singh (Roll No.
28)Malvika Negi (Roll No. 30) CONTENTS PackagingAbout
PackagingTypes. Functions. Trends.LabelingAbout
Labeling.Kinds.Functions.Labeling Laws.
PACKAGINGPackaging is an art, science and technology of
preparing goods for transport and sale.All the activities of
designing and producing the container for a product. It is an
important part of product planning and promotion.
TYPES OF PACKAGING-Designed for consumer - Focuses on the
convenience and appeal, handling convenience marketing
consideration and protection during and display. transportation.
CONSUMER PACKAGINGINDUSTRIAL PACKAGING FUNCTIONS OF PACKAGING1.
Promoting and Selling the Product2. Defining Product Identity 3.
Providing Information4. Expressing Customer Needs5. Ensure Safe
Use6. Protecting the Product
TRENDS IN PACKAGING1. Aseptic Packaging
Environmental Packaging
3. Cause Packaging
LABELING
Label is a printed matters that appears on the package.
Label is an identification tag, wrapper, seal or imprinted
message that is attached to its product or package.
Main function- inform customers about products contents and give
directions for use.
FUNCTIONS OF LABELS Identifies Grades Describes Promotes
THREE KINDS OF LABEL1. Brand Label brand name trademark or
logo
2. Descriptive Label give information about product use,
construction, care, performance, and other features
3. Grade Label states the quality of a product
LABELING LAWSPackage labels must meet local, state, and federal
standards to prevent manufacturers from misleading consumers.
Fair Packaging and Labeling Act (FPLA) givesFDA and FTC
authority over labeling.
The Federal Food and Drug AdministrationThe FDA administers the
Federal Nutrition Labeling and Education Act passed in 1990, which
protect consumers from deceptive labeling and establishes standards
for use of terms and health warnings.
The Federal Trade CommissionThe FTC passed the Care Labeling
Rule in 1972 to require that care labels be placed in clothing.
The FTC also released guidelines for making environmental claims
on labels, such as made from recycled materials or recyclabel.
