PPT Grasim Report

8/13/2019 PPT Grasim Report

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Institute Of Technology & ScienceMohan Nagar, Ghaziabad.

HOW TO ENROLLED THE KARA WIPES IN CORPORATE

& SALES PROMOTION

SUBMITTED BYPRADEEP KR. MISHRAPGDM 12-142012105


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EXECUTIVE SUMMARY

The objectiveof the study was How To Enrolled Kara Refreshing & Hand Sanitizing

Wipes In Corporate and Increase The sales. The field work and market research was

conducted in Delhi NCR.

1. The concept of wet wipes is not new to the people of Delhi NCR.

2. As around 60 % of respondents (hotels, tour & travels & railway) are aware of the

concept of wipes but the awareness of the brands Kara refreshing, Hand Sanitizing

and PRIM is very low.

3. It is mainly because of the less promotional & advertising activities in the markets.


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SWOT ANALYSIS OF KARA:

STRENGTH:

The product is made up of pure

viscous which has a 10 times better

absorbing power than cotton.

Strong brand recognition

100 percent natural and

biodegradable.

Safe for baby skin.

Hygienic.

Dermatological tested.

Alcohol Free.

WEAKNESS:

Lack of advertisement and

promotional activities.

Packaging is not very attractive

and up to the mark.

High cost

Customers are unaware about that

Kara is brand of ABG group.

Delay in delivery in pick seasons.

Complexity in operation

Lengthy processing chain


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During my internship I have visited in 125 (Hotels, Tours & Travels & railways

companies) and 40 individual people and taken the some feedback regarding Kara

refreshing & Hand sanitizing.

Analysis of Research

SECTOR WISE CALLINGhotels

17%

tour&travels

28%

others

6%

total

49%

Total Call


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Interpretation:

From the above graph it is clearly shows that during my internship I have done

102 calling. 35 calling in hotels, 58 in tours & travels and 14 in others sectors.

Cold calling 9 in hotels, 10 in tours & travels and 3 in others sectors. I have met

with 11 from hotels, 5 from tours & travels and 6 form others sectors.

35

58

14

102

9 10

3

22

115 6

19

0

20

40

60

80

100

120

hotels tour&travels others total

Sector Wise Calling

Total Call

Cold calling

Meeting


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PROBLEM FACED ACHIVEMENT

1. Customers are unaware that Kara is

unisex product.

2. Tours and travels industries do not

what is wipes? And how they can use

it.

3. Most of companies and customers

are unaware that Kara is a product of

Aditya Birla Group.

4. Samples are going to expired, and

not available at time.

1. Made a corporate tie up with PVR

Cinema

2. Conversation is going on with Hotel

Lemon Tree (They are in final stage )

3. Got good response from

Air cab

Meru cab

The Hotel Bristol

Westin hotel

D.T cinema

Nirula's

4. Good response from my industry

mentor


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RECOMMENDATIONS

There are few of the points that I would like to recommend, these points are as follows:

1. The only problem is the awareness of the product and this awareness can be brought about

by the advertisements be it through electronic media or print media.

2. Increase expenditure on Advertising and Publicity.

3. Price quote should be Rs. 2 even for 10,000 (P.O).

4. Sample should not be out of date it should be new.

5. The discount should be 25-35% instead of 18% to retailers and I sure that it is possible.


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7. Aditya Birlaslogo can be included on the packs.

8. Around 20% hotels industry are using wet wipes, either Johnson & Johnson or

Chinese wet wipes, so we have covered these hotels. Example, Country Inn , Hotel

Siddharth, The Lalit etc.

9. For promotion of the brands the company can sponsor various college fests,

different fashion shows.

10. During weekends promotional activities can be organized at selected malls and

locations where the footfall is highest and free samples can be distributed to the

consumers .

11. Hoardings and posters can be put over to public transports like buses, metros andrailway stations


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LEARNING/ FINDING

During my internship I have observed that Kara is good product for customer, and Kara

is having a better scope in future. But I think awareness can be brought about by the

advertisements, banner, poster etc.

During my internship I have learn so much:

1. How to make calling.

2. Selling skill and negotiation skill

3. Corporate sale

4. Team work

5. How level of management is work

6. How to exchange the business card form my senior manager.

7. Price quote


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THANK

YOU..

Documents

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