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90m
2
2 km5 x 400m
Mobile VideoBest CasesDani Blankenstein#danidancen on InstagramWavemaker
WHAT COUNTS:
NOT THE FLOOD.
FINDING THE
RIGHT WAVE.
AND THE ONE
WHO JUMPS
ON IT.
1. Feedready Content
2. Focus
The newsfeed changed the game!POWER to the PEOPLE.
Don‘t bullshit me.
People don’t have enough To consume all media
TIME OPTIONS
Media options
Time spent with media
Hollywood Story
Digital Story
Ø 1,7”
17
TrueView Completion rate of >8min videos
UP TO 24%
2. Focus
Audience understandingYESTERDAY
Audience understandingTODAY
MARKETNGCOMMSYESTERDAY
MARKETINGCOMMSTODAY
SHOES
SHOES ≠ SHOES
SNEAKERS
35% earned views through viral effects.
15M VIEWS
#LIFECHANGINGPLACES
STOP.Create for paid.
PAID OWNED EARNED
START.Tell stories on your owned channels.
OWNED EARNED PAID
Focus lasting ideas and
transform your video content
for every specific platform.
KEY TAKEAWAY:
