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Section 3.2Section 3.2 Pages 43-49Pages 43-49
What you’ll learnWhat you’ll learn The challenge of entering a family business
The benefits and drawbacks of buying a business
The responsibilities of starting your own business
3.2 Starting Versus Buying a Business
Why it’s importantWhy it’s important Many people think that being an entrepreneur means starting a business from scratch.
Many successful entrepreneurs buy an existing business then make it better.
3.2 Starting Versus Buying a Business
Key TermsKey Termsgoodwillgoodwill
franchisefranchise
franchiseefranchisee
franchiserfranchiser
business brokerbusiness broker
3.2 Starting Versus Buying a Business
I.I. SHOULD YOU ENTER AN SHOULD YOU ENTER AN EXISTING BUSINESS?EXISTING BUSINESS?A.A. Being Being opportunistic does not opportunistic does not
always mean starting a always mean starting a business from scratch.business from scratch.
3.2 Starting Versus Buying a Business
3.2 Starting Versus Buying a Business
B.B. You can enter a family You can enter a family business or buy an existing business or buy an existing business.business.
3.2 Starting Versus Buying a Business
Discussion Starter
Make a list of local businesses in the following categories:1. Family Business2. New Business3. Franchise
II.II. ENTERING THE FAMILY ENTERING THE FAMILY BUSINESSBUSINESSA.A. Family businesses are an Family businesses are an
important part of the U.S. important part of the U.S. economy.economy.
3.2 Starting Versus Buying a Business
B.B. Family businesses are not Family businesses are not generally high-growth generally high-growth businesses, but some have businesses, but some have become very large.become very large.
3.2 Starting Versus Buying a Business
III.III. THE UP SIDE – AND THE THE UP SIDE – AND THE DOWN OF FAMILY DOWN OF FAMILY BUSINESSESBUSINESSESA.A. Only about one-third of Only about one-third of
family-run businesses family-run businesses survive to the second survive to the second generation.generation.
3.2 Starting Versus Buying a Business
B. B. The trust and togetherness a The trust and togetherness a family shares can be a real family shares can be a real asset. asset.
C.C. A disadvantage is that A disadvantage is that family owners can never get family owners can never get away from the business.away from the business.
3.2 Starting Versus Buying a Business
IV.IV. QUESTIONS TO ASK QUESTIONS TO ASK BEFORE ENTERING A BEFORE ENTERING A FAMILY BUSINESSFAMILY BUSINESSA. A. Do I have the ability to Do I have the ability to
work for a family work for a family member?member?
3.2 Starting Versus Buying a Business
B.B. Do I get along well with these Do I get along well with these family members?family members?
C.C. Do we share the same business Do we share the same business goals?goals?
D.D. Do we share the same general Do we share the same general goals for our personal lives?goals for our personal lives?
3.2 Starting Versus Buying a Business
3.2 Starting Versus Buying a Business
Critical Thinking
Why are family businesses not always perpetuated by second generations?
3.2 Starting Versus Buying a Business
V.V. BUYING A BUSINESSBUYING A BUSINESSA.A. Buying a business may be Buying a business may be
less risky than starting one less risky than starting one from scratch.from scratch.
B.B. Buying a business may be Buying a business may be attractive to one without attractive to one without business experience.business experience.
3.2 Starting Versus Buying a Business
VI.VI. KINDS OF BUSINESSES KINDS OF BUSINESSES AVAILABLEAVAILABLEA.A. One can buy an existing One can buy an existing
business or the right to set business or the right to set up a new business up a new business patterned on an existing patterned on an existing model.model.
B.B. An existing business already has An existing business already has a location and physical plant. a location and physical plant.
C.C. Customer loyalty to an existing Customer loyalty to an existing business, or business, or goodwillgoodwill, is an , is an extremely valuable business extremely valuable business asset.asset.
3.2 Starting Versus Buying a Business
3.2 Starting Versus Buying a Business
D.D. McDonald’s is an example of a McDonald’s is an example of a franchise. A franchise. A franchise franchise is a legal is a legal agreement to begin a new agreement to begin a new business in the name of a business in the name of a recognized company.recognized company.
E.E. The purchasers of franchises The purchasers of franchises pay a percentage of the pay a percentage of the profits annually to the owners profits annually to the owners of the franchise.of the franchise.
3.2 Starting Versus Buying a Business
3.2 Starting Versus Buying a Business
F.F. The buyer of a franchise is The buyer of a franchise is called the called the franchiseefranchisee..
G.G. The seller is the The seller is the franchiserfranchiser..
3.2 Starting Versus Buying a Business
Critical Thinking
What problems might a franchiser have?
3.2 Starting Versus Buying a Business
VII.VII. A GOOD DEAL OR A A GOOD DEAL OR A BAD ONE?BAD ONE?A.A. Acquiring an existing Acquiring an existing
business has business has advantages.advantages.
3.2 Starting Versus Buying a Business
1.1. Location Location
2.2. Goodwill Goodwill
3.3. Staff Staff
4.4. Plant Plant
5.5. Inventory Inventory
6.6. Established procedures Established procedures
3.2 Starting Versus Buying a Business
B. B. There are can be disadvantages There are can be disadvantages to buying a business.to buying a business.
1.1. Lack of success Lack of success
2.2. Poor reputation Poor reputation
3.3. Dated inventory Dated inventory
4.4. Poorly maintained facilities Poorly maintained facilities
3.2 Starting Versus Buying a Business
VIII. WHERE TO FIND A VIII. WHERE TO FIND A BUSINESSBUSINESSA.A. Read the newspaper. Read the newspaper.
B.B. Network with others. Network with others.
C.C. Hire a Hire a business brokerbusiness broker, a , a person who brings buyers person who brings buyers and sellers together.and sellers together.
3.2 Starting Versus Buying a Business
IX.IX. QUESTIONS TO ASK QUESTIONS TO ASK YOURSELF BEFORE YOURSELF BEFORE BUYING A BUSINESSBUYING A BUSINESSA.A. Is the business interesting? Is the business interesting?
B.B. Why is the owner selling? Why is the owner selling?
C.C. What is the potential for What is the potential for growth of the business?growth of the business?
3.2 Starting Versus Buying a Business
X.X. STARTING YOUR OWN STARTING YOUR OWN BUSINESSBUSINESSA.A. There is more effort There is more effort
involved before even involved before even opening the doors to opening the doors to business.business.
3.2 Starting Versus Buying a Business
B.B. The principal benefit is that The principal benefit is that you can do things your own you can do things your own way.way.
3.2 Starting Versus Buying a Business
XI.XI. QUESTIONS TO ASK QUESTIONS TO ASK YOURSELFYOURSELFA.A. Do I have the motivation to Do I have the motivation to
start from nothing?start from nothing?
3.2 Starting Versus Buying a Business
B.B. Do I have sufficient knowledge Do I have sufficient knowledge of basic operations to undertake of basic operations to undertake the business?the business?
C.C. Do I have enough financial Do I have enough financial resources to start from scratch?resources to start from scratch?
3.2 Starting Versus Buying a Business
XII. THE CREATIVITY XII. THE CREATIVITY FACTORFACTORA.A. Think creatively about the Think creatively about the
business you choose to business you choose to enter. enter.
B.B. Constantly be on the Constantly be on the lookout for opportunity.lookout for opportunity.
3.2 Starting Versus Buying a Business
End of Section 3.2End of Section 3.2