MILLION

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SOCIAL IS A BIG DEAL

1.6M 15M 20M 31M14M

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Conversation

Learning

B e a c t i v e P o s t V i d e o s B l o g

P r o m o t e e v e n t s L i v e s t r e a m F u n d r a i s e P a i d a d v e r t i s i n g

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Assess Strategy Operationalise Implement &

Optimise

Let ’s be pract ical

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• Why are you doing it? What’s your purpose?

• Who is going to be responsible? (can be a group of people)

• Do they have the right skills?

• Are they committed?

• How often are you going to post?

• What channel(s) are you going on and why?

• How are you going to monitor and ensure your page is safe?

• How seriously are you going to take it? How far are you going to go? And how quickly?

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How will you tell your story?

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Stories reveal what makes you unique

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Stories are the emotional glue that ties you to your community

We’re good at stories

FOR SOCIAL YOU HAVE TO THINK:

V I S U A L S T O R Y T E L L I N G

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MEET YOUR ENEMIES

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The people

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The people

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All rounder

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Events

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Social Action

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