July 20061

• Mark Fishburn, President, MarketWord• Mark Fishburn, President, MarketWord

A New World of Communications with Carrier EthernetA New World of Communications with Carrier Ethernet

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Some slides courtesy of

A New World of Communications with Carrier Ethernet

This session will help you understand Carrier Ethernet & how it is different from Ethernet LANs

Benefits and cost savings you can expect

Impact on Enterprise, branch offices, SMB & home communications

Implementation choices and skills you may need

Which Service Providers and vendors are active /approved & do you need them to get the benefits ?

Next steps

… and of course something about MarketWord

July 20063

EthernetEthernet

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In The Beginning …In The Beginning …

1976Metcalfe &

Boggs

1980 DEC, Intel, Xerox "blue book"

1985 IEEE 802.3 Ethernet

10 Mbps

2.94Mbps 10Mbps

1981

1995 100Mbps IEEE Fast Ethernet

First Products

1997 1 Gigabit Ethernet over

Fiber

1999 1 Gigabit Ethernet over

Copper

1994 1997

100Mbps 10Gbps1Gbps

2001

2001 10 Gigabit

Ethernet LAN

2001 10 Gigabit

Ethernet WAN

Metcalfe created Ethernet … and he saw it was good!

Management, Higher

bandwidth,wireless

Adoption of Ethernet datagram by other technologies

1970s 1980s 1990s 2000s

Expansion from LAN to MAN

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But Carrier Ethernet …But Carrier Ethernet …

… is not your father’s Ethernet*

Bob MetcalfeEthernet Founder

& Metro Ethernet ForumAdvisory Director

* Unless your father’s Bob Metcalfe

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Carrier Ethernet

• Carrier Ethernet is a ubiquitous, standardized, carrier-class SERVICE defined by five attributes that distinguish Carrier Ethernet from familiar LAN based Ethernet

• It brings the compelling business benefit of the Ethernet cost model to achieve significant savings

Carrier Ethernet

• Scalability

• Standardized Services

• Service Management

• Quality of Service

• Reliability

Carrier Ethernet Attributes

Carrier Ethernet Defined

Service Management

Reliability

Standardized Services

Quality of Service Scalability

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The 5 Attributes Carrier Ethernet (1)

Scalability

• The ability for millions to use a network service that is ideal for the widest variety of business, information, communications and entertainment applications with voice, video and data

• Spans Access & Metro to National & Global Services over a wide variety of physical infrastructures implemented by a wide range of Service Providers

• Scalability of bandwidth from 1Mbps to 10Gbps and beyond, in granular increments

StandardizedServices

• E-Line, E-LAN provide transparent, private line, virtual private line and LAN services

• A ubiquitous service providing globally & locally via standardized equipment

• Requires no changes to customer LAN equipment or networks and accommodates existing network connectivity such as, time-sensitive, TDM traffic and signaling

• Ideally suited to converged voice, video & data networks• Wide choice and granularity of bandwidth and quality of service options

Attributes 1 & 2: Standardized Services & Scalability

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The 5 Attributes Carrier Ethernet (2)

Attributes 3-5: Reliability, Service Quality & Service Management

Service Management

• The ability to monitor, diagnose and centrally manage the network, using standards-based vendor independent implementations

• Carrier-class OAM• Rapid service provisioning

Quality of Service

• Wide choice and granularity of bandwidth and quality of service options• Service Level Agreements (SLAs) that deliver end-to-end performance

matching the requirements for voice, video and data over converged business and residential networks

• Provisioning via SLAs that provide end-to-end performance based on CIR, frame loss, delay and delay variation characteristics

Reliability

• The ability for the network to detect & recover from incidents without impacting users

• Meeting the most demanding quality and availability requirements• Rapid recovery time when problems do occur, as low as 50ms

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Wait a minute …. There’s a question Wait a minute …. There’s a question

“Last time I checked, the IEEE specs have copper running 100 meters and maybe 100kms over metro fiber. How can Carrier Ethernet operate as a global network?”

Answer … because it’s a SERVICE “Carrier Ethernet Services shall be delivered over native Ethernet-based Metro and Access networks and can also be supported by other transport technologies” Metro Ethernet Forum, objective

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Wireless Backhaul

A New world of Communications? What new world?

Voice gateway

Voice/Video

Telephony

HD TVTVoD, VoD

Video Source

Gaming, Business

Backup, ERP

Interne

t Video Source

BusinessBroadband

E-Line andE-LAN service

Global/NationalCarrierEthernet

Global/NationalCarrierEthernet

Small/Medium Business

Metro CarrierEthernetMetro CarrierEthernet

AccessCarrierEthernet

AccessCarrierEthernet

ResidentialTriple-Play

FTTx andDSLAM Backhaul

Broadbandmobile data/video

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Metro Carrier EthernetMetro Carrier Ethernet

Carrier Ethernet Services in the Access Network

BusinessBroadband

E-Line andE-LAN service

BroadbandWireless

Wireless data/videoMobile Computing

ResidentialTriple-Play

Small/Medium Business

AccessCarrierEthernet

AccessCarrierEthernet

FTTx andDSLAM Backhaul

Fiber Fiber, Copper

Copper, EPON, Coax

E-Line andE-LAN service

E-Line andE-LAN service

July 200612

• Some market information behind the anticipated services growth to $22bn by 2008*

* source Infonetics, etc

Benefits and Cost Savings of Carrier Ethernet Benefits and Cost Savings of Carrier Ethernet

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Carrier Ethernet Issues and Drivers

Carrier Ethernet development is in direct response to the opportunities made available by

The need and demand for a simple ubiquitous service Requirement to scale network services to enable rapid deployment of applications critical to enterprises and service providers.Availability of low cost, high bandwidth of Ethernet, beyond the LANConvergence of business, residential and wireless services

Other driving reasons/applications

Scalability Internet and site to site access Dynamic and flexible provisioning Performance Cost savings over legacy servicesBetter and simpler control for Enterprise usersServer consolidation

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Survey says …

survey of 29 Enterprises …Not just performance & TCO benefits

List slide courtesy of

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Survey says …

survey of 29 Enterprises …applications that drive your wide area network decisions

List slide courtesy of

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Ethernet’s ability to impact IT ROI

Ethernet is more cost effective than traditional technologies on a cost per megabit basis. In the metro area Ethernet delivers 7-10 times the bandwidth as traditional technologies for twice the price.

WAN Ethernet services tend to be around 20-30% less than traditional technologies.

Router interface savings- Gig Ethernet interfaces are included with the router, DS3, OC3 and OC12 interfaces cost $10K-$20K

Scales from 10Mbps to 10Gbps to grow with application requirements.

Ethernet provides IT managers the ability to consolidate servers and Ethernet provides IT managers the ability to consolidate servers and storage without sacrificing application performancestorage without sacrificing application performanceEthernet provides IT managers the ability to consolidate servers and Ethernet provides IT managers the ability to consolidate servers and storage without sacrificing application performancestorage without sacrificing application performance

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Data Center and Server Consolidation

Ethernet can play a key role in server and data center consolidation by minimizing latency between the user and the application.Savings from server consolidation projects can vary considerably depending on the size of the company and scope of the project.

Bayer Corp consolidated 42 data centers into two and cut the number of servers from 1335 to 615. Expected savings $76M over 5 years.DHL consolidates eight data centers to into one facility at a cost of $75M and with annual savings of $24MMicrosoft reduces IT expenditures $23.2M by consolidating 24 data centers to 1.1• Catalysts include:

– Decreased communication costs– Backbone bandwidth– New connectivity options– Product improvements– Exchange infrastructure consolidation

July 200618

The technical work of theThe technical work of the

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MEF SpecificationsMEF Specifications

2006

MEF 16MEF 4

MEF 2

MEF 3

MEF 6

MEF 7

MEF 8

MEF 10

MEF 11

MEF 12

MEF 13

MEF 14

MEF 15

ELMIArchitecture

Protection

Circuit Emulation

Service Definitions

EMS-NMS

Circuit Emulation

UNI Framework

UNI-IA

Traffic Management

Management

Architecture

Service Attributes

200520042003

MEF 9Services Test Suite

see MEF website for details

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Who’s involved … Metro Ethernet Forum Membership …Who’s involved … Metro Ethernet Forum Membership …

ECI Telecom EricssonEthos Networks EXFOExtreme NetworksFirst Avenue NetworksFoundry NetworksFrance Telecom R&D LLCFujitsu Network CommunicationsGreenfield NetworksGridpoint SystemsHammerhead SystemsHatteras NetworksHuawei TechnologiesIometrixIskratelIxiaJDSUJuniper NetworksKDDI R&D LaboratoriesLVL7 SystemsMarvell SemiconductorLucent Technologies

Actelis NetworksAdtranAdva Optical NetworksAgilent TechnologiesAktinoAlcatelAlpheus Communications AlteraAMCCAnda NetworksAtricaAT&TAvici SystemsAxerra NetworksBell South British TelecomCanoga PerkinsCiena Corp.Cisco SystemsColtCorrigent SystemsEANTC

Strix SystemsSunrise TelecomTeknovus Telco Systems, A BATM CompanyTelcordia TechnologiesTeliasonera ABTellabsTeraChipTime Warner CableTPack A/ST-SystemsTranswitch CorporationTurin NetworksUNH-IOLVerizon BusinessVSNL InternationalWhite Rock NetworksWorld Wide PacketsZarlink SemiconductorZTE Corporation

Met-Net CommunicationsMetrobility Optical SystemsMRV CommunicationsNakina SystemsNarad NetworksNortel Networks Corp.ntl: TelewestNTT Advanced Technology OmniluxOmnitron SystemsOptimum LightpathOverture NetworksPMC-SierraQwest CommunicationsRAD Data CommunicationsResolute NetworksSiemens Spirent Communications

As of 12 July 2006

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Yes but who’s really qualified to provide the service?… MEF Certified Companies: 33 and growing …Yes but who’s really qualified to provide the service?… MEF Certified Companies: 33 and growing …

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OK, so now what? (next steps)OK, so now what? (next steps)

Talk to us …For more details contacts on case studies implementation analysis and further discussion - MarketWord/Ominkron

For Implementation/Skill Sets - MarketWord/Ominkron

For evaluation and Testing of Enterprise wide solutions - MarketWord/Network Test

For state of the art performance monitoring solutions - MarketWord/Iometrix

For Market development of Carrier Ethernet Services, high tech products - Marketword/ouRdesigns

OK – I still don’t get it …Talk to MarketWord

Visit www.metroethernetforum.org download white paper on Ethernet Services or the Intro to the work of the MEF

July 200623

Thank Youmore at www.marketword.com

Additional Slides

Thank Youmore at www.marketword.com

Additional Slides• About MarketWord• MarketWord Partner: Network Test• MarketWord Partner: Iometrix• References

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- a unique hi-tech marketing organization

Leading Lights Best Marketing 2005 award (12/05) with Steve Saunders President, LightReading

Over 20 Industry awards

Mission Provide strategic and tactical marketing focusing on customer value to accelerate your company’s success; to create your world from your words

Industry Leadership2003–2006 Chairman of the Board, Metro Ethernet Forum, Messaging Co-chair MEF, 2002-2003 VP Marketing MEF1999- 2001 Chairman of the board 10 Gigabit Ethernet Alliance1998-1999 Board Member Gigabit Ethernet AllianceStandards body Experience: IEEE, IETF, IPV6, etc

Conferences, chairs, keynotes, etc.,IEC TecForum Chair, LR Ethernet Expo, LightSpeed Europe, Ethernet World, IPv6, Interop, Supercomm, etc., etc.

Partners & Alliances (relevant to Carrier Ethernet)Network Test (Test and Evaluation), Iometrix (Network Performance Monitoring, Certification) ouRdesigns (design and advertising), Omnikron (implementation, operations)

Programs/ExpertiseUnique positioning, messaging, branding, technical marketing, all aspects of marketing development and communications, conference speaking, industry engagement, rapporteur services, media and analyst relationsTechnical ExpertiseIn depth expertise on testing performance and usability. Triple Play, Security, Wired & Wireless infrastructure, Ethernet, IP, Services First Ethernet InstallationParis 1982

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MarketWord Partners

Network Test:Independent test labBased in LADeveloped many industry standard methodologies Active in IETF test standards Main activity is test methodology development and outsourced QA

Recent tests include:Triple-play network readinessHigh-speed intrusion prevention systems10G Ethernet switch scalabilityEnterprise WiFi scalabilityMetro Ethernet L2 and L3 VPN scalability VPLS security and performanceIPv6 routing protocol performance

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MarketWord Partners

IometrixBased in the San Francisco AreaLeading Certification and operational monitoring to MEF specifications

• “The MEF is extending its Certification Program to MEF 14 for Service Provider Services starting in Q3, 2006”

IometrixTrusted testing partner of the MEFProviding Enterprise Subscribers with an authoritative basis to measure Carrier Ethernet service quality through MEF 14

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MarketWord Partners: Mark Fishburn’s Note

IometrixPresident, Bob Mandeville, is a top industry authority on testing of Layer 2 and Layer 3 products, authoring the definitive switch test methodology in the IETF.

NetworkTestDavid Newman, President of Network Test is another top industry authority and author of IETF test methodologies (RFCs) such as IP Multicast. Former Test editor for Datacomms magazine and expert in most areas of data communications

Public TestsAlmost every significant product evaluation or multi-vendor test published over the last ten years was conducted by David or Bob or both of them together. I have worked closely with Bob and David for the last 10 years on many of leading edge projects

July 200628

References/LinksReferences/Links

• Metro Ethernet Forum• Intro to the work of the forum (see above)

• White Paper on Ethernet Services

(Lightreading’s most downloaded white paper)